Bobby Jack Brand

Bobby Jack Brand

Bobby Jack Brand

Bobby Jack is a brand of clothing created by Han Lim Lee, a Korean American Illustrator and sold in the United States since 2002; the brand is headquartered in Bell, California.[1] The monkey inspired brand clothing is sold in large U.S. department stores like JCPenney, Sears, and Macy's[2][3][4] Trevor Stokes of the Columbia News Service stated that Bobby Jack Brand, along with several other "slogan" brands, feed on the trend of using "snarky messages."[5]

The characters portrayed on the branded clothing are Bobby Jack, a monkey described by Dawn Wilensky of License! as a character "with an attitude,"[6] Cooper, another monkey, and Moose, a mouse.[7] Bobby Jack merchandise is targeted primarily towards school-age girls.[8] By 2006 Bobby Jack clothing became of the most popular character brand among children.[9][10]

Several United States retail chains sell Bobby Jack clothing.[11]

References

  1. ↑ "[http://www.bobbyjackbrand.com/aboutus.htm About Bobby Jack, the company, and Han Lim Lee." Bobby Jack Brand. Retrieved on April 29, 2009.
  2. ↑ "Bobby Jack Girls' Pajamas" Recall Notice. Consumer Affairs.com.
  3. ↑ "Girl's Pajamas Sold At J.C. Penney Recalled." WKMG-TV.
  4. ↑ "CPSC, J & F Design Inc. Announce Recall of Girl's Sleepwear Sold at J.C. Penney Stores." U.S. Consumer Product Safety Commission.
  5. ↑ Stokes, Trevor. "Beyond the norm: Tees for pre-teens, from 'I'm Hot' to 'I take candy from strangers'." Naples Daily News. Friday May 5, 2006. Retrieved on April 29, 2009.
  6. ↑ "Monkey biz.." License!
  7. ↑ "Bobby Jack." Bobby Jack Brand.
  8. ↑ Welti, Alison (January 2006). ""What's in style?". We asked Fourth graders at Mountain View Elementary School in Virginia, USA.". ChildArt. Retrieved 2008-06-15.
  9. ↑ "Clothing still a traditional yuletide gift". Los Banos Enterprise. November 24, 2006. Retrieved 2008-06-15.
  10. ↑ Stallings, Stephanie (10 August 2007). "Look Cool at School: Fashion trends for kids include lots of layering". Winston-Salem Journal. Retrieved 2008-06-15.
  11. ↑ "Locations." Bobby Jack Brand.

External links

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