Amplified conference

An amplified conference is a conference or similar event in which the talks and discussions at the conference are 'amplified' through use of networked technologies in order to extend the reach of the conference deliberations. The term was originally coined by Lorcan Dempsey in a blog post.[1] The term is now widely used within the academic and research community with Wankel [2] proposing the following definition:

The extension of a physical event (or a series of events) through the use of social media tools for expanding access to (aspects of) the event beyond physical and temporal bounds. Such amplification takes place in the context of intent to make the most of the intellectual content, discussion, networking, and discovery initiated by the event through the process of sharing with co-attendees, colleagues, friends and wider informed publics.

A paper by [3] illustrates how amplified conferences are becoming mainstream in a discussion on "how social media have been employed as part of the project, particularly around event amplification".

As described by Guy in the Ariadne ejournal [4] the term is not a prescriptive one, but rather describes a pattern of behaviors which initially took place at IT and Web-oriented conferences once WiFi networks started to become available at conference venues and delegates started to bring with them networked devices such as laptops and, more recently, PDAs and mobile phones.

Different Approaches to 'Amplification' of Conferences

There are a number of ways in which conferences can be amplified through use of networked technologies:

The amplification of conferences can be viewed as an example of how new technologies are altering standard practice. By using these techniques a different type of interaction is created at the conference itself, but also the boundaries around the conference can be seen as permeable, with remote participants engaging in discussion. An amplified conference also provides a considerably altered archive compared with a 'traditional' one. For the latter, the printed proceedings will be the main record, but for an amplified event this record is distributed across many media and takes in a wider range of content types, including the papers, videos of the presentations (for example on YouTube), the slides (e.g. on Slideshare), photos of the event (Flickr), interaction between participants (Twitter), reflections and comments (blogs), etc. The amplified conference represents an example of changing practice in digital scholarship.

References

  1. Dempsey, Lorcan (July 25, 2007). "The amplified conference". Retrieved 2008-08-30.
  2. Wankel, Charles. Higher Education Administration with Social Media. ISBN 0857246518.
  3. Haider, Jutta; Huvila, Isto; Cox, Andrew; Francke, Helena and Hall, Hazel. "Transformation or continuity? The impact of social media on information: implications for theory and practice" (PDF). Retrieved 2012-11-20.
  4. Guy, Marieke (January 30, 2011). "10 Cheap and Easy Ways to Amplify Your Event". Retrieved 2012-04-04.
  5. Shabajee, Paul (August 1, 2003). "'Hot' or Not? Welcome to real-time peer review". Retrieved 2008-08-30.
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