bpm'online CRM

bpm'online CRM
Developer(s) bpm'online
Initial release February 2011 (2011-02)
Stable release 7.5 / February 2015 (2015-02)
Written in C#, JavaScript, HTML, CSS
User interface: Ajax, Silverlight
Operating system Windows, OS X
Available in English
Type CRM, BPM, Enterprise software
License Proprietary
Website www.bpmonline.com

Bpm'online CRM (formerly BPMonline CRM) is a cloud-based business application that merges customer relationship management (CRM) features with business process management (BPM) abilities. It has been developed by bpm'online company, and has over 300k end users.[1]

Description

Bpm'online CRM combines CRM’s core modules (account and contact management, sales force automation, service management, marketing automation, document management, reporting and analytics) with business process management (BPM) engine. Alongside such vendors as Appian, Pega, Sword Ciboodle (Kana), SalesForce and Microsoft Dynamics, bpm'online is considered to be one of the major players dominating the BPM niche of CRM and advocating the idea and benefits of process-driven relationship management software.[2][3][4]

The system has a set of out-of-the box best-practice business processes. Also, a system’s BPM engine allows for modeling, testing, and optimizing customer-facing business processes.[5]

The application supports a multi-dimensional view of customers, partners, vendors, and competitors. Customizable analytics features allow monitoring deals in the sales cycle; search, and filter customer data by various criteria; analyze the efficiency of different departments, etc.[6] Bpm'online CRM can be delivered as both a software as a service (SaaS) and on-premises application, and provides integration abilities. SaaS variant is also available in Team Edition, which has been developed for teams of up to 5 users.[7]

Architecture

Bpm'online has been developed using .NET Framework architecture in combination with Ajax and. HyperText Markup Language (HTML). Combined with RESTful APIs, it provides developers with a well-constructed SaaS architecture.[8]

Bpm'online platform employs the following concepts and technologies:[9]

Bpm'online 7.x

In June 2013 was the most significant update of the bpm'online platform since its introduction.[12] Bpm'online 7.x version release was influenced by a so-called consumerization trend in the IT industry.

Along with technical improvements, bpm'online 7’x has more intuitiveness and enhanced usability. Major updates in the interface include: social look and feel, context-sensitiveness, smart “google/siri”-like command line that simplifies navigation and allows performing certain actions right from it (like adding new account or contact). Besides improvements in the interface, bpm'online 7.x has built-in social features like enterprise social network. The application was developed using HTML5, which means all pop ups have been eliminated and it is properly displayed in most common browsers and devices used nowadays.[13]

Awards and recognition

In October 2011 bpm'online CRM receives its first significant award, CRM Idol,[14][15] founded by a ‘CRM Guru’ Paul Greenberg,[16] who is also the author of best seller ‘CRM at the Speed of Light’ book.[17] Early in 2012 bpm'online CRM Magazine named bpm'online the Customer Service Rising Star.[18] Later that year Paul Greenberg called bpm'online “the most pleasant revelation of 2011” and included it to his CRM Watchlist.[19] 2013 became an award-winning year for bpm'online. For the first time it was mentioned in Gartner’s Buyers Guide,[20] described as a good vendor that is not yet found in the Magic Quadrant, and then obtained CRM Watchlist 2013 Award[21] (bpm'online won this award for three consecutive years: 2012, 2013 and 2014[22]). Later in 2013 bpm'online received European IT & Software Excellence Award,[23] CRM Excellence Award by Customer Magazine[24] and was honored as a One to Watch in CRM magazine's 2013 Market Leader Awards.[25] In May 2013 bpm'online CRM received ISM’s Top 15 CRM Software Awards and was described as “leading influencer in the CRM community who have made significant advancements in functionality and connectivity for sales, customer service and marketing professionalism.”[26]

Nucleus Research, an information technology research firm, included bpm'online CRM in its CRM Value Matrix twice, moving it from ‘Core Provider’ up to ‘Facilitator’ quadrant on usability scale.[27]

In May 2014 Nucleus Research awarded SCi Sales Group with the Tech ROI Award for the 1281% ROI achieved after implementing bpm'online.[28]

References

  1. ↑ CRM Watchlist 2014 Winners: The Onesies – BPMonline, Janrain, and Lattice Engines
  2. ↑ Microsoft Dynamics CRM 2013 to Be Released in the Fall
  3. ↑ Sword Ciboodle Best Fit & Alternative Products
  4. ↑ Meet the App Throwdown Contestant: Brian Reale of Colosa - SugarCRM Developers
  5. ↑ BPMonline Spotlight Report by TEC
  6. ↑ Technology Evaluation Centers. IT Showcase: BPMonline
  7. ↑ BPMonline CRM Team Edition: Special Prices for Small and SOHO Companies
  8. ↑ BPMonline CRM Reviewed by CRM Idol Primary Judges – EMEA
  9. ↑ BPMonline Review
  10. ↑ Business Process Modeling Notation (BPMN) Information
  11. ↑ Bpmonline Integration Technology
  12. ↑ BPM Online Releases New Platform
  13. ↑ BPMonline Review – Business Process Modeling And CRM Rolled Into One
  14. ↑ Meet the CRM Idol Winners
  15. ↑ Lessons from CRM Idol 2011
  16. ↑ Paul Greenberg
  17. ↑ Required Reading: Greenberg at the Speed of Light
  18. ↑ The 2012 Rising Stars
  19. ↑ CRM Watchlist 2012 - Let the Reviews Roll: The Top of the Top
  20. ↑ Magic Quadrant for the CRM Customer Engagement Center
  21. ↑ CRM Watchlist 2013 Winners: Three Kings - Sales, Process, Analytics
  22. ↑ CRM Watchlist 2014 Winners: The Onesies – BPMonline, Janrain, and Lattice Engines
  23. ↑ Winners of European IT & Software Excellence Awards 2013 announced
  24. ↑ Customer Magazine Names 2013 CRM Excellence Award Winners
  25. ↑ The 2013 CRM Market Leaders
  26. ↑ The Best of the Best: ISM’s Top 15 CRM Software Awards
  27. ↑ Technology Value Matrix First Half 2014: CRM
  28. ↑ Nucleus Research Announces 2014 Tech ROI Award Winners with Strongest Results in Program’s 11-year History

External links

Further reading

This article is issued from Wikipedia - version of the Saturday, December 26, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.