ASVOFF

A Shaded View on Fashion Film (ASVOFF) is the first annual festival in the world about fashion films.

ASVOFF- A Shaded View On Fashion Film
Website www.asvoff.com


Created by journalist Diane Pernet and launched in September 2008 as a three-day event at the national museum of Paris, Jeu de Paume, ASVOFF which took the form of a full festival showcasing feature films, documentaries, conferences, performances and installations. Pioneering, having brought together names such as Mike Figgis, Alejandro Jodorowsky, Erwin Olaf, Nobuyoshi Araki, WIng Shya, Steven Klein, Chris Cunningham, Chloë Sevigny, Ruth Hogben, Georgie Greville, Elisha Smith-Leverock, Waris Ahluwalla, Maison Yves Saint Laurent, Nick Knight, Johan Renck, Jerry Schatzberg, William Klein, Tim Yip, Larry Clark, Ellen Von Unwerth, Bruce Weber, Inez van Lamsweerde & Vinoodh Matadin, Rossy de Palma, Michael Nyman and welcomed by: Centre Pompidou, Jeu de Paume, Milano's Palazzo Morando, FIAF, NYC, Festival du nouveau cinema Montreal, CPH-DOX, Barbican Art Gallery, Guggenheim, Bilbao, Pica Contemporary Art Museum, Perth with the support of Italian Vogue, Bvlgari, Dom Perignon, FIAF and Kering.[1]

Diane Pernet's first degree was in documentary film making at Temple University[2] and she has been making small low-fi movies for years. She also worked as a costume designer for, amongst others, director Amos Gitai. So the founder of ASVOFF knows how important fashion is in a film.[3]

Places

Besides its annual festival in Paris in September, ASVOFF has other projects around the world.

Other places on the ASVOFF list[4] Jeu de paume (premiere)

History

Mark Eley of Eley Kishimoto commissioned her to make a road movie for the launch of his new menswear line.[5] It was a short film that documented his participation in the GUMBALL 3000 which was a car race that went from London to Monte Carlo. The 18-minute film was called The Adventure of Pleasure.[6]

She showed the film to Dino Dinco, her Los Angeles collaborator at the time and he asked her if she wanted to screen it in LA. A day later EGR (Enrique Gonzalez Rangel), her Mexico City contributor, sent her a fashion film that he made and Pernet posted it on her blog. The idea to create a travelling fashion film festival had been on the back burner for years before Pernet showed Adventure of Pleasure to Dinco. Dinco chose the name "You Wear It Well," based on a Rod Stewart song.. The first fashion film festival, "You Wear It Well," launched in August 2006, premiering in Los Angeles at Cinespace. Dinco and Pernet arranged a second edition of "You Wear It Well" in 2007.[7][8]

Besides the work of Diane Pernet and EGR, You Wear It Well featured video creations from Maison Martin Margiela, Nick Knight/Alexander McQueen, Jeremy Scott, Bernhard Willhelm, Marcelo Krasilcic, Jean-Charles de Castelbajac, NOKI and Ruben Toledo.[9]

In November 2007 Diane Pernet also co-curated the NOOVO fashion and photography festival in Santiago de Compostela. "You Wear It Well" was dissolved in 2007 when Pernet with the support of her current producer, David Herman, took the festival from a one day program to a three-day program and to made it an extension of the ASVOF blog, hence the name ASVOFF (A Shaded View on Fashion Film). In September 2008, ASVOFF was launched in Paris at Jeu de Paume.[10]

ASVOFF 2008

ASVOFF 2008 Jury List

ASVOFF 2008 Prize Categories

ASVOFF 2009

In 2009 ASVOFF moved to Passage du Désir/ BETC, followed by an award ceremony held at Centre Georges Pompidou in Paris with jury president Rick Owens. Due to the growing size of the selection, it was separated in 2 sections – Reflection (directors vision of fashion) and Communication (communication of one brand/designer).

ASVOFF 2009 Jury List

ASVOFF 2009 Prize Categories

On 8 October, the Jury headed by Rick Owens[14] handed out awards for the ASVOFF 2009 Fashion Film competition:

ASVOFF 2010

ASVOFF 2010 took place over a three-day period from 24–26 September at the Centre Georges Pompidou in Paris, with running installations of the festival's competition films held at the BETC's Passage du Desir from 25–28 September.[15]

For this edition Diane Pernet worked together with the young fashion blogger Tavi Gevinson.[16][17]

ASVOFF 2010 Jury List

ASVOFF 2010 Prize Categories

ASVOFF Milano 2010

This edition kicked off in January 2010 at the Palazzo Morando in Milan, featuring 7 hours of fashion films screening and a special installation: "LIGHT SERIES". LIGHT SERIES is a series of 1-minute films commissioned by Diane Pernet and co-curator Antoine Asseraf, in addition to a special contest with Vogue Italia, won by Miho Kinamura and Zaiba Jabbar.[7]

The collaboration was suggested by Frederico Poletti, Communications Consultant, who proposed the idea to Vogue Italia editor Franca Sozzani who thought it was a good project. They found it interesting to make a complementary online event with the launch of Vogue.it.

A selection of the films in the LIGHT series includes: “Blacklight” by Suzie Q & Leo Siboni, “Lights” by Yoann Lemoine, “Short Circuit in the After Hour” directed by Andrea Splisgar, “Sunshowers” directed by Elisa Smith-Leverock in collaboration with jewellery designer Fred Butler, “Untitled” by Sofia Sanchez & Mauro Mongiello, and "Spectre" by Antoine Asseraf & René Habermacher.

A previous ASVOFF project in Milan was Cinema Opera in April 2010. It was a series of films by Michael Nyman at 10 Corso Como.

New York Art Fair 2010

In March 2010 ASVOFF was invited to New York City for the New York Art Fair. The event was organized at SCOPE. The organization of ASVOFF had two projects at the 2010 New York Art Fair. The first one was curating a fashion/art exhibition and the other one was an ASVOFF film program.

ASVOFF 2011

The Centre Georges Pompidou in Paris was also the location for ASVOFF in 2011. ASVOFF 2012 and ASVOFF 13 will take place Centre Pompidou 11, 12 & 13 Oct.

ASVOFF 2011 Jury List

ASVOFF 2011 Prize Categories

ASVOFF 2012

ASVOFF 2012 Jury List

ASVOFF 2012 Prize Categories

ASVOFF 2013

ASVOFF 2013 Jury List

ASVOFF 2013 Prize Categories

ASVOFF 2014 Jury List

ASVOFF 2014 Prize Categories

ASVOFF Association

In December, 2013 ASVOFF became an Association with the following members: President-Emmanuel Asmar, Vice President,Founder and Director- Diane Pernet, Secretary- David Herman and Treasurer- Fabrice Rebois and Jason Last. ASVOFF's Honorary Members are Liza Blakiston, Robb Young, Akiko Hamaoka, Federico Poletti, Jed Root, Luisa Saenz.

ASVOFF 2014

ASVOFF US

In 2014, the festival ASVOFF was held in the U.S for the first time through a partnership with Kering. The festival opened on the 14th of March 2014 at the FIAF's Florence Gould Hall. The screening consisted of 12 short films, and after the festival, the founder Diane Pernet held a Q&A with the filmmakers Mike Figgis (Leaving Las Vegas) and Jerry Schatzberg (Scarecrow).Among the selections were Bruce Weber's short made for Barneys New York and Figgis's famous short 'Agent provocateur' in which Kate Moss made her screen debut.[22]

Future

Diane Pernet would like ASVOFF to be an extension of other film festivals around the world. That would be a way to promote new filmmakers just like she has done for new designers with her blog.

References

  1. ↑ "archives". A Shaded View on Fashion Film. Retrieved 2 August 2011.
  2. ↑ "Zoo Magazine". Zoomagazine.de. Archived from the original on 22 July 2011. Retrieved 2 August 2011.
  3. ↑ "Diane Pernet on Tavi, Fashion Film, and the Future of Catwalks – Fashionista: Fashion Industry News, Designers, Runway Shows, Style Advice". Fashionista.com. 12 August 2010. Archived from the original on 21 July 2011. Retrieved 2 August 2011.
  4. ↑ "about". A Shaded View on Fashion Film. Retrieved 2 August 2011.
  5. ↑ "Celebrity surfers | Technology | The Observer". London: Guardian. 13 August 2006. Retrieved 2 August 2011.
  6. ↑ Archived 25 November 2010 at the Wayback Machine
  7. 1 2
  8. ↑ "Diane, A Shaded View on Fashion: You Wear it Well's first prize winner in Copenhagen was Jeremy Scott's Starring". Dianepernet.typepad.com. Archived from the original on 16 July 2011. Retrieved 2 August 2011.
  9. ↑ http://dianepernet.typepad.com/photos/uncategorized/ywiwpostersf.jpg
  10. ↑ "A Shaded View on Fashion Film". Jeu de Paume. Archived from the original on 18 July 2011. Retrieved 2 August 2011.
  11. ↑ "Diane, A Shaded View on Fashion: ASVOFF-the Jury deliberation". Dianepernet.typepad.com. 22 September 2008. Archived from the original on 16 July 2011. Retrieved 2 August 2011.
  12. ↑ "Diane, A Shaded View on Fashion: ASVOFF – the winner of the public prize". Dianepernet.typepad.com. 29 September 2008. Archived from the original on 16 July 2011. Retrieved 2 August 2011.
  13. ↑ diane pernet (14 September 2009). "Diane, A Shaded View on Fashion: ASVOFF 2 jury meeting". Dianepernet.typepad.com. Archived from the original on 16 July 2011. Retrieved 2 August 2011.
  14. ↑ "Rick Owens honored at fashion film festival, winners announced – Fashion, Life & Style". London: The Independent. 10 October 2009. Retrieved 2 August 2011.
  15. ↑ "'A Shaded View on Fashion Film'". Vogue.it. Archived from the original on 16 July 2011. Retrieved 2 August 2011.
  16. ↑ —Sarah Perpich (25 September 2010). "Diane Pernet And Tavi Take The Shaded View of Fashion Film: style file: daily fashion, party, and model news". Style.com. Retrieved 2 August 2011.
  17. ↑ "Diane Pernet en Tavi zoeken filmtalent – Grazia Nieuws". Grazia.nl. Archived from the original on 24 July 2011. Retrieved 2 August 2011.
  18. ↑ Mdvanii. "Mdvanii: Interview With Diane Pernet". Mdvaniiism.blogspot.com. Archived from the original on 8 July 2011. Retrieved 2 August 2011.
  19. ↑ http://www.ashadedviewonfashionfilm.com/IMG/pdf/ASVOFF_3_WINNERS.pdf
  20. ↑ http://www.ashadedviewonfashionfilm.com/about
  21. ↑ http://www.ashadedviewonfashionfilm.com/program
  22. ↑ http://www.wwd.com/media-news/film-tv/kering-bringing-french-film-fest-to-us-7486580

External links

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