American Egg Board

American Egg Board
Agency overview
Formed December 22, 1975 (1975-12-22)
Headquarters Park Ridge, IL
Agency executives
Key documents
Website www.aeb.org

The American Egg Board (AEB) is a United States marketing board, which focuses on marketing and promotion of eggs for human consumption. The AEB is best known for its long-running slogan, "The Incredible, Edible Egg".

The board is a checkoff organization, meaning that it is funded by a levy against its members for each unit they produce; in this case, an amount per case of eggs shipped. It was created by the Egg Research and Promotion Order pursuant to the Egg Research and Consumer Information Act of 1974.[1][2] A referendum was conducted November 3-28, 1975, by the Agricultural Marketing Service and seventy-three percent of eligible producers approved the program.[3] The Egg Board established by the order became the American Egg Board beginning July 9, 1976.[4]

In September 2015, the board was criticized regarding their actions of paid advocacy against Hampton Creek, a company marketing vegan egg substitutes and Just Mayo, a mayonnaise substitute which uses pea protein as an emulsifier in place of eggs.[5]

See also

References

  1. ↑ Egg Research and Promotion Order, 40 FR 59190, December 22, 1975, codified at 7 C.F.R. 1250
  2. ↑ Egg Research and Consumer Information Act, Pub.L. 93–428, 88 Stat. 1171, enacted October 1, 1974, codified at 7 U.S.C. ch. 60
  3. ↑ United States House Committee on Agriculture Subcommittee on Livestock (1994), Egg Research and Consumer Information Act Amendments of 1993 : hearing before the Subcommittee on Livestock of the Committee on Agriculture, House of Representatives, One Hundred Third Congress, first session, on H.R. 1637, September 14, 1993
  4. ↑ "'Egg Board' Officially Adopts AEB Name, Office". The Poultry Times. July 12, 1976.
  5. ↑ Thielman, Sam; Rushe, Dominic (2 September 2015). "Government-backed egg lobby tried to crack food startup, emails show". The Guardian.

External links

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