Amaysim

Amaysim Australia Ltd
Public Company
Traded as ASX: ASY
Industry Telecommunications
Founded November 2010
Founder Peter O’Connell, Rolf Hansen, Christian Magel, Thomas Enge, Andreas Perreiter
Headquarters Sydney, New South Wales, Australia
Area served
 Australia
Key people
 Julian Ogrin (CEO & Managing Director)
Products Mobile phone credit and internet services
Revenue Increase A$ 212.6 Million
Increase A$ 59.5 Million
Number of employees
 78 (estimate)
Slogans "Say Hi to More" and "Less Hassle, More Hoff" (when David Hasselhoff did a promotional campaign with the brand).
Website http://www.amaysim.com.au/

Amaysim is an Australian telecommunications provider, founded in November 2010[1] by Peter O’Connell, Rolf Hansen, Christian Magel, Thomas Enge and Andreas Perreiter.

Peter O'Connell joined forces with the German founders of Simyo, a European MVNO that operates in Belgium, France, Germany, the Netherlands and Spain, to bring the concept to Australia.

Amaysim operates as a Mobile Virtual Network Operator on the Optus 4G network,[2] and specialises in offering a range of mobile and broadband plans for customers who bring their own handsets to the Amaysim service.

History

Amaysim launched in November 2010 on the Optus 3G network with one rate plan[3] - initially 15c per minute calls, 12c SMS and pay as you go data for 5c per MB. These rates were then cut to the current 12c per minute in May 2012,[4] at the same time as cuts in their international calls.

Amaysim added a second rate plan in June 2011, when they introduced their amaysim Unlimited[5] plan.

Amaysim added 4G access to their plans in March 2015,[6] as part of their second 5-year contract with Optus.

ASX Listing

Amaysim became a publicly listed company following an IPO/share offer[7] and launched on the ASX under code AYS in July 2015.[8]

References

  1. ↑ "amaysim Company Backgrounder" (PDF). amaysim Australia Ltd. Retrieved 2015-10-01.
  2. ↑ "amaysim SIM card - Coverage". amaysim Australia. Retrieved 2015-10-01.
  3. ↑ Kidman, Angus. "How Do Amaysim's Flagfall-Free Rates Stack Up?". Retrieved 2015-10-01.
  4. ↑ "AS YOU GO and international calls now even better value". amaysim Australia. Retrieved 2015-10-01.
  5. ↑ "Amaysim Unlimited Launch Release" (PDF). amaysim Australia Ltd. 1 June 2011. Retrieved 2015-10-01.
  6. ↑ "Amaysim 4G Plans Announced". Plan Panda. Retrieved 2015-10-20.
  7. ↑ "amaysim Prospectus - (amaysim Offer)". www.amaysimsharesoffer.com.au. Retrieved 2015-10-01.
  8. ↑ "Mobile reseller Amaysim's ASX debut opens little changed". Retrieved 2015-10-01.
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