Atlas Solutions

Atlas Solutions is a subsidiary of Facebook, acquired from Microsoft in February, 2013,[1][2] which provides services in online advertising. The Atlas advertising platform, originally built by Razorfish, serves billions of ad impressions a day and features a suite of tools for marketers to serve, manage, track, and measure the performance of advertisement campaigns. The Atdmt tracking cookie is served by Atlas. The Atlas platform also provides an API that allows client applications to programmatically create and manage advertising campaigns, generate impression reports, access performance data, and access account information.

See also

References

  1. ↑ "Facebook purchases Microsoft’s Atlas Solutions for reported $100 million". Gigaom.
  2. ↑ Savitz, Eric. "Facebook Reportedly To Buy Microsoft's Atlas Solutions Unit" Forbes February 27, 2015. Retrieved on January 2, 2016.

External links

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