Aderra Inc.

Aderra Inc.
Private company
Industry Entertainment Technology
Founded 2007
Los Angeles, California, U.S.
Headquarters Los Angeles, California
Key people
 Edward Donnelly, President and CEO
Products Live Event Recordings
Website www.aderra.net

Aderra Inc. is a music technology company based in Los Angeles, London, Las Vegas, Melbourne, Tokyo, Nashville, New York, Paris and Luxembourg. The company specializes in recording live events directly to USB flash drives which are then distributed to the audience before they leave the venue.

Aderra Inc. was founded in Los Angeles by Ed Donnelly on January 1, 2007.

The first band recorded live to USB flash drives using Aderra technology was Killola.

On June 2, 2007 Aderra recorded Big Head Todd and the Monsters at the Red Rocks Amphitheater in Colorado.[1]

Beginning in June 2007 Aderra's technology was used to record and distribute Willie Nelson's live concerts on USB Wristband flash drives.[2]

In December 2007 Ringo Starr released a studio album entitled "Liverpool 8" on USB Wristbands provided by Aderra.[3]

From January through April 2008 Aderra's technology was used on a worldwide tour by rock band Matchbox Twenty.[4]

On February 18, 2008 CNET blogger Matt Rosoff posted about live USB recordings and Aderra on his Crave gadget blog.[5] Billboard magazine featured Aderra artist Kim Kline on page 47 of the March 8, 2008 edition [6]

On September 16, 2008 Aderra announced a special project with Toronto-based DJ Deadmau5 which included a custom designed flash drive in the shape if his iconic mask. The content included a live set as well as a catalog from the project sponsor Ergophobia Clothing.[7]

In February 2009, Aderra announced a partnership with the Palms Hotel and Casino in Las Vegas.[8]

A Custom USB Flash Drive created by Aderra for Electronic artist Deadmau5

On June 25, 2009 Aderra announced the "Sonisphere Souvenir USB Wristband" to be sold on the Sonisphere Festival Tour in Europe. The Content featured audio recordings, video interviews, live performance video, behind the scenes interviews and photo galleries featuring several of the acts on the tour including Metallica, Linkin Park, Mastodon, Nine Inch Nails, Slipknot, and more.[7]

On April 27, 2010 Mix Magazine published an article about the state of the art for Instant Concert recordings featuring an interview with Aderra founder Ed Donnelly.[9]

On June 27, 2010 Aderra teamed with L.A. Indie band Killola to create the first live video performance streamed to the inside of an album. Using a new technology the company dubbed "PushOvr" a live music performance was streamed to a User Interface contained on the band's latest USB album release. The event was covered in several media outlets such as Billboard.biz,[10] cNet,[11] the L.A. Times Technology Blog[12] and Pluginmusic.com.[13]

On September 14, 2010 Aderra released new music by The Cult on CD/DVD DualDisc, 12 inch vinyl, USB flash drive, FLAC download and Mp3 download.[14] The release titled "Capsule 1" is the first in a series of mixed media offerings from The Cult.

On October 26, 2010 Aderra announced the release of The Cult Capsule 2 and a new single, Embers, to debut on iTunes Nov. 1, 2010.[15]

On November 16, 2010 Aderra released a second new release from The Cult on an Enhanced CD titled "Capsule 2: New Blood, Deep Cuts" Featuring a short film Titled "Black Angel".[16]

On December 17, 2010 Aderra Inc. was included in an article written by Damian Kulash, singer of rock band OK Go, in The Wall Street Journal. The article was an overview of Kulash's opinions about the future of the music industry.[17]

On January 31, 2011 company Founder Ed Donnelly was interviewed by MicControl about Aderra's Technologies and services.[18]

On February 24, 2011 Aderra and RTG Ventures announced a partnership to monetize digital concert videos streamed to mobile devices.[19]

The summer 2011 Edition of Berklee Today Magazine featured Company President Ed Donnelly in an article about the current state of the music industry.[20]

In October 2011 Sound on Sound Magazine ran a profile of the USB album project Aderra created for renowned House music DJ Carl Cox[21]

On January 3, 2012 Aderra announced a JV with RTG Ventures to create a mobile Fan Application.[22]

On January 31, 2012 Aderra announced that they will be recording Big Country on tour in February performing "The Crossing" in its entirety.[23]

On May 22, 2012 Aderra Media Works announced the beginning of a campaign to market specific services and technologies to the Country music market.[24]

On June 20, 2012, Aderra announced the opening of a new office in Las Vegas.[25]

On June 21, 2012 Billboard.com and several other media outlets ran a story about the release of the custom USB that Aderra Media Works had created for Sri Lankan rapper M.I.A.[26]

Beginning in 2009 Aderra has been recording live events put on by Hay House Publishing. The I Can Do It! conference series is hosted each year in several cities in the U.S., Canada and Australia. The authors featured at these events include Wayne Dyer, Louise Hay, Deepak Chopra, Marianne Williamson and dozens more from the Hay House roster. beginning in November 2012 the PushOvr™ platform was used to deliver HD video of the keynote speakers at I Can Do It! Tampa.

On September 7, 2012 Aderra Founder and CEO, Ed Donnelly, was featured on Kelli Richard's Blog Talk Radio Program. The interview included the history of the company as well as a look toward new developments in their technologies and markets.[27]

On September 18, 2012 Country Artist Hunter Hayes was interviewed on 104FM in Boston and introduced fans to the new "Live Pass" flash drive Aderra created for him for the Blown Away Tour. After each show the PushOvr™ Platform is used to deliver a new live track, a personal video message from Hunter as well as a photo gallery from the concert. His new album featuring the Number 1 country single "Wanted "[28] was included also.[29]

On September 21 & 22 Aderra recorded all of the performers at Zac Brown's Southern Ground Festival in Nashville, TN. The line-up included Jerry Douglas, Zac Brown Band, Michael Franti & Spearhead, Edward Sharpe & The Magnetic Zeros, David Gray, The Lumineers, Los Lonely Boys, Gregg Allman, Sheryl Crow, John Mayer, Alan Jackson and Dwight Yoakam.[30]

On November 26, 2012 the Company's Media Works division announced the release of a custom flash drive project for Lady Antebellum, a popular country music act. The flash drive was created to be a Christmas Tree ornament in a standard "ball" shape with satin finish. The USB drive is removed from the bottom of the piece and contains an interactive User Dashboard powered by Aderra's PUSHOVR™ platform. It includes the new "On This Winter Night" album, a bonus acoustic track, a Christmas caroling book, behind the scenes photos, video interviews with the group and new exclusive tracks including a live performance will be added close to Christmas Day 2012.[31]

On December 25, 2012 L.A. rock band Killola delivered an exclusive pre-release of their new album "postdated" using Aderra's PushOvr™ platform through their USB Dog Tag flash drive.[32]

Notes

  1. ↑ "Instant Concert Recordings - Live Concert Online - USB Wristband-Concert USB Flash Drives: June 2007". aderra.blogspot.com. Retrieved 2015-07-19.
  2. ↑ "Rockers Matchbox Twenty join the USB revolution - USATODAY.com". usatoday.com. Retrieved 2015-07-19.
  3. ↑ "Ringo Starr Releasing Album as USB Bracelet - Music - Bestseller - Dalje.com". dalje.com. Retrieved 2015-07-19.
  4. ↑ http://www.gearlog.com/2007/10/new_matchbox_20_album_sold_on.php
  5. ↑ "Artists experimenting with USB releases - CNET". crave.cnet.com. Retrieved 2015-07-19.
  6. ↑ Billboard. Nielsen Business Media, Inc. p. 47. ISSN 0006-2510. Retrieved 2015-07-19.
  7. 1 2 "Heavy Metal Fans take their video memories home on The Official Sonisphere Souvenir USB Wristband | PRLog". prlog.org. Retrieved 2015-07-19.
  8. ↑ "Studio at the Palms Continues to be at the Forefront of Technology Offering Immediate, Live Content to Patrons". prweb.com. Retrieved 2015-07-19.
  9. ↑ "Concert Recording Distribution | Mix Profiles Companies Recording and Distributing Concert Songs in Mix May 2010 Live Sound Special Issue". web.archive.org. Retrieved 2015-07-19.
  10. ↑ http://www.billboard.biz/bbbiz/content_display/industry/e3ifb9f290da772a7b478ce536c78993b39
  11. ↑ "Bands deliver new material via collectible flash drives - CNET". news.cnet.com. Retrieved 2015-07-19.
  12. ↑ "The L.A. Times music blog". latimesblogs.latimes.com. Retrieved 2015-07-19.
  13. ↑ "Killola To Release New Album On USB Dogtags With Special Features (June 24, 2010) : News : PlugInMusic.com". pluginmusic.com. Retrieved 2015-07-19.
  14. ↑ Reuters Editorial. "The Cult + Aderra Project 'Capsule One' | Reuters". reuters.com. Retrieved 2015-07-19.
  15. ↑ http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/10/26/prwebprweb4691514.DTL
  16. ↑ "The Cult to Release "Capsule 2: New Blood Deep Cuts" on November 16 @ARTISTdirect". artistdirect.com. Retrieved 2015-07-19.
  17. ↑ "OK Go's Damian Kulash on the Future of the Music Business - WSJ". online.wsj.com. Retrieved 2015-07-19.
  18. ↑ "MicControl - Advance Your Music Career". miccontrol.com. Retrieved 2015-07-19.
  19. ↑ "RTG Ventures Partners With Aderra to Monetize Concert Video". marketwire.com. Retrieved 2015-07-19.
  20. ↑ "[NO TITLE FOUND] | Berklee College of Music". berklee.edu. Retrieved 2015-07-19.
  21. ↑ "Carl Cox: USB Album Release". soundonsound.com. Retrieved 2015-07-19.
  22. ↑ http://www.reuters.com/article/2012/01/03/idUS103812+03-Jan-2012+PRN20120103
  23. ↑ "Facebook". facebook.com. Retrieved 2015-07-19.
  24. ↑ "Mi2N.com - Aderra Media Works Ltd. Making Push Into Country Marketplace With Innovative, Custom Designed Flash Drives And Digital Content". mi2n.com. Retrieved 2015-07-19.
  25. ↑ "Twitter". twitter.com. Retrieved 2015-07-19.
  26. ↑ "M.I.A. Releasing 'Bad Girls' Remixes on USB Necklaces | Billboard". billboard.com. Retrieved 2015-07-19.
  27. ↑ "All Access Radio Interviews | The All Access Group". allaccessgroup.com. Retrieved 2015-07-19.
  28. ↑ "Hunter Hayes Gets What He ‘Wanted’ With First No. 1 Single". tasteofcountry.com. Retrieved 2015-07-19.
  29. ↑ "VIDEO: Hunter Hayes Joins Gregg & Freddy Live in the Studio « Mix 104.1". mix1041.cbslocal.com. Retrieved 2015-07-19.
  30. ↑ "Charleston Southern Ground Festival :: Homepage". southerngroundfestival.com. Retrieved 2015-07-19.
  31. ↑ http://ladyantebellum.merchmo.com/pages/productdetail/On_This_Winters_Night_Limited_Edition_Digital_USB_Album_5983/
  32. ↑ "Twitter". twitter.com. Retrieved 2015-07-19.
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