Affinity4
| Type | affinity-based marketing, telecommunications |
|---|---|
| Headquarters | Norfolk, Virginia |
| Area served | Non-profit organizations |
| Key people | Stephen D. Halliday, Jay Sekulow, Bishop T.D. Jakes, Joseph R. Gregory, Dalton Lott, Curtis Wallace |
| Services | long distance, wireless, dial-up internet, DSL, motorist assistance, and more. |
| Owner | BN Media, LLC |
| Divisions | Affinity4, Beliefnet |
| Slogan(s) | Ordinary Activities. Extraordinary Giving. |
| Website | http://www.affinity4.com/, http://www.affinity4wireless.com |
| Available in | English |
Affinity4 is an American for-profit company that raises funds for nonprofit organizations through direct marketing. Based in Norfolk, Virginia, Affinity4 has raised nearly $100 million for charities and ministries such as Feed the Children, Promise Keepers, and the American Center for Law & Justice.
History
Affinity4 was founded in 1992. Formerly LifeLine Communications, Affinity4 emerged from a 2005 re-branding effort. That same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia.
Services
Affinity4 launched its first product, long distance telephone service, followed closely by Affinity4 Internet Service, as well as other products like wireless service, DIRECTV, credit card and more.
In June 2010, Affinity4's parent company, BN Media, purchased Beliefnet[1][2] from NewsCorp and maintains a separate advisory board[3] from Affinity4.
GiveBack Program
Pursuant to Affinity4’s GiveBack Program, Affinity4 typically donates 10% of the proceeds it receives from customers that purchase Affinity4 products and services to each customer’s designated nonprofit organization.
Partner Organizations
Affinity4 partners with charities, ministries, and other nonprofit organizations that share the same traditional Christian values.
Board of Directors
• Stephen D. Halliday • Jay Sekulow • Bishop TD Jakes • Joseph R. Gregory • Curtis Wallace • Michael McKinney
References
- ↑ "BN Media, LLC Announces Acquisition of Beliefnet". PR Newswire. June 25, 2010.
- ↑ "An Enduring Religious Web Site Is Poised for a Next Phase". The New York Times. July 2, 2010.
- ↑ "The Evangelical Connection to Beliefnet's Sale". Christianity Today. July 2, 2010.