Aurora Fashions

Aurora Fashions
Industry Fashion retail
Founded 2009
Headquarters Iceland
UK
Number of locations
 1250+
Area served
 International
Products Clothing
Owner Kaupthing Bank
Subsidiaries Karen Millen
Website www.aurorafashions.com

Aurora Fashions is a holding company of several retail fashion brands, formed in 2009 to purchase a number of businesses from the collapsed Mosaic Fashions. The company operates over 1250 stores in 38 countries, including franchises, under the Oasis, Warehouse and Karen Millen brands.[1]

In March 2011, the company announced plans to spin-off Karen Millen as an independent company,[2] which was completed in 2012.[3]

Aurora announced further plans in March 2013 for a wider restructuring. As part of this, Coast was separated from the group,[4] and it was planned that Oasis and Warehouse would be merged under a single parent company, Fresh Channel.[5][6]

References

  1. ↑ Holland, Tiffany (6 March 2013). "Aurora Fashions to be broken up in radical restructure". Retail Week. Retrieved 31 December 2014.
  2. ↑ Rushton, Katherine (1 March 2011). "Aurora Fashions to spin off Karen Millen". Retail Week. Retrieved 29 January 2013.
  3. ↑ Ruddick, Graham (3 January 2015). "Aurora moves closer to break-up as Karen Millen boss departs". The Telegraph. Retrieved 5 September 2015.
  4. ↑ Butler, Sarah (20 August 2013). "Kate Bostock to head up Coast". The Guardian. Retrieved 31 December 2014.
  5. ↑ Taylor, Gemma (6 March 2013). "Aurora Fashions to restructure business". Retail Gazette. Retrieved 31 December 2014.
  6. ↑ "Losses widen at fashion giant". Insider Media. 9 February 2015. Retrieved 5 September 2015.

External links

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