Alice McCall
alice McCALL is an Australian fashion label known for her uniquely feminine, playful collections. With a focus on intricate floral, whimsical prints and contrasting silhouettes, the label creates modern, keepsake pieces season after season. The brand is known for combining elements of bohemian youthfulness, modernity, and sexiness with a touch of rock and roll. Often inspired by music icons and the rock and roll scene, the label is sought for its party dresses, playsuits, and statement-making separates. McCall began her career as a stylist in London, where she began designing and selling one-of-a-kind silk pieces and 1950s style customised dresses. Quickly gaining a fan base, her creations were purchased and worn by style icons Kate Moss and McQueen muse Katy England.
Known fans of the Alice McCall label include Katy Perry, Taylor Swift, Kendall Jenner, Kylie Jenner, Iggy Azalea, Alexa Chung, Shanina Shaik, Isabelle Cornish, Chloë Sevigny, Mischa Barton, Natalia Vodianova, Miranda Kerr, Natalie Imbruglia, and Nicole Trunfio. McCALL pieces regularly appear in various Australian and International magazines, such as Vogue, Harper's Bazaar, ELLE and Cosmopolitan.
Label
The alice McCALL brand was born in 2004 when the label was launched at Mercedes Benz Fashion Week Australia. In 2009, the brand began building an online customer base with the introduction of their online eboutique. This was quickly followed by the opening of the flagship alice McCALL boutique on South Dowling Street in Paddington – Sydney’s luxury designer hub, in 2010. To date, the brand is host to five Australian stores, with boutiques located in Paddington, Sydney Westfield, Chapel Street, Macquarie Centre and Chadstone. alice McCALL is also looking to expand globally, opening their first international boutique in Dalian, China in early 2016.
The brand is known for combining elements of bohemian youthfulness, modernity, and sexiness with a touch of rock and roll. Often inspired by music icons and the rock and roll scene, the label is sought for its party dresses, playsuits, and statement-making separates.
McCall has collaborated with various retailers, designing sell-out capsule collections for Topshop, Target and General Pants Co.She has also collaborated with artists Eugina Loli, Alice Babich and Damon Downey to create standout, unique prints, runway shows and one off installations. She is continually inspired by artists and individuals who provide alternative creative avenues for the brand.
Boutiques
In 2010, alice McCALL opened their first boutique in Sydney's Paddington. Today, the brand is host to five Australian boutiques inclusive of the Paddington store, which has since been moved to Glenmore Road. With stores located in Sydney Westfield, Chapel Street, Macquarie Centre and Chadstone, alice McCALL is also working to expand globally opening their first international boutique in Dalian, China in early 2016.
The alice McCALL brand is currently stocked in 187 stores throughout Australia, Asia, USA and Europe including Neiman Marcus, Intermix, Moda Operandi, ASOS, Avenue 32, Shopbop, The Iconic and David Jones.
alice McCALL is also available for purchase online through their E-Boutique at www.alicemccall.com
External links
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