BBC Wiltshire

BBC Wiltshire

City of license	Swindon
Broadcast area	Wiltshire
Slogan	A Passion for Wiltshire Life
Frequency	103.5 MHz, 103.6 MHz, 104.3 MHz, 104.9 MHz, 1332 kHz, 1368 kHz, DAB (NOW Wiltshire)
First air date	4 April 1989
Format	Local news, talk and music
Language(s)	English
Audience share	5.0% (March 2010, )
Owner	BBC Local Radio, BBC West/BBC South
Website	BBC Wiltshire

BBC Wiltshire is the BBC Local Radio station and BBC Online service for the English county of Wiltshire. The station marked its 20th anniversary in 2009.

History

BBC Wiltshire Sound (1989–2002)

The station was launched as BBC Wiltshire Sound on 4 April 1989, with its main studios and headquarters in Prospect Place, Swindon. The station was not initially titled 'BBC Radio Wiltshire' because at that time its competitor GWR owned the copyright of 'Wiltshire' and 'Radio' in whatever combination.^[1]

The first presenter heard on air was Paul Chantler. The early logo of the station featured the White Horse at Westbury. BBC Wiltshire Sound had a reputation for solid local programming focusing on news and information.

From 1991 to 1994 the station's Programme Editor was Mike Gray, who left to found the successful Kiss 102 and Kiss 105 radio stations in Manchester and Yorkshire. Amongst Gray's innovations was giving 17-year-old Swindon student Mark Franklin his own programmes, which led to him being spotted and hired as a presenter on Top Of The Pops. Other specialist music presenters at the time included leading jazz singer Rosemary Squires.

One of BBC Wiltshire Sound's best-known features was the long-running soap opera Acrebury in which all the characters were voiced by presenter and actor Gerry Hughes, for which he was awarded a Guinness World Record. The city of Salisbury was given its own breakfast show for a time, due to its relative isolation in the south of the county. However both the Salisbury breakfast show and Acrebury were discontinued as part of a virtual relaunch of the station in 2000. Along with a number of presenter departures, the changes led to listener protests at the station's headquarters and unflattering headlines in the local newspaper.

The 2000 relaunch gave listeners in Swindon separate programmes from the rest of the county, introduced in response to the rapid growth of the town and its new unitary authority status. New presenters brought in for the Swindon programmes included Dan Chisholm and Peter Heaton-Jones.

BBC Radio Wiltshire and BBC Radio Swindon (2002–2009)

On 11 November 2002, the separation was enhanced when the station was effectively split into two different services: BBC Radio Swindon, covering the town and surrounding areas, and BBC Radio Wiltshire for the rest of the county. Originally the two stations had their own discrete programmes for most of the day, but by 2007, following a number of schedule changes and presenter departures, only the breakfast shows remained separate. All other programmes were simulcast on both stations.

BBC Wiltshire (2009–present)

On 4 April 2009, exactly 20 years after the original launch, the two stations effectively merged again and became a single entity branded as BBC Wiltshire. This became the umbrella name for the radio station and online service, in common with branding policy across most of the BBC local radio network. Swindon initially retained its own breakfast show, for which the branding Swindon's BBC Wiltshire was used. Currently all programmes across the week are broadcast on all BBC Wiltshire frequencies with no Swindon opt outs.

Transmission

Radio studios on Victoria Hill, Swindon

BBC Wiltshire broadcasts from its studios in Swindon on 103.5 (Newton Barrow, near A360, 5 miles north-west of Salisbury), 104.3 (Naish Hill, near A342 4 miles west of Calne which is for west Wiltshire), 104.9 (Marlborough for east Wiltshire) FM; 1332 (Lacock, near A350, 4 miles south of Chippenham) and 1368 (Old Town, Swindon, near B4006) AM; DAB and via the BBC iPlayer. Swindon's BBC Wiltshire broadcasts on 103.6 and its transmitter is located at Blunsdon which is two miles north of Swindon next to the A419 with a terrain height of 450ft.

The station is also carried on the NOW Wiltshire DAB Digital Radio multiplex and can also be heard live on the station's website.^[2]

Programming

The majority of the station's programming is produced and broadcast from the Swindon studios. During off-peak hours, BBC Wiltshire also carries regional programming for the West and South West, produced from various sister stations. As with all BBC Local Radio stations, it also airs the networked weekday evening shows, originating from BBC Radio Leeds and produced independently by Wire Free Productions. During the station's downtime, BBC Wiltshire simulcasts BBC Radio 5 Live overnight.

References

External links

BBC Local Radio

East	BBC Essex Radio Cambridgeshire Radio Norfolk Radio Northampton Radio Suffolk Three Counties Radio

East Midlands	Radio Derby Radio Leicester Radio Nottingham

East Yorkshire and Lincolnshire	Radio Humberside Radio Lincolnshire

North West	Radio Lancashire Radio Manchester Radio Merseyside

North East and Cumbria	BBC Tees BBC Newcastle Radio Cumbria

South East	Radio Kent BBC Surrey BBC Sussex

South	Radio Berkshire Radio Oxford Radio Solent

London	Radio London

South West and the Channel Islands	Radio Cornwall Radio Devon Radio Guernsey Radio Jersey

West	Radio Bristol Radio Gloucestershire BBC Somerset BBC Wiltshire

West Midlands	BBC WM BBC Coventry & Warwickshire BBC Hereford and Worcester Radio Shropshire Radio Stoke

Yorkshire	Radio Leeds Radio Sheffield Radio York

Former stations	Dorset FM Radio Durham Southern Counties Radio Thames Valley FM

Radio stations in South West England

Bristol & Bath	BCFM Breeze (Bristol) (Bath) BBC Bristol Sam FM Kiss Heart (Bristol) (Bath) Hub Radio Smooth Ujima URB

Cornwall	BBC Radio Cornwall Heart Penwith Radio Pirate FM Radio Scilly Radio St Austell Bay Source fm

Devon	Bay FM Cross Rhythms BBC Devon Radio Exe Fresh FM Heart (Exeter/Torbay) (Plymouth) (North Devon) (South Devon) Hospital Radio Plymouth Palm 105.5 Radio Plymouth Phonic FM Smooth (DAB) Soundart Radio The Voice Xpression FM

Dorset	Abbey AIR Breeze Fire Heart Hot Sam FM Nerve* BBC Solent Wave 105 Wessex FM

Gloucestershire	Breeze Corinium BBC Gloucestershire GLOSS FM Gloucester FM Heart Smooth Sunshine Radio (DAB) Radio Winchcombe

Somerset	Breeze (North) (Mid & West) (South) (East) Heart Portishead Radio BBC Somerset Somer Valley FM Tone FM Worthy FM

Wiltshire	Breeze FromeFM Heart Sam FM Smooth Spire FM Swindon 105.5 BBC Wiltshire

United Kingdom radio markets Aberdeen Glasgow London Liverpool Manchester Northern Ireland South West England West Midlands West Yorkshire Worcester See also: List of radio stations in the United Kingdom

Coordinates: 51°33′14″N 1°46′39″W / 51.5539°N 1.7776°W / 51.5539; -1.7776

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