Le Bon Marché

This article is about the French Department store. For the former chain of American department stores, see The Bon Marché. For the British clothing retail chain owned by Sun European Partners, see Bonmarché.
Le Bon Marché
Aristide Boucicaut (1810-1877).
"Au Bon Marché"
Interior

Le Bon Marché ("the good market", or "the good deal" in French; French pronunciation: ​[lə bɔ̃ maʁʃe]) is a department store in Paris. Founded in 1852 by Aristide Boucicaut, it was the first ever modern department store. Now the property of LVMH Luxury Group, it sells a wide range of high-end goods, including food in an adjacent building at 38, rue de Sèvres, called La Grande Épicerie de Paris.

History

A novelty shop called Au Bon Marché had been founded in Paris in 1838 to sell lace, ribbons, sheets, mattresses, buttons, umbrellas and other assorted goods. It originally had four departments, twelve employees, and a floor space of three hundred square meters. The entrepreneur Aristide Boucicaut became a partner in 1852, and changed the marketing plan, instituting fixed prices and guarantees that allowed exchanges and refunds, advertising, and a much wider variety of merchandise. The annual income of the store increased from 500,000 francs in 1852 to five million in 1860. In 1869 he built much larger building at 24 rue de Sevres on the Left Bank, and enlarged the store again in 1872, with help from the engineering firm of Gustave Eiffel, creator of the Eiffel Tower. The income rose from twenty million francs in 1870 to 72 million at the time of the Boucicaut's death in 1877. The floor space had increased from three hundred square meters in 1838 to fifty thousand, and the number of employees had increased from twelve in 1838 to 1788 in 1879. Boucicaut was famous for his marketing innovations; a reading room for husbands while their wives shopped; extensive newspaper advertising; entertainment for children; and six million catalogs sent out to customers. By 1880 half the employees were women; unmarried women employees lived in dormitories on the upper floors.[1]

The architecture of the store was very innovative for its time; the 1869 store was constructed by the architect Louis-Auguste Boileau. Alexandre Laplanche ornamented Boileau's ironwork technology. Louis-Charles Boileau, his son, continued the store in the 1870s, consulting the firm of Gustave Eiffel for parts of its structure. Louis-Hippolyte Boileau, the grandson of Louis-Auguste Boileau, worked on an extension to the store in the 1920s. (See the entries of the Boileau architectural dynasty in fr.wikipedia.com.)

Operations

In 1922, when the decorative arts were at their high point in France, the Pomone design and decorating department was established, following the trend of other Parisian department stores. From 1923–1928, Paul Follot (1877–1941) was its director, followed by René-Lucien Prou (1889–1948) and Albert-Lucien Guénot (1894–1993) up to 1955. Today's home-furnishings inventory primarily consists of brand names but not so-called white appliances.

Recommended reading

See also

Notes and references

  1. ↑ Jan Whitaker (2011). The World of Department Stores. New York: Vendome Press. p. 22. ISBN 978-0-86565-264-4.

Coordinates: 48°51′3.67″N 2°19′27.73″E / 48.8510194°N 2.3243694°E / 48.8510194; 2.3243694

External links

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