American Signature

Value City store, Westland, Michigan

American Signature, Inc. is a privately owned furniture company based in Columbus, Ohio. It is the parent company of the retail brands American Signature Furniture and Value City Furniture, and the manufacturer brand American Signature.

American Signature Furniture & Value City Furniture

American Signature Furniture^[1] and Value City Furniture^[2] sell residential furniture manufactured by American Signature, Inc., as well as more than 30 additional manufacturers from 125 locations around the East Coast, Midwest, and Southeastern United States.^[3]

Operating in about 18 U.S. states, American Signature Furniture and Value City Furniture offer living, dining, and bedroom furniture, various home furnishings, and outdoor patio pieces.^[4]

American Signature Furniture offers more fashion-forward furniture options to customers, and much like its sister store Value City Furniture, American Signature Furniture offers fine home furnishings at a great value.

Operations

Part of the successful portfolio of American Signature companies, American Signature Furniture and Value City Furniture benefit from the vertical integration built into the organization’s manufacturing and distribution process in order to better provide furniture more affordably than many competitors.^[3]

History

Clothing store entrepreneur E.L. Schottenstein adapted his successful apparel store to sell furniture in the early 1990s after the post-World War II baby boom accelerated demand for furniture. Recognizing the expanding opportunity, Schottenstein created a separate business dedicated to furniture sales, later renaming it Value City Furniture.

Alvin Schottenstein and Value City Furniture

In 1948, E.L. Schottenstein’s son, Alvin, took over the furniture portion of the family company and Value City Furniture.

With Alvin Schottenstein at the helm, Value City Furniture saw great prosperity and amazing growth throughout the years. He believed that the best way to deliver quality furniture at a great value to customers was to buy the factories that built the furniture, which in turn, would cut out middleman cost. For almost 30 years, Alvin helped to grow a furniture business that had started in the basement of his father’s department store. It was now time for Jerome Schottenstein to pass this tradition to his son, Jay.

Jay Schottenstein and American Signature, Inc.

In 1976, Jay Schottenstein joined Value City Furniture and in 1984, he was named company president. Jay brought to the company the vision of launching different brands in the hopes of reaching as many different customers as possible. In 1995, the proprietary furniture brand American Signature was formed. This exclusive line was sold in Value City Furniture stores.

With the addition of the proprietary American Signature brand, and the overall expansion of Value City Furniture, Jay knew it was time to completely break away from the department stores. In 2002, American Signature, Inc. was formed, and eventually the company completely separated from Schottenstein Stores Corporation.

American Signature, Inc. became the parent company of the retail brand Value City Furniture and the manufacturer brand, American Signature. But the biggest change came in 2003, when the company announced the launch of the American Signature Furniture retail brand, with their first store opening in Nashville, Tennessee.

Today

American Signature, Inc. continues to own and operate Value City Furniture, American Signature Furniture and American Signature. The retail stores are supported by a total of five distribution centers catering to all 125 store locations spanning 19 states throughout the Eastern United States.

Store Locations (by State)

• Delaware
• Florida
• Georgia
• Illinois
• Indiana
• Kentucky
• Maryland
• Michigan
• Missouri
• North Carolina
• New York
• Ohio
• Pennsylvania
• South Carolina
• Tennessee
• Virginia
• West Virginia

External links

• American Signature Furniture
• Value City Furniture

References