97.3 FM (Brisbane)

97.3fm
City of license Brisbane, Queensland
Broadcast area Brisbane
Branding 97.3fm
Slogan Brisbane's Widest Variety of Music from the '80s to Now
Frequency 97.3 MHz FM (also on DAB+)
First air date September 26, 2001 (2001-09-26)[1]
Format Hot adult contemporary
Language(s) English
ERP 12,000 watt[2]
HAAT 299 m[3]
Class Commercial
Transmitter coordinates 27°27′52″S 152°56′47″E / 27.46444°S 152.94639°E / -27.46444; 152.94639[2]
Callsign meaning 4 = Queensland
Brisbane
Frequency
Modulation
Affiliations KIIS Network[4]
Owner Australian Radio Network Pty Ltd (50%)
NOVA Entertainment (50%)
(Brisbane FM Radio Pty Ltd[5])
Webcast
Website 973fm.com.au

97.3fm (call sign: 4BFM) is a commercial radio station in Brisbane, Australia. It is a 50/50 joint venture between NOVA Entertainment and Australian Radio Network, who jointly purchased the license at auction for $67M.[6]

97.3fm plays current hits and a variety of 70s, 80s and 90s music (Hot Adult Contemporary), primarily targeted at the 25-54 age group, the group most valued by advertisers. Brisbane's 97.3 FM is part of the KIIS Network with sister stations in other major Australian cities - KIIS 106.5 Sydney, KIIS 101.1 Melbourne, Mix 102.3 Adelaide and Mix 106.3 Canberra. In January 2015, 97.3fm rebranded with a new logo, along with sister stations in Sydney, Melbourne and Adelaide.

The addition of DAB AAC+ Digital Radio to Brisbane means that 97.3 FM and its co-owned Classic Hits 4KQ will both be available on the digital format. The additional channel to be provided by 97.3 is called "The Edge Digital", a digital format revamp of the ARN owned Edge 96.1 in Western Sydney.

The station's headquarters in Brisbane is located in the inner south-eastern suburb of Stones Corner on Logan Road.

References

  1. ↑ LIC022 - Commercial Radio Broadcasting Licences (PDF), Australian Communications and Media Authority, 2011-08-31, retrieved 2012-01-11
  2. 1 2 The Radio and Television Broadcasting Stations Book (PDF). Australian Communications and Media Authority. October 2011. p. 30. Retrieved 2016-01-23.
  3. ↑ HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
  4. ↑ Shoebridge, Neil (2011-05-16). "30 seconds". Australian Financial Review (First ed.). p. 41. Retrieved 2012-01-11.
  5. ↑ Hele, Michelle (2001-05-31). "FM licence sale signals change for stations". The Courier-Mail (1 - First with the news ed.). p. 3. ISSN 1322-5235.
  6. ↑ Marriner, Cosima (2001-05-31). "Radio pair win Brisbane slot with $67m". The Sydney Morning Herald (Late ed.). p. 27. ISSN 0312-6315. Archived from the original on 2002-02-15. Retrieved 2012-01-11.

External links

Official website

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