Belua (company)
| Private | |
| Industry | Information technology |
| Founded | 2014 |
| Founder |
Anthony Zboralski (CEO) |
| Headquarters | Soho, London, Great Britain |
Key people | Hubert Chenut, Leedham Te Kani, Matthieu Foillard, Francis Stephens, Jim Geovedi |
| Website |
Belua |
Belua systems limited is a technology startup company based in London, England.
Belua is described as an attention economy based search engine which allows users to invest in the relevance of search results.[1]
The Belua team consists of CEO Anthony Zboralski and fellow co-founders Hubert Chenut, Leedham Te Kani, Matthieu Foillard and Francis Stephens. Known advisors are Tanis De Voogd, Matthieu Suiche, Rodolfo Rosini, Jim Geovedi and Professor Tim Garrett.[2]
Belua applications use the ⌘ looped square symbol to represent attention.
Early history
In 2014, Anthony Zboralski co-founded Belua Systems Limited with Hubert Chenut and Leedham Te Kani. The startup's stated aim is to create a search engine that relies entirely on the concept of attention economics to determine search result rankings. Belua treats internet users' attention as a currency they can invest directly into the relevance of search results and contents.