99designs
 | |
| Industry | Graphic design |
|---|---|
| Founded | Melbourne, Australia, 2008 |
| Founder |
Mark Harbottle Matt Mickiewicz |
| Headquarters | San Francisco, United States |
Number of locations | Australia, Europe, United States |
| Website |
99designs |
99designs is an online graphic design marketplace headquartered in San Francisco with offices in Melbourne, Berlin, Paris, London and Rio de Janeiro.[1][2]
Services
The company creates their products by crowdsourcing, as customers can solicit designers to submit designs for contests to create products such as websites, T-shirts, or logos.[3] The customer then chooses the best design from the pool of submitted entries and the selected designer will win a cash payment.[4] Customers also have the option of working with individual designers by purchasing design templates from 99designs’ Readymade logo store or by visiting Tasks for quick graphic design fixes.
Other products
1-to-1 projects, as the one products of 99designs, provides both clients and designers a way to plan follow-up work in order to tackle design projects easily. By providing this project, designers could be invited to work directly with client who get the desired logo design on a 1-to-1 project. [5]
Tasks is another product of 99designs to provide clients chances to match their need with a skilled graphic designer. The task could be finished in a short time, normally it is completed in less than one hour with US$19 or more. Firstly, clients could describe the job they want to be done, unload some supporting files and prepay US$19, the quickly service from 99designs is underway. Then, a professional graphic designer will complete the job in less than one hour. People can request revision until clients are satisfied with the work. Finally, approving clients' job by downloading final files and then the company will pay the designer.[6]
Ready-made logos service promise clients could get their desired logo within 24 hours. There are more than 61,000 designed graphics are shown through the website. Clients who are willing to get a logo straightaway rather than waiting for options could buy their favourite after browse logos. Then notice the company how it will be personalized (such as fonts, colours and business name can be personalized to ensure it is just right for you) before 99designs works on it. Finally, clients will be notified when the logo is ready with in 24 hours. Also, 99designs will send client high-quality files with a last-minute changes chance.[7]
Background
The company was co-founded in 2008 by Mark Harbottle and Matt Mickiewicz in Melbourne, Australia.[8] The company opened its office in the U.S in 2010, and in 2011 the company secured $35 million in Series A funding from Accel Partners and a handful of angel investors.[9]
In 2012 99designs acquired the European creative services marketplace 12designer.[10] The following year the company established their European headquarters in Berlin and launched localized versions of its services in German, French, Spanish, Dutch and Italian. The company also acquired Brazilian design marketplace LogoChef the same year.[11][12]
In 2015, the company raised $10 million in Series B funding from Recruit Strategic Partners to expand its marketplace to Japan.[13]
Social
Up to now, 99designs has connected with customers blog, designers blog, Twitter, Facebook,Google+ and pinterest. All these social tools make the company could crowdsource different talented ideas about pattern design. To be specifically, customers could build their blog to post their requirements and comments. Designers could also show their personal works through blog and communicate with others. Twitter, Facebook and Google+ could make people access into a new account, share information and find their friends who use 99designs easily. Finally, by building relationship with Pinterest which is a creative photo share website, 99designs could attract more people who are interested in exploring new ideas to join in the company.[14]
Awards
References
- ↑ "Matt Mickiewicz: How I Started 99designs". Entrepreneur.com. Retrieved 1 May 2014.
- ↑ Walsh, Robert (2008). The Web Startup Success Guide. Apress. pp. 111–112. ISBN 1430219858.
- ↑ "How Both Crowdsourcing and Competition Sparked 99designs". Forbes. Retrieved 1 May 2014.
- ↑ Chapman, Lizette. "Accel Again Looks Down Under, Leads $35M For 99designs". WSJ. Retrieved 1 May 2014.
- ↑ https://99designs.com.au/projects/
- ↑ https://99designs.com.au/tasks/
- ↑ https://99designs.com.au/readymade/logos
- ↑ Dubois, Lou. "Matt Mickiewicz, Co-founder of 99designs". Inc.com. Retrieved 1 May 2014.
- ↑ Lacy, Sarah. "Accel Invests $35M. in 99designs…After Years of Trying". Tech Crunch. Retrieved 1 May 2014.
- ↑ Empson, Rip. "99designs Makes Its First Acquisition, Scoops Up European Rival 12designer". Tech Crunch. Retrieved 1 May 2014.
- ↑ Koetsier, John. "Crowdsourcing giant 99designs acquires LogoChef, continues global expansion". Venture Beat. Retrieved 1 May 2014.
- ↑ Primack, Dan. "Why 99designs raised $35 million from Accel Partners". CNN. Retrieved 1 May 2014.
- ↑ Ha, Anthony. "99designs Raises $10M To Bring Its Design Marketplace To Japan". TechCrunch. Retrieved 6 June 2015.
- ↑ https://plus.google.com/+99designs/posts
- ↑ "People's Voice Winner". Webby Awards. Retrieved 1 May 2014.