Break Media
Break Media was a privately held company that owned several Internet properties targeted at men (males aged 18–34 make up 70% of their visitors), including Break.com (its first website), Screen Junkies, CagePotato, Chickipedia, HolyTaco, MadeMan, AllLeftTurns, TuVez, Smosh and GameFront. It was founded in June 1998 by Keith Richman. From then until its eventual merger, the company's websites experienced significant growth. Traffic across all its websites grew by 35% in 2009, with 27.9 million visitors in February 2010. The company's network of websites, many which create original video content, make it the 11th most popular video network online.[1] In October 2013, Break Media merged with Alloy Digital to create Defy Media.[2]
References
- ↑ Graham, Jefferson (2010-03-16). "Break Media's collection of websites knows guys". USA Today. Retrieved 2010-06-21.
- ↑ "DEFY Media website". 2014. Retrieved 2014-02-07.
Further reading
- Shields, Mike (2009-02-23). "Break Media Tries Nascar-Focused Site". AdWeek. Retrieved 2010-06-21.
- Burns, Enid (2009-06-22). "Break Media Launches Lifestyle Site for Young Men". ClickZ. Retrieved 2010-06-21.
- Kee, Tameka (2009-04-06). "Break Media Buys HBOlab". paidContent. Retrieved 2010-06-21.
- Mandese, Joe (2009-01-27). "Breaking Out: Break Media Forms In-House Production Studio". MediaPost. Retrieved 2010-06-21.
- "In Time For The iPad, Dude-Centric Video Network Break Media Boards The HTML5 Train". TechCrunch. Retrieved July 7, 2010.
- "Break.com's low-brow fare is right on target". Los Angeles Times. Retrieved July 7, 2010.
- "Ad Net 'Breaks' Video Mold With 'Interactive Engagement Suite'". MediaPost. Retrieved July 7, 2010.
External links
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