Brian Solis

Brian Solis

Solis speaking in Geneva, 2011.
Born (1970-12-08) December 8, 1970
Residence Redwood City, California, U.S.
Nationality American
Occupation Principal, The Altimeter Group, Author, Speaker
Website BrianSolis.com

Brian Solis is a digital marketing analyst, author and speaker with expertise in social media and the sharing economy.[1][2][3] He is a principal at Altimeter Group, a research and advisory firm and the author of several books on social media marketing.[4][5] He is known for developing the Conversation Prism, “a visual map of the social media landscape,” in 2008.[6]

Career

Solis began his career in technology marketing and public relations in 1991 at the Dodge and Mansfield agency in Ventura, California. [7] From 1996 to 1999, he held the position of Director at The Benjamin Group, a Silicon Valley agency later acquired by Weber Shandwick.[8] In 1999, Solis started a digital and social media marketing company called FutureWorks.[9] In 2011, Solis joined the Altimeter Group as a principal analyst.[10] Solis is a frequent speaker[11] and executive producer of Pivot Conference, an annual marketing event.[12]

Brian Solis signing a book at SXSW in Austin, TX, March 13, 2011.

Solis' blog is ranked in the Top 10 of the Ad Age Power 150.[13] Solis authored Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, which was published in 2011.[14] This was followed by The End of Business As Usual, later that year.[15] In 2013, Solis published the book What's the Future of Business: Changing the Way Businesses Create Experiences. [16]

In 2013, Solis gave an overview at the C2SV technology conference and music festival about smart watches and other “creative destruction” technologies that would factor into the next wave of disruption. [17] In 2015, he published the book “X: The Experience When Business Meets Design.” [18] In it, Solis explained how experiences in human interaction with products defined brands to become the new “social currency.”[19]

Bibliography

References

  1. ↑ Lazar, Shira. "Brian Solis on Five Common Social Media Mistakes and How to Avoid Them". Entrepreneur Magazine.
  2. ↑ Constine, Josh (March 21, 2012). "Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do". TechCrunch.
  3. ↑ Marshall Kirkpatrick (March 9, 2011). "Corporate Social Strategy Firm Altimeter Adds Industry Leader Brian Solis to Its Team". ReadWriteWeb.
  4. ↑ Rosenbloom, Stephanie. "For the Plugged-In, Too Many Choices". New York Times.
  5. ↑ Norman, Joshua. "Boomers Joining Social Media at Record Rate". CBS News.
  6. ↑ Jones, Kelsey (February 1, 2014). "Brian Solis’ Conversation Prism Catalogs The Best Social Platforms". Search Engine Journal. Retrieved February 14, 2016.
  7. ↑ Executive Profile, Bloomberg Business, retrieved January 14, 2016
  8. ↑ Courtney Boyd Myers (April 14, 2011). "An Interview with Brian Solis". TNW Social Media.
  9. ↑ Ciarallo, John (October 2, 2009). "Interview: Brian Solis, FutureWorks Principal, Blogger, Author". Media Bistro.
  10. ↑ Owyang, Jeremiah (March 8, 2011), Brian Solis Joins Altimeter Group, Web Strategy LLC, retrieved January 14, 2016
  11. ↑ "Billy Corgan Rants About 'Posers' at SXSW". Rolling Stone. March 13, 2012.
  12. ↑ Greenberg, Paul (January 24, 2013). "Lessons from and for 21st Century Leaders". EnterpriseIrregulars.com.
  13. ↑ "Power 150". Ad Age.
  14. ↑ Solis, Brian (April 23, 2010). "21 Twitter Tips From Socially Savvy Companies". Fast Company.
  15. ↑ Thomas, Jesse (April 12, 2012). "Engagement Ain't Nothin' But A Number: Brian Solis on Connected Customers". Forbes.
  16. ↑ Clark, Dorie (May 3, 2013). "So What Is the Future of Business?". Forbes. Retrieved January 14, 2016.
  17. ↑ Stark, Clinton (September 28, 2013). "WTF is Brian Solis talking about?". Stark Insider. Retrieved January 14, 2016.
  18. ↑ Zwilling, Martin (December 24, 2015). "It's Time To Design Human Experiences, Not Just Products". Forbes. Retrieved January 14, 2016.
  19. ↑ Mainwaring, Simon (November 6, 2015). "Book Review: X: The Experience When Business Meets Design by Brian Solis". Huffington Post. Retrieved January 14, 2016.

External links

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