AnastasiaDate

AnastasiaDate
Type Private
Founded 1993
Founder(s)
  • David Besuden
  • Elena Besuden
Services E-mail correspondence, video chat, live chat
Employees 250-500[1]
Slogan(s) "Love Knows No Boundaries"
Website www.anastasiadate.com
Type of site Online dating service
Registration Yes
Users 4 million[2]
Launched January 21, 1997 (1997-01-21)
Current status Active

AnastasiaDate is an international online dating service website that primarily connects men from North America to women from Eastern Europe.[3][4][5] The company was founded in 1993[5] by a Russian-American couple.[6] In March 2013, AnastasiaDate was ranked as the 29th most popular dating service website in the world.[2]

History

AnastasiaDate was founded in 1993 by a Russian-American couple, Elena and David Besuden. David met Elena in 1992 through an introduction service and the couple married that same year.[7] The brand AnastasiaDate was named after the Grand Duchess Anastasia Nikolaevna of Russia, who was seen as role model for young Russian women.[1]

In the early 1990s when the company first launched, it used catalogs to introduce men to Russian women. The company launched its first website in January 1997 and expanded its business in more cities throughout Russia and the Ukraine.[7] By 2003, it experienced global growth beyond northern Asia.[8]

Following the growth of AnastasiaDate, the company spun off three websites during 2007, each connecting western men with women from different areas of the world: AmoLatina, AsianBeauties, and AfricaBeauties.[8]

AnastasiaDate was featured in the Canadian documentary film Love Translated in 2010.[9]

In 2011, AnastasiaDate was sold by Anastasia International to a private investor.[1] AnastasiaDate, along with each of the three spin-off websites, became independently operated.[1] The company and its sister sites are now owned by Social Discovery Ventures.[10]

Fortune reported that the company earned $110 million in 2012. The website's traffic also grew by 220% in 2012.[2]

In 2013, the company hired Mark Brooks, whom Anne VanderMey described in Fortune as "a prominent online dating industry consultant", as its Chief Strategy Officer.[2] In the Fortune interview, Brooks said that his goal was to improve the reputation of AnastasiaDate and the international online dating industry as a whole, saying that the industry is "on the cusp of respectability."[2]

In 2013 AnastasiaDate launched its first mobile app on iTunes and Google Play for Apple Inc. and Android devices.[11][12] The company alleged in a US Federal Court in New York complaint that EM Online (d/b/a Elena's Models) created two websites--anastasiadatefraud.com and ruadventures.com--to broadcast fabricated, negative testimonials and dilute AnastasiaDate's trademarks. The case was dismissed. The creator of the first website was a former customer who had no relation to Elena's models and had linked to the site.[13][14]

Operations

AnastasiaDate is one of the largest international dating services.[5] Users can register for an account on the internet or through its mobile app.[11] Notifications are sent to users when their profiles are viewed or if they match another user's search results.[15] AnastasiaDate site contains over 8,000 profiles of women from Eastern Europe to browse or search through.[15]

The site features various communication services such as email correspondence, live chat, video chat, and "Date a Lady" service in which the company assists in setting up a meeting between users.[16]

The site is mostly used by wealthy American men between the ages of 35 and 60.[2] The site makes money by charging users who want to meet Eastern European women. As of 2012, such users buy credits "priced on a sliding scale, starting at $15.99 for 20 credits, and going up to $399.99 for 1,000. Each minute of simple, instant messaging-style chatting costs one credit. Special, premium smilies — like a vibrating, multi-color 'LOL' — cost extra. Cam share (audio not enabled) costs six credits a minute. Video chat with voice costs even more." The Fortune article observes: "And thanks to people like me willing to pay to talk with beautiful young women like Anastasia — who was paid to respond -- the trade is doing pretty well".[2]

Reception

With the growth of online services like AnastasiaDate, the International Marriage Broker Regulation Act was passed in 2005 to regulate the industry.[2] News outlets call AnastasiaDate the leading "premium international dating" website and have observed its efforts to seemingly rebrand the mail-order bride industry, within which it is grouped.[2] The Guardian journalist reported that "none of the men I became close to on my tour ended up in lasting relationships, and the majority appeared to fall victim to a number of sophisticated scams". A girl on the site who was interviewed "explained the whole sordid array of techniques, from a light impersonalised online-chatting version to a full-service chauffeur-driven platinum fraud, where men are rinsed of cash for a full week in Odessa, thinking they are cementing a lifelong relationship while actually they are being strung along on platonic dates that end with them dispatched to the airport with heavy hearts and empty wallets". [17] The same article added that "AnastasiaDate insists that it weeds out scams whenever it finds them, and has banned some women from the site."[17]

Even acting within the regulations, international dating sites like AnastasiaDate could potentially exploit women in less-developed countries and male suitors in developed countries.[2][17] A 2014 report in The Guardian found examples of exploitation for both genders.[17]

References

  1. 1 2 3 4 "AnastasiaDate". CrunchBase. Retrieved 7 April 2014.
  2. 1 2 3 4 5 6 7 8 9 10 "The Mail Order Bride Boom". CNN Fortune. April 9, 2013.
  3. ↑ "Breakups spike after Valentine’s Day". NY Daily News. Retrieved 7 April 2014.
  4. ↑ "Did Technology Kill Traditional Dating?". Mashable. Retrieved 7 April 2014.
  5. 1 2 3 Phelan, Amanda (September 8, 2010). "From Ukraine With Love". Irish Independent. Retrieved 2013-03-20.
  6. ↑ "About". AnastasiaDate.com. Retrieved 6 October 2014.
  7. 1 2 "OPW Interview - AnastasiaWeb - General Director, Alexei Negin". Online Personals Watch. 15 September 2006. Retrieved 9 October 2014.
  8. 1 2 "Interview With AnastasiaDate, Lawrence Cervantes". Online Personals Watch. Retrieved 7 April 2014.
  9. ↑ "Review: ‘Love Translated’". Variety. Retrieved 7 April 2014.
  10. ↑ "Social Discovery in Action: Direct Investments". Social Discovery Ventures. p. 2. Retrieved 3 November 2015.
  11. 1 2 "AnastasiaDate Launches App - Mobile Access to Dating Without Boundaries". Splash Magazines. Retrieved 7 April 2014.
  12. ↑ "App Alert: AnastasiaDate Launches App for Mobile Access to Dating without Boundaries". Broadway World. Retrieved 7 April 2014.
  13. ↑ "Courthouse news Wednesday, October 23, 2013". Retrieved 2013-10-29.
  14. ↑ "Court order" (PDF). Retrieved 2013-10-29.
  15. 1 2 "Anastasiaweb.com – Reach Russian Ladies online". Killer Startups. Retrieved 7 April 2014.
  16. ↑ "AnastasiaDate Reports More Demand for Key Services as Single Men Begin Romantic Planning for Spring". News 10 ABC. 9 April 2014. Retrieved 6 October 2014.
  17. 1 2 3 4 Walker, Shaun. "The men who go to Ukraine looking for a wife then fly home alone and broke". The Guardian. Retrieved 21 October 2014.

External links

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