Allen's (confectionery)

Allen's is an Australian brand of confectionery produced by Nestlé. It is best known for Minties, a soft chewable mint flavoured confectionery, and their varieties of 'Party Mix' lollies, which include 'Snakes', 'Milk Bottles', 'Cola', 'Red Frogs', 'Pineapples', and 'Bananas'.

History

Allen's was founded by Alfred Weaver Allen (1870–1925), a Melbourne confectioner. Originally employed by MacRobertson's, he commenced confectionery production in the 1890s at his Fitzroy confectionery shop. By 1909, Allen's was the third largest confectionery business in Melbourne, after those of MacRobertson and Abel Hoadley. It launched as a public company in 1922 and erected a vast factory to the design of prominent Melbourne architect Joseph Plottel in South Melbourne on the banks of the Yarra River, where its animated neon sign was a local landmark up to its demise in 1987.[1]

Allen's abandoned chocolate production after World War II, however it became Australia's largest confectionery company.[2] Allen's was purchased by UK-based Rothmans Holdings in 1985,[3][4] and later sold to Nestlé. Allen's is the top brand of sugar confectionery in Australia.[5]

Adjustments to Product Lines

In October 2014, Allen's reduced the size of the 'Killer Python' confectionery in order to reduce its portion size. It shrunk from 47 grams (630kJ) to 24 grams (336kJ). The price of the snake was also adjusted accordingly.[6]

In June 2015 the 'Spearmint Leaves' and 'Green Frogs' product lines were discontinued as they were not selling. Spokesperson for Allen's parent company Nestle, Margaret Stuart, has said that the 'Red Frogs' "outsell the green 10 to one".[7]

References

  1. ↑ , accessed 6 September 2015
  2. ↑ Allen Alfred Weaver. Australian Dictionary of Biography, accessed 7 October 2011.
  3. ↑ Confectionery. eMelbourne, accessed 7 October 2011.
  4. ↑ Sweet-talking foreigners corner lolly Market, The Age, 28 June 1985 (https://news.google.com/newspapers?nid=1300&dat=19850628&id=TTRVAAAAIBAJ&sjid=ApUDAAAAIBAJ&pg=5632,5921314&safe=strict&hl=en)
  5. ↑ Keeping it sweet. Convenience and Impulse Retailing, Jan/Feb 2010.
  6. ↑ Evershed, Nick (10 October 2014). "Killer python downsize: how the new and old lollies measure up". The Guardian. The Guardian. Retrieved 5 August 2015.
  7. ↑ "Spearmint Leaves, Green Frogs lollies on way out, but Sherbies and Oddfellows safe, Allen's says". ABC News (ABC (Australia)). 30 June 2015. Retrieved 2 July 2015.

External links

This article is issued from Wikipedia - version of the Thursday, January 28, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.