Betway
 Organisation logo | |
| Private Company | |
| Industry | Gaming |
| Founded | 2006 |
| Products | Sports betting, Poker, Casino, Bingo. |
| Website |
betway |
The Betway Group is a leading global online gambling company providing entertainment across a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.[1]
The Group also operate a number of other brands including Dream Bingo, Bingo on the Box and Spin Casino.[2]
Overview
The Betway Group operates across regulated online marketplaces and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland.[3][4][5][6][7][8][9]
The Betway Group is based in Malta and Guernsey, with support from London, Cape Town and the Isle of Man.[10]
The Betway Group is a member of the European Sports Security Association,[11] the Independent Betting Adjudication Service,[12] the Remote Gambling Association,[13] and is accredited by international testing agency eCOGRA.[14]
The Betway Group also has a partnership with the Professional Players Federation, which promotes, protects and develops the collective interests of professional sportspeople in the UK.[15] Betway is also a supporter of the Responsible Gambling Trust.[16]
Sponsorship
The Betway Group has sponsored a number of high profile UK-based sporting events through its flagship sportsbook brand Betway including Boxing, Darts, Football, Snooker, Horse Racing and eSports.
In February 2014, Betway signed a three-year deal to be the official sponsor of the Premier League Darts in the UK.[17]
In March 2014, Betway was announced as the principal sponsor for the boxing match between Carl Froch and George Groves to be staged at Wembley Stadium.[18][19]
In early 2015, Betway took on a number of horse racing sponsorships including the prestigious Queen Mother Champion Chase at the Cheltenham Festival,[20] in addition to the Lincoln Handicap, the Chester Cup, the Great Voltigeur Stakes and the Yorkshire Cup.[21]
On February 6, 2015 it was announced that Betway would become the official principal sponsor of West Ham United FC in a two and half year deal worth £20m and the football club’s biggest ever commercial agreement.[22]
In April 2015, World Snooker confirmed Betway would become the sponsor of the UK Championship in a three-year agreement.[23]
Betway brand, Dream Bingo, became the headline sponsor for the Inside Soap Awards in August 2015.[24]
In October 2015, Betway signed a deal to sponsor 2015 edition of the largest eSports tournament in the UK, the ESL UK Premiership.[25]
In November 2015, the International Tennis Federation announced Betway as an international sponsor of the Davis Cup and Fed Cup international tennis competitions in an agreement running through 2018.[26]
Brand Ambassadors
The Betway Group have signed a number of ambassadors in 2015 to work on behalf of its sportsbook brand, Betway.
The list includes former England rugby World Cup winner Mike Tindall,[27] former cricketer and broadcaster Simon Hughes, better known as The Analyst,[28] Richard Johnson, British National Hunt Racing jockey,[29] ex-Irish and Munster rugby player David Wallace[30] and Irish jockey Davy Russell.[31]
Other brands
The Dream Bingo brand, operated by the Betway Group, was re-launched in April 2015, supported by a new website, brand and TV campaign.[32]
In June 2015, Betway Bingo was recognised as the best new online bingo site at the 2015 WhichBingo Awards.[33]
References
- ↑ "Betway". betwaygroup.com.
- ↑ "Our Brands". betwaygroup.com.
- ↑ "Home". gamblingcommission.gov.uk.
- ↑ "Licensed Operators". Malta Gaming Authority.
- ↑ "Betway Spain, PLC - Directorate General for the Regulation of Gambling". minhap.gob.es.
- ↑ "Tilladelsesindehavere/licence holders". spillemyndigheden.dk.
- ↑ "Agenzia delle Dogane e dei Monopoli - Concessionari autorizzati al gioco a distanza". agenziadoganemonopoli.gov.it.
- ↑ "Markets - Betway". betwaygroup.com.
- ↑ "Markets - Betway". betwaygroup.com.
- ↑ "Contact - Betway". betwaygroup.com.
- ↑ Ted Menmuir. "Betway gains ESSA membership". SBC News.
- ↑ "Betway confirms IBAS Registration". casinolifemagazine.com.
- ↑
- ↑ "eCommerce and Online Gaming Regulation and Assurance - eCOGRA - Home". ecogra.org.
- ↑ Ted Menmuir. "Betway forms partnership Professional Players Federation (PPF)". SBC News.
- ↑ "Responsible Gambling Trust - Gambling Support - Gambling Problem". responsiblegamblingtrust.org.uk.
- ↑ "Betway Premier League Darts 2015 to boast record prize money". UK Sports Management.
- ↑ "Froch v Groves secures title sponsor". sportspromedia.com.
- ↑ "Betway to sponsor Froch-Groves clash". iGaming Business.
- ↑ "Betway new sponsor of Champion Chase". racingpost.com.
- ↑ "Betway branch out to Flat with backing of four big races - Horse Racing News - Racing Post". racingpost.com.
- ↑ Jacob Steinberg. "West Ham announce record £20m shirt sponsorship deal with Betway". the Guardian.
- ↑ Ted Menmuir. "Betway pots UK Championship snooker title sponsorship". SBC News.
- ↑ "Dream Bingo sponsors TV awards". intergameonline.com.
- ↑ "Betway to sponsor ESL UK Premiership". iGaming Business.
- ↑ http://www.nytimes.com/aponline/2015/11/25/sports/tennis/ap-ten-betting-sponsor.html
- ↑ "Betway teams up with Mike Tindall". www.sportindustry.biz.
- ↑ Ted Menmuir. "Cricket expert Simon Hughes partners with Betway for this summer’s Ashes". SBC News.
- ↑ Ted Menmuir. "Betway signs Richard Johnson as Brand Ambassador for 2015/16 National Hunt season.". SBC News.
- ↑ http://www.nytimes.com/2015/10/24/sports/rugby/rugby-world-cup-finals-semifinals-european-rugby-searches-for-answers.html?_r=0
- ↑ http://www.meathchronicle.ie/sport/othersports/articles/2015/12/23/4111787-davy-russells-guide-for-christmas-racing/
- ↑ Ted Menmuir. "James Arnold leads Betway’s re-launch of Dream Bingo". SBC News.
- ↑ "Award for Betway Bingo". intergameonline.com.