Bath & Body Works

Bath and Body Works, LLC
Subsidiary
Industry Retail
Founded 1990 (1990)
New Albany, Ohio, U.S.
Founder Leslie Wexner
Headquarters Columbus, Ohio, U.S.
Number of locations
  • 1,665 company-owned stores
  • 6 franchised stores (January 2011)[1]
Key people
 Nick Coe, CEO
Products Bath and beauty products
Revenue US$ $2.285 billion (FY '06)
Parent L Brands
Website bathandbodyworks.com
Bath and Body Works location in Centerville, Ohio
Inside of Bath and Body Works

Bath & Body Works, LLC is an American retail store under the L Brands (formerly Limited Brands) umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the United States and Canada.[2] It specializes in shower gels, lotions, fragrance mists, perfumes, candles, and home fragrances.

History

Bath & Body Works store in Vaughan Mills

Bath & Body Works was founded in 1990 in New Albany, Ohio. The company's first store opened in a Cambridge, Massachusetts mall in September 1990.[3] In 1997, a secondary brand called Bath & Body Works at Home was launched.[4] The division has since been renamed White Barn Candle Company.

The company launched both a seasonal catalog and a website in 2006. In November 2006, Bath & Body Works launched its first television commercial advertisement.[5] Net sales as of January 28, 2006 were $2.3 billion, significantly higher than all other L Brands companies other than Victoria's Secret.

In July 2008, the company announced that it was opening six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition.[6][7]

Bath & Body Works operates more than 1,600 stores.[8] In October 2010, it opened its first stores outside of North America in Kuwait, by the franchise giant M.H. Alshaya.

References

  1. ↑ Brands 2010 Annual Report
  2. ↑ "Bath & Body Works at Everything2.com". Everything2.com. 2006-03-23. Retrieved 2011-10-10.
  3. ↑ Tiffany Yannetta (December 3, 2014). "How Bath & Body Works Became America's Biggest Mall Beauty Brand". Racked.
  4. ↑ "Bath & Body Works: 'The McDonald's of Toiletries'". BusinessWeek. 4 August 1997. Retrieved 3 November 2013.
  5. ↑ Elleview.com. Elleview.com. Retrieved on 2013-07-26.
  6. ↑ The Canadian Press. "Bath & Body Works takes plunge into Canada". CBC.ca. July 10, 2008. Retrieved August 20, 2008.
  7. ↑ Mah, Bill. "Body Shop aims to boost its green cred", The Edmonton Journal. August 8, 2008. Retrieved August 20, 2008.
  8. ↑ "Bath and Body Works Franchise Information". Home-business-expo.com. Retrieved 2011-10-10.

External links

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