Adolfo Hohenstein

Adolfo Hohenstein (Saint Petersburg, 18 March 1854 – Bonn, 12 April 1928) was a German painter, advertiser, illustrator, set designer and costume designer. He's considered the father of the Italian poster art and an exponent of the Stile Liberty, the Italian Art Nouveau. Together with Leonetto Cappiello, Giovanni Mario Mataloni, Leopoldo Metlicovitz and Marcello Dudovich, he's considered one of the most important Italian poster designers.

Early years

Adolfo Hohenstein: 1899 advertising poster

Adolfo Hohenstein was born in the town of Saint Petersburg, Russian Empire, to German parents, Julius and Laura Irack. His father was a forest engineer, whose career prompted him to travel extensively. Adolf moves to Vienna where he grows up and completes his studies. His travels take him to India, where he decorates the houses of the local nobility.

The Italian experience

In 1879, he settles down in Milan, Italy. He becomes a set and costume designer for La Scala and other theatres. There he meets the musical publisher Giulio Ricordi, and in 1889 begins to work for the Ricordi Graphical Workshops, where he shortly becomes the artistic director in charge of the graphical part. He'll create the posters for La Bohème and Tosca, as well as publicity for Campari, Buitoni and Corriere della Sera, numerous postcards, covers for scores and booklets. His work will continue to cover the theatrical dimension: scenarios and wardrobes for several works, among them Giuseppe Verdi's Falstaff (1893) and a major part of the works of Giacomo Puccini, from the sketches of the Villas to posters of Madama Butterfly (1904). At Ricordi's he has as colleague Giovanni Mario Mataloni and as students Leopoldo Metlicovitz and Marcello Dudovich.

Return to Germany

In the first years of the 1900s, after marrying Katharina Plaskuda, a widow, he travels more and more frequently between Italy and Germany till 1906, year in which, after winning the competition for the graphical symbol and the poster for the "Esposizione per il Traforo del Sempione", he leaves Milan for Bonn and Düsseldorf definitively. He will settle in Bonn in 1918. The German years see him engaged mostly as a painter and involved in the decoration of numerous buildings, among them one of first in constructed reinforced concrete in Renania (1911). He is associated with the Düsseldorf school of painting.

Adolfo Hohenstein died in Bonn 12 April 1928.

Main poster works

Adolfo Hohenstein: poster for Corriere della Sera newspaper (1898).

Adolfo Hohenstein: poster for Tosca by Giacomo Puccini (1899).

Adolfo Hohenstein: poster for Madama Butterfly by Giacomo Puccini (1904).

• 1898 – Corriere della Sera
• 1898 – Cintura Calliano contro il mal di mare
• 1899 – Onoranze a Volta nel centenario della pila
• 1899 – Tosca
• 1899 – Cesare Urtis & Co. Torino. Forniture electriche
• 1900 – Esposizione d'Igiene
• 1900 – Monte Carlo. Tir aux pigeons
• 1900 – Monaco. Exposition et concours de canots automobiles
• 1901 – Bitter Campari
• 1904 – Madama Butterfly
• 1905 – Fiammiferi senza fosforo del Dottor Craveri
• 1906 – Birra Italia

Main theatre works (Ricordi Archives)

Adolfo Hohenstein: sketch for the sets of La bohème by Giacomo Puccini (1896).

Adolfo Hohenstein: props for La bohème by Giacomo Puccini (1896).

• Giacomo Puccini, Le Villi, Milan, Teatro Dal Verme, 31 May 1884

2 original sketches

2 scenario props

• Giacomo Puccini, Edgar, Milan, Teatro alla Scala, 21 April 1889

54 original costumes

5 scenario props

• Richard Wagner, Mastersingers of Nuremberg, Milan, Teatro alla Scala, 26 December 1889

62 original costumes

4 set props

• Alfredo Catalani, Loreley, Torino, Teatro Regio, 16 February 1890

42 original costumes

• Alfredo Catalani, La Wally, Milan, Teatro alla Scala, 20 January 1892

4 original sketches

41 original costumes

1 set prop

• Alberto Franchetti, Cristoforo Colombo, Milan, Teatro alla Scala, 26 January 1892

90 figurini originali

• Niccolò van Westerhout, Cimbelino, Rome, Teatro Argentina, 7 April 1892

37 original costumes

3 set props

• Giacomo Puccini, Manon Lescaut, Torino, Teatro Regio, 1893

57 original costumes

4 set props

• Giuseppe Verdi, Falstaff, Milan, Teatro alla Scala, 9 February 1893

5 original sketches

41 original costumes

4 set props

13 watercolor designs

• Giacomo Puccini, La Bohème, Torino, Teatro Regio, 1 February 1896

3 original sketches

62 original costumes

4 set props

• Pietro Mascagni, Iris, Rome, Teatro Costanzi, 22 November 1898

3 original sketches

40 original costumes

9 set props

1 portrait of Mascagni

• Giacomo Puccini, Tosca, Rome, Teatro Costanzi, 14 January 1900

3 original sketches

49 original costumes

4 set props

• Alberto Franchetti, Germania, Milan, Teatro alla Scala, 1 March 1902

4 original sketches

95 original costumes

7 set props

• Franco Alfano, Risurrezione, Torino, Teatro Regio, 1904

2 set props

Exhibitions

• 1894 – Esposizioni Riunite, Milan, Biblioteca Nazionale Braidense
• 1911 – Katalog der Großen Kunstausstellung Düsseldorf (27 May – 8 October), Düsseldorf, Kunstakademie
• 1912 – Katalog der Frühjahrs-Ausstellung (3 March – 14 April), Düsseldorf, Kunst-Akademie
• 1916 – Kunstchronik, Neue Folge 26, Monaco, Zentralinstitut für Kunstgeschichte
• 1917 – Große Berliner Kunstausstellung, Düsseldorf, Kunstakademie

See also

• Art Nouveau

Notes and references

• AAVV. Dizionario Enciclopedico Bolaffi dei Pittori e degli Incisori Italiani – dall'XI al XX secolo (volume VI). Giulio Bolaffi Editore, Torino, 1974.
• AAVV. Un secolo di manifesti. Canova-Alberto Maioli Editore, Milano, 1996. ISBN 88-87843-10-4.
• Edigeo (a cura di). Enciclopedia dell'arte Zanichelli. Zanichelli, Bologna, 2004. ISBN 88-08-22390-6.
• Giorgio Fioravanti. Il dizionario del grafico. Zanichelli, Bologna, 1993. ISBN 88-08-14116-0

External links

Wikimedia Commons has media related to Adolf Hohenstein.

• 2003 Treviso retrospective (in Italian)