Bourjois
Bourjois is a French Cosmetics private company independently owned by the Werthemeir family.[1][2] Originally launched in 1863, it continues to make make-up, most recently launching Rouge Edition velvet lipstick. [3]
History
- 1862: Actor Joseph- Albert Ponsin created a skin product that would whiten the skin of artists, actors and actresses from theater and boulevard companies, to replace the greasy stage makeup in use by theatre artists.[4]
- 1863: Ponsin launched his makeup company by preparing make up and perfume for actors and actresses.[5]
- 1868: Alexandre-Napoleon Bourjois, a partner in the company was entrusted with Ponsin's entire activity.[6]
- 1879: Word spread beyond theatre about their products and with the creation of a Java Rice Powder, a product to lighten the skin and leave it velvety, their target market widened to women and extended to the mass market world wide.
- 1917: Pierre Wertheimer and his brother Paul took over the directorship of the company. The family still owns the company today.
- Late 1920s: Women started their fight of independence. Bourjois adapted to suit their market by promoting the use of make up for personal pleasure and to affirm personality.
- 1930s: Constantin Weriguine was hired as a perfumer at Bourjois. He would go on to create fragrances such as Mais Oui (1938), Ramage (1951) and Glamour (1953) for the company
- 1950s: By now Bourjois had developed a variety of perfumes, gift boxes, kits and make up products
References
- ↑ "Bruno Pavlovsky is making the Chanel dream come true with Bond Street". London Evening Standard. 13 June 2013. Retrieved 4 February 2016.
- ↑ Chesters, A. (2011) A brief history of Bourjois. Retrieved from http://www.guardian.co.uk/fashion/fashion-blog/2011/sep/22/brief-history-bourjois-fashion-beauty
- ↑ http://www.bourjois.com.au/home/story_of_our_brand/bourjois_today
- ↑ Mazzeo, Tilar J. (2010) "The Secret of Chanel No.5," HarperCollins, p. 95
- ↑ Rabottin, E. (2009) The Saga of brands: Bourjois history, Plurielles.
- ↑ http://www.bourjois.com.au/home/story_of_our_brand/brand_history
External links
This article is issued from Wikipedia - version of the Thursday, February 04, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.