Blueprint: Design Your Life

For other uses, see Blueprint (disambiguation).

Blueprint: Design Your Life was a bimonthly women's interest magazine published by Martha Stewart Living Omnimedia. MSLO announced that they intended to release 2 test issues in May and August 2006, with an initial base circulation of 250,000, and planned to begin regular bimonthly publication in 2007. [1] The first issue was released May 1, 2006.

The magazine targeted women ages 25-40, and competed with magazines such as Real Simple (whose former editor Tom Prince headed the new magazine [2]) and Domino for readers. It was recognized as a move by the company to become more competitive in the younger demographic, and diversify its interests outside the core Martha Stewart brand. [3]

Martha Stewart Living Omnimedia closed Blueprint after its January/February 2008 issue, moving it to the web and to special issues of Martha Stewart Weddings.[4]

References

  1. ↑ Martha Stewart Living Omnimedia (12 January 2006). MSLO to Introduce New Lifestyle Magazine 'Blueprint' in May 2006. Press Release.
  2. ↑ Julie Bosman. New York Times (12 January 2006). Martha Stewart Plans to Publish New Magazine.
  3. ↑ Diane Brady. Business Week (17 January 2006). Martha Needs Some Polish.
  4. ↑ Nat Ives (10 December 2007). "Blueprint folding after less than 2 years" (HTML). Crain's New York Business. Retrieved 18 December 2007.

External links

This article is issued from Wikipedia - version of the Saturday, October 17, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.