Born to Die (song)

"Born to Die"
Single by Lana Del Rey
from the album Born to Die
Released December 30, 2011
Format
Length 4:46
Label
Writer(s)
Producer(s)
Lana Del Rey singles chronology
"Video Games"
(2011)		 "Born to Die"
(2011)		 "Blue Jeans"
(2012)

"Born to Die" is a song by American singer and songwriter Lana Del Rey, taken from her second studio album of the same name. The song was released as the singer's second single on December 30, 2011, through Interscope Records. Musically, "Born to Die" is a ballad that speaks of a doomed relationship. Critics noted that it features apocalyptic lyrics and strings similar to John Barry compositions. It received mixed to positive reception from contemporary critics, who considered it as haunting as, yet similar to, Del Rey's previous single "Video Games". In the United Kingdom, "Born to Die" became Del Rey's second top 10 single, when it peaked at No. 9 for the week ending February 4, 2012.[1]

The song was promoted with a music video, directed by Yoann Lemoine (a.k.a. Woodkid), that portrays Del Rey in an unstable relationship with her boyfriend, played by model Bradley Soileau, as they go on a car trip that results in her death. At the 2012 UK Music Video Awards, "Born to Die" won the "Best Pop - International Video" award, outranking her other songs "Blue Jeans" and "National Anthem" which were also nominees. Critical reception for the video was generally positive. The video has received over 220 million views on video-sharing website YouTube.

Background and composition
"Born to Die"
A 28 second sample of the song's final chorus which recalls the music scores of Gone with the Wind (1939) and Western (1997).[2][3]
Problems playing this file? See media help.

"Born to Die" was written and composed by Del Rey and Justin Parker, and produced by Emile Haynie.[4] The song features "gently apocalyptic" lyrics,[2] and opens with Del Rey singing "Feet don't fail me now/ Take me to the finish line/ Oh my heart, it breaks every step that I take/ But I'm hoping at the gates, they'll tell me that you're mine."[5] According to the singer, the song is an "homage to true love and a tribute to living life on the wild side",[3] theme that is perceived in lines such as "Let me kiss you hard in the pouring rain, you like your girls insane."[6] The original unreleased version of the song featured Del Rey singing "Let me fuck you hard in the pouring rain" instead of "Let me kiss you hard in the pouring rain"; this version is sung at most all her live shows.[6] Laura Snapes of NME compared the background to "melted chocolate waterslide, buffeted by impeccable production",[2] with the John Barry-esque "whipping strings" being noted as similar to the music scores of Gone with the Wind (1939) and Western (1997).[2][3] "Born to Die" was first released in December 30, 2011 as the second single from the album of the same name.[7] It contains a vocal sample of "Long Red" by Mountain.

Critical reception

Following the release of the single, Robert Copsey of Digital Spy commented, "we thought it would be near-impossible for Lana to top the chilling 'Video Games', but her new cut – the title track from her forthcoming album – may just have out-haunted its predecessor."[8] Laura Snapes of NME considered the song not "quite as flooring as 'Video Games', but then that song is fairly extraordinary",[9] while Entertainment Weekly contributor Grady Smith considered it a "beautifully dour tune".[10] Pryia Elan also of NME said the song "is a grower and whilst not as pitch perfect as 'Video Games', it's pretty damn fine".[4] Aaron-Spencer Charles of Metro noted "Lana Del Rey's Born to Die is a slow yet strong song, with Lana singing about her relationship experience over an orchestra. The calm tone of Del Rey's voice sets sad-love mood really well."[5] Tim Lee of musicOMH said the song is "essentially 'Video Games' with percussion", and noted that "her (alleged) agents clearly having stumbled upon a formula with which they can (allegedly) print money and (allegedly) further consign Lana's secretive, (allegedly) real debut LP to the annals of history. You didn't hear it from us, right?"[11]

Music video

Production and composition

The music video for "Born to Die" was based on a concept created by Del Rey, and it was directed by Yoann Lemoine,[12] who previously worked with Katy Perry on "Teenage Dream" (2010) and Taylor Swift on "Back to December" (2010).[13] Del Rey wrote the concept in the form of a treatment she titled, "The Lonely Queen"[14] The video was intended to be set in heaven, metaphorically represented by a Romanian castle.[14] While the narrator was flanked by tigers, she would recall memories of being with her beloved.[14] Lemoine took Del Rey's concept and reworked it into something feasible, she said, and she was satisfied with the outcome.[14] Unlike the singer's previous music videos, "Born to Die" had a significantly higher budget and production,[15] with film location taking place at the Palace of Fontainebleau in France.[16] In an interview with British newspaper The Sun, Del Rey revealed they were going to use tigers in a scene of the music video, saying, "tigers don't come cheap. It's a controversial video. You'll have to wait to see it but I got a generous budget."[17] She also stated that she "...wasn't allowed to be alone with the tiger at any time, for obvious reasons. It was a special experience."[17] On December 14, 2011, the music video leaked online before the official release; this was followed by a statement released through the singer's Facebook page, which said, "Generally, I'm a man of few words, but I will say that this video is the most beautiful thing I've ever done. I hope you like it – this isn't the time or way I wanted to show you the video but I'm in Beijing with no access to social media, and the videos been leaked from Russia so someone is posting this for me."[18]

Bradley Soileau plays Del Rey's fictional boyfriend in the video and was interviewed numerous times about the role. Billboard asked if his proximity to Del Rey caused him to become erect, to which he replied: "Embracing her [Del Rey] was easy. Everyone asks the same question, did you have a boner? Ha! No, I didn't. There's a huge crew of people staring at you shouting, moving around, bright lights everywhere. Madness."[19][20] The model landed the role when Armen Djerrahian photographed him for an interview with The Wild. Djerrahian knew Lemoine and arranged an introduction. He did not meet Del Rey until the day of the video shoot. Recalling the experience, he applauded the production team, saying they were agreeable coworkers, highlighting Del Rey as a soulful and amazing personality. He identified with background dancers and actresses in rap music videos, as they are often sultry and objectified.[19] About his role, he told MTV:

"...the back story. I'm her boyfriend. It's basically like, the boyfriend, you can see the two sides of the relationship where I'm kissing her, then pointing a gun at her head. That's what it is. It’s a relationship that is so terrible but neither of them want to leave. That's why when she is in the car, and she wipes the glass, she's looking mad sad, distant, thoughtful. But I’m still trying to get her attention. That's kinda the story for it.[16]

Del Rey said she agreed to allow Soileau to play her fictional boyfriend because he reminded her of a previous lover, namely the one she had written the original concept about.[14]

Plot summary

The video begins with Del Rey seen standing topless in the arms of a tattooed man, played by model Bradley Soileau,[16] with the American flag as a backdrop.[15] This is actually an animated version of the single cover art. The scene is followed by the singer leaving her home and joining her boyfriend for a long car trip. As they enter the car, they start to smoke marijuana together and make out before leaving. While on the road, the relationship of the couple is revealed to be unstable,[21] as Del Rey is forced to kiss her boyfriend while expressing sadness. The trip intercuts with scenes of the couple staying at a luxurious hotel, where they are seen lying on a bed together with the boyfriend ominously holding Del Rey's throat at one point.[22] As Del Rey makes her way out the hotel, the scene cuts back to an apparent car accident, with the singer's bloodied corpse being carried by her lover as a huge fire burns behind them. Also, the video intercuts scenes shot at the Palace of Fontainebleau, showing Del Rey sitting on a throne with tigers beside her in the Trinity Chapel or walking in the Gallery of Francis I. The video ends with the opening scene.[18]

Reception

The music video received generally positive reviews from critics. Jason Lipshutz of Billboard compared the car scenes to the ones of Rihanna's music video for "We Found Love";[15] Ann Lee of Metro considered the music video "sexy",[22] with Rolling Stone journalist Matthew Perpetura noting that, "just like the song itself, it's bleakly romantic and majestic in its scope."[23] Becky Bain of Idolator commented that "Interscope apparently has much faith in Del Rey, as the video for her second single, 'Born to Die', looks like it has the budget of about 15 of her 'Video Games' clips."[24] Bain also noted that "besides jungle cats, Lana’s vid features a gorgeous church, a tattooed amour, and a fiery crash" and questioned,[24] "did you really think a song called 'Born to Die' would end with Lana and her sweetie walking off into the sunset together?"[24]

Live performances

"Born to Die" was performed by Del Rey in a number of live appearances, including at the Bowery Ballroom, where, according to Eliot Glazer of New York, "the polarizing indie hipstress brought her 'gangsta Nancy Sinatra' swagu."[25] Matthew Perpetua of Rolling Stone commented that, despite Del Rey being nervous and anxious while performing the song live, the singer "sang with considerable confidence, though her transitions from husky, come-hither sexuality to bratty, girlish petulance could be rather jarring."[26] Del Rey also performed the song on an intimate show at Chateau Marmont in Los Angeles.[27]

Usage in media

Excert of song was used in the promotion of New Zealand TV Drama Shortland Street for the 2014 season.[28][29]

The song was used in the final scene and credits of the 2014 Xavier Dolan film Mommy.

Formats and track listings

  1. "Born to Die"
  2. "Born to Die" (Woodkid & the Shoes Remix)
  1. "Born to Die (Album Version)" – 4:46
  2. "Video Games (Rainer Weichhold & Nick Olivetti Radio Edit)" – 3:50
  1. "Born to Die" (single mix) – 4:09
  2. "Born to Die" (album version) – 4:47
  3. "Born to Die" (instrumental) – 4:48
  1. "Born to Die (Album Version)" – 4:49
  2. "Born to Die (PDP / 13 Remix)" – 6:24
  3. "Born to Die (Woodkid & The Shoes Remix)" – 4:03
  4. "Born to Die (Parrade Remix)" – 5:47
  5. "Born to Die (Chad Valley Remix)" – 3:46
  6. "Video Games (Rainer Weichhold & Nick Olivetti Clubmix)" – 7:43
  • Unofficial
  1. "Born to Die (Ran-D and Digital Punk Remix)" – 3:13
  • Promo CD single
  1. "Born to Die (Damon Albarn Remix)"
  2. "Blue Jeans (Penguin Prison Remix)"
  • Promo CD single 2
  1. "Born to Die (PDP/13 Remix)"
  2. "Blue Jeans (Penguin Prison Remix)"

Charts and certifications

Weekly charts

Chart (2012) Peak
position
Australia (ARIA)[34] 34
Austria (Ö3 Austria Top 40)[35] 10
Icelandic Singles Chart (Tonlist) [36] 6
Belgium (Ultratop 50 Flanders)[37] 14
Belgium (Ultratop 50 Wallonia)[38] 10
Croatia (Airplay Radio Chart)[39] 3
Czech Republic (Rádio Top 100)[40] 45
Denmark (Tracklisten)[41] 7
Finland (Suomen virallinen lista)[42] 13
France (SNEP)[43] 13
Germany (Official German Charts)[44] 29
Ireland (IRMA)[45] 12
Israel (Media Forest)[46] 8
Italy (FIMI) 15
Netherlands (Single Top 100)[47] 89
Portugal (Billboard Portugal)[48] 9
Scotland (Official Charts Company)[49] 10
Slovakia (Rádio Top 100)[50] 53
South Korea International Singles (Gaon)[51] 98
Spain (PROMUSICAE)[52] 41
Sweden (Sverigetopplistan)[53] 59
Switzerland (Schweizer Hitparade)[54] 13
UK Singles (Official Charts Company)[55] 9
US Rock Digital Singles (Billboard)[56] 31

Year-end charts

Chart (2012) Peak
position
France (SNEP)[57] 97
Poland (ZPAV)[58] 20
UK Singles (Official Charts Company)[59] 95

Certifications

Region Certification Sales/shipments
Australia (ARIA)[60] Gold 35,000^
Canada (Music Canada)[61] Gold 40,000^
Denmark (IFPI Denmark)[62] Gold 15,000^
Italy (FIMI)[63] Platinum 30,000*
United Kingdom (BPI)[64] Silver 200,000^

*sales figures based on certification alone
^shipments figures based on certification alone

Awards

Year Awards ceremony Award Results Ref
2012 MTV Video Music Awards Best Art Direction Nominated
UK Music Video Awards Best Pop Video - International Won

Release history

Country Date Format
Singapore[7] December 30, 2011 Digital download
Luxembourg[67] January 2, 2012
Finland[68]
France[69]
Norway[70]
Portugal[71]
Australia[72] January 3, 2012
New Zealand[73]
Sweden[74] January 9, 2012
Spain[75] January 10, 2012
Italy[76] January 17, 2012
Ireland[77] January 20, 2012
United Kingdom[78][79] January 22, 2012
January 23, 2012 7" vinyl
Switzerland[80] January 23, 2012 Digital download
Austria[81] March 23, 2012 Digital download (Remixes EP)
Germany[82]
  • CD (single)
  • CD (Remixes EP)
  • digital download

References

  1. ↑ Malkin, Bonnie (September 26, 2007). "Facebook is UK's biggest networking site". The Daily Telegraph (London). Retrieved April 30, 2008.
  2. 1 2 3 4 Snapes, Laura (December 6, 2011). "Lana Del Rey – 'Born To Die'". NME. Retrieved December 22, 2011.
  3. 1 2 3 Neyland, Nick (December 2, 2011). "Lana Del Rey: "Born To Die"". Prefix Mag. Retrieved December 22, 2011.
  4. 1 2 Elan, Priya (December 2, 2011). "Lana Del Rey, 'Born To Die'". NME. Retrieved December 22, 2011.
  5. 1 2 Charles, Aaron-Spencer (December 16, 2011). "Lana Del Rey's Born To Die v Cher Lloyd's Dub on the Track: Fight Club". Metro. Retrieved December 22, 2011.
  6. 1 2 Phillips, Amy (December 2, 2011). "New Lana Del Rey: "Born to Die"". Pitchfork Media. Retrieved December 22, 2011.
  7. 1 2 Born To Die (2011) | Lana Del Rey | High quality MP3 downloads | 7digital 新加坡. Sg.7digital.com (2011-12-30). Retrieved on 2012-02-14.
  8. ↑ Copsey, Robert (December 5, 2011). "Playlist: 10 tracks you need to hear". Digital Spy. Retrieved December 22, 2011.
  9. ↑ Snapes, Laura (November 11, 2011). "Five Things We Learned At Lana Del Rey's Debut Gig". NME. Retrieved December 22, 2011.
  10. ↑ Smith, Grady (December 14, 2011). "Lana Del Rey's moody, blood-soaked, tiger-filled 'Born To Die' video: What do you think?". Entertainment Weekly. Retrieved December 22, 2011.
  11. ↑ Lee, Tim; Welsh, David; Hubbard, Michael (November 31, 2011). "Track Reviews: December 2011 (Part 1)". musicOMH. Retrieved December 22, 2011. Check date values in: |date= (help)
  12. ↑ Murray, Robin (December 15, 2011). "Lana Del Rey – Born to Die: Official Video Drops". Clash Music. Retrieved December 16, 2011.
  13. ↑ Halperin, Shirley (December 14, 2011). "Lana Del Rey Turns Up the Heat in 'Born to Die' Clip (Video)". The Hollywood Reporter. Retrieved December 22, 2011.
  14. 1 2 3 4 5 Sheperd, Julianne (13 January 2012). "Lana Del Rey Will Kill Herself If SNL Bombs, Loves Weed Rap". MTV Hive. Retrieved 3 April 2013.
  15. 1 2 3 Lipshutz, Jason (December 14, 2011). "Lana Del Rey Goes Big-Budget in 'Born to Die' Video". Billboard. Retrieved December 16, 2011.
  16. 1 2 3 Ayers, Mike (December 16, 2011). "Meet Bradley Soileau, Lana Del Rey's 'Born to Die' Boyfriend". MTV. Retrieved December 22, 2011.
  17. 1 2 Corner, Lewis (November 24, 2011). "Lana Del Rey hires tiger for new music video 'Born to Die'". Digital Spy. Retrieved December 22, 2011.
  18. 1 2 "Lana Del Rey's blood splattered 'Born to Die' video leaks online". NME. December 14, 2011. Retrieved December 16, 2011.
  19. 1 2 DelliCarpini Jr., Gregory. "Lana Del Rey's Boy Toy in 'Born to Die' -- Meet Bradley Soileau". Billboard. Retrieved 28 August 2012.
  20. ↑ "Lana Del Rey video co-star Bradley Soileau: 'I didn't get a boner filming 'Born To Die". NME. Retrieved 28 August 2012.
  21. ↑ Pelly, Jenn; Phillips, Amy (December 14, 2011). "Video: Lana Del Rey: "Born to Die"". Pitchfork Media. Retrieved December 22, 2011.
  22. 1 2 Lee, Ann (December 15, 2011). "Lana Del Rey debuts sexy Born to Die video which ends with her gory death". Metro. Retrieved December 22, 2011.
  23. ↑ Perpetua, Matthew (December 14, 2011). "Video: "Born to Die"". Rolling Stone. Retrieved December 22, 2011.
  24. 1 2 3 Bain, Becky (December 14, 2011). "Lana Del Rey Releases 'Born to Die' Video". Idolator. Retrieved December 22, 2011.
  25. ↑ Glazer, Eliot (December 6, 2011). "Watch Lana Del Rey Perform ‘Video Games’ Live at Bowery Ballroom". New York. Retrieved December 20, 2011.
  26. ↑ Perpetua, Matthew (December 6, 2011). "Lana Del Rey Tries to Live Up to Her Glamorous Image at New York Show". Rolling Stone. Retrieved December 20, 2011.
  27. ↑ "Lana Del Rey explains significance of 'Video Games' location Chateau Marmont". NME. December 13, 2011. Retrieved December 20, 2011.
  28. ↑ "Go behind the scenes of the Shortland Street 2014 promo" at tvnz.co.nz
  29. ↑ "The 2014 Shortland Street, for one of them, this is the end, Promo." You Tube Video
  30. ↑ Born to Die at discogs.com
  31. ↑ Born to Die CD single at discogs.com
  32. ↑ Born to Die (UK Promo CDliner notes). Lana Del Rey. Polydor Records. 2011. LANA02.
  33. ↑ Born to Die Remixes at discogs.com
  34. ↑ "Australian-charts.com – Lana Del Rey – Born To Die". ARIA Top 50 Singles.
  35. ↑ "Austriancharts.at – Lana Del Rey – Born To Die" (in German). Ö3 Austria Top 40.
  36. ↑ Icelandic Singles Chart
  37. ↑ "Ultratop.be – Lana Del Rey – Born To Die" (in Dutch). Ultratop 50.
  38. ↑ "Ultratop.be – Lana Del Rey – Born To Die" (in French). Ultratop 50.
  39. ↑ "ARC, Issue Date: March 26, 2012" (in Croatian). HRT. 2012-03-28. Retrieved 2012-03-31.
  40. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert {{{year}}}{{{week}}} into search.
  41. ↑ "Danishcharts.com – Lana Del Rey – Born To Die". Tracklisten.
  42. ↑ "Lana Del Rey: Born To Die" (in Finnish). Musiikkituottajat – IFPI Finland.
  43. ↑ "Lescharts.com – Lana Del Rey – Born To Die" (in French). Les classement single.
  44. ↑ "Musicline.de – Lana Del Rey Single-Chartverfolgung" (in German). Media Control Charts. PhonoNet GmbH.
  45. ↑ "Chart Track: Week 05, 2012". Irish Singles Chart.
  46. ↑ "Media Forest: Airplay chart". mediaforest.biz. 2012-01-14.
  47. ↑ "Dutchcharts.nl – Lana Del Rey – Born To Die" (in Dutch). Single Top 100.
  48. ↑ "Lana Del Rey - Char History - Portugal". Billboard. Retrieved 3 March 2013.
  49. ↑ "Archive Chart: 2012-02-18". Scottish Singles Top 40. Retrieved February 12, 2012.
  50. ↑ "SNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert {{{year}}}{{{week}}} into search.
  51. ↑ "South Korea Gaon International Chart (Week: February 12, 2012 to February 18, 2012)". Gaon Chart. January 5, 2013. Retrieved January 5, 2013.
  52. ↑ "Spanishcharts.com – Lana Del Rey – BornToDie" Canciones Top 50.
  53. ↑ "Swedishcharts.com – Lana Del Rey – Born To Die". Singles Top 100.
  54. ↑ "Swisscharts.com – Lana Del Rey – Born To Die". Swiss Singles Chart.
  55. ↑ "Archive Chart: 2012-02-11" UK Singles Chart. Retrieved February 5, 2012.
  56. ↑ "Lana Del Rey - Chart History - Rock Digital Songs". Billboard. Retrieved 24 November 2012.
  57. ↑ "Classement Singles - année 2012" (in French). SNEP. Retrieved April 17, 2013.
  58. ↑ "TOP digital utworów - 2012". ZPAV. Retrieved 2013-03-22.
  59. ↑ http://www.officialcharts.com/charts/end-of-year-singles-chart/20120108/37501/
  60. ↑ "ARIA Charts – Accreditations – 2012 Singles". Australian Recording Industry Association.
  61. ↑ "Canadian single certifications – Lana Del Rey – Born to Die". Music Canada.
  62. ↑ "Certificeringer" (in Danish). IFPI Denmark. Retrieved 21 December 2012.
  63. ↑ "Italian single certifications – Lana Del Rey – Born to Die" (in Italian). Federazione Industria Musicale Italiana. Retrieved January 9, 2015. Select Online in the field Sezione. Enter Lana Del Rey in the field Filtra. The certification will load automatically
  64. ↑ "British single certifications – Lana Del Rey – Born To Die". British Phonographic Industry. Enter Born To Die in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Silver in the field By Award. Click Search
  65. ↑ VMAs 2012: Complete Winners List. The Hollywood Reporter. Prometheus Global Media. Retrieved September 7, 2012
  66. ↑ 2012 UK MVA Nominations. ukmva.com. Retrieved October 8, 2012
  67. ↑ Born To Die (2012) | Lana Del Rey | Téléchargements MP3 de Haute Qualité | 7digital Luxembourg. Lu.7digital.com. Retrieved on 2012-02-14.
  68. ↑ Born To Die (2012) | Lana Del Rey | High quality MP3 downloads | 7digital Suomi. Fi.7digital.com. Retrieved on 2012-02-14.
  69. ↑ Born To Die (2012) | Lana Del Rey | Téléchargements MP3 de Haute Qualité | 7digital France. Fr.7digital.com. Retrieved on 2012-02-14.
  70. ↑ Born To Die (2012) | Lana Del Rey | High quality MP3 downloads | 7digital Norge. No.7digital.com. Retrieved on 2012-02-14.
  71. ↑ Born To Die (2012) | Lana Del Rey | Downloads de MP3 de Alta Qualidade | 7digital Portugal. Pt.7digital.com. Retrieved on 2012-02-14.
  72. ↑ Lana Del Rey Store – Born To Die. Getmusic.com.au (2012-01-03). Retrieved on 2012-02-14.
  73. ↑ subculture – Lana Del Rey. bandit.fm. Retrieved on 2012-02-14.
  74. ↑
  75. ↑ Born To Die (2012) | Lana Del Rey | Descargas de MP3 alta calidad | 7digital España. Es.7digital.com. Retrieved on 2012-02-14.
  76. ↑ Born To Die (2012) | Lana Del Rey | Download di MP3 di alta qualità | 7digital Italia. It.7digital.com (2012-01-17). Retrieved on 2012-02-14.
  77. ↑ Born To Die (2012) | Lana Del Rey | High quality MP3 downloads | 7digital Eire. Ie.7digital.com (2012-01-20). Retrieved on 2012-02-14.
  78. ↑ "Born To Die (2012) | Lana Del Rey | MP3 Downloads 7digital United Kingdom". 7digital.com. 2012-01-22. Retrieved 2012-08-20.
  79. ↑ "Born To Die [7" VINYL]: Amazon.co.uk: Music". Amazon.co.uk. Retrieved 2012-08-20.
  80. ↑ Born To Die (2012) | Lana Del Rey | Téléchargements MP3 de Haute Qualité | 7digital Suisse. Fr-ch.7digital.com (2012-01-23). Retrieved on 2012-02-14.
  81. ↑ "Born To Die (2012) | Lana Del Rey | MP3 Musikdownloads 7digital Österreich". At.7digital.com. 2012-03-23. Retrieved 2012-08-20.
  82. ↑ Born To Die. hhv. Retrieved October 24, 2012
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