Bleu de Chanel
| Bleu de Chanel | |
|---|---|
| Fragrance by Chanel | |
| Released | 2010 |
| Tagline | Be unexpected |
Bleu de Chanel is a cologne for men manufactured by Chanel released in 2010.[1] It was created by perfumer Jacques Polge.[2]
The advertising for the cologne has been described as an example of branded entertainment.[3]
References
- ↑ "Bleu de CHANEL". chanel.com. Chanel. Retrieved 19 October 2013.
- ↑ "About the Creator". chanel.com. Chanel. Retrieved 19 October 2013.
- ↑ Rose, Jonny (26 September 2013). "Let me entertain you: The rise of branded entertainment". The Guardian (Guardian Media Group). Retrieved 19 October 2013.
External links
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