Bonnie Ross
| Bonnie Ross | |
|---|---|
| Other names | Bonnie Ross Ziegler |
| Alma mater | Colorado State University |
| Occupation | Head of 343 Industries |
| Years active | 1994– |
Bonnie Ross is an American video games developer and Corporate Vice President at Microsoft Studios. Ross established and is the head of 343 Industries, the subsidiary studio that manages the Halo video game franchise.[1]
Ross' career in the video game industry began in 1994, starting as a producer working on PC sports games. In addition to the Halo franchise, she has worked on many other game titles including NBA: Inside Drive, Pandora’s Box, Zoo Tycoon, Dungeon Siege, Counter Strike, Gears of War, Jade Empire, Psychonauts, and Mass Effect.[2]
Ross was listed in Fortune magazine's 2014 article "10 powerful women in video games", which noted that she was "responsible for defining the vision and leading the Halo franchise, which has sold more than 60 million copies worldwide" and had "helped grow the Halo franchise beyond gaming" with books, video series and TV series.[1]
In October 2014, Ross appeared as a speaker at the Grace Hopper Celebration of Women in Computing, held in Phoenix, Arizona, presenting on "Technology and How It Is Evolving Storytelling in Our Entertainment Experiences".[3] She has also made appearances as a speaker at GeekWire 2013[4] and Microsoft's ThinkNext 2015 in Israel.[5]
Ross was also the lead speaker for Microsoft's presentation at the 2015 "E3" Electronic Entertainment Expo. Microsoft's Head of Xbox, Phil Spencer, was reported in The Huffington Post as saying, "We opened the show with Bonnie. She's got such authenticity as someone who has been with Xbox a long time, running our biggest franchise and being a spokesperson for the platform, the industry and 'Halo.'"[6]
Ross has taken a strong stance against the use of gendered insults on Xbox Live servers, claiming that lifetime bans would be issued to those making discriminatory comments. She has argued that game developers have a "personal responsibility" to avoid gendered stereotyping in their games.[7][8]
Ross graduated from Colorado State University in 1989 with a degree in Technical Communication and a concentration in Physics and Computer Science.[9][10]
References
- 1 2 "10 powerful women in video games". Fortune. Retrieved 2015-06-24.
- ↑ "Grace Hopper : Bonnie Ross". Anita Borg Institute. Retrieved 2015-06-23.
- ↑ "Grace Hopper Celebration of Women in Computing Program" (PDF). Anita Borg Institute. Retrieved 2015-06-23.
- ↑ "Microsoft Halo chief Bonnie Ross: Free-to-play is a possibility for 343 Industries - GeekWire". Geekwire. Retrieved 2015-06-23.
- ↑ "Microsoft R&D Israel". Microsoft. Retrieved 2015-06-23.
- ↑ Lang, Derrik J. "Women Finally Play Larger Role At Iconic E3 Gaming Convention". The Huffington Post. Retrieved 2015-06-24.
- ↑ Eördögh, Fruzsina (1 November 2012). "The Video Game Industry Is Finally Taking a Stand Against Sexist Jerks". Slate. Retrieved 5 July 2015.
- ↑ Weber, Rachel (31 October 2012). "343 Industries: We have a personal responsibility for how our games come across". gamesindustry.biz. Retrieved 5 July 2015.
- ↑ Brustein, Joshua. "Can the Woman Behind Halo 5 Save the Xbox?". Retrieved 23 Oct 2015.
- ↑ Dodge, Jeff. "Bloomberg spotlights CSU alum, head of Halo gaming studio". Retrieved 30 Nov 2015.
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