888sport

888sport
Private
Industry Gambling
Founded 2008 (2008)
Headquarters Gibraltar
Services Sports betting
Parent 888 Holdings
Slogan Bet You Can
Website 888sport.com

888sport is an online bookmaker based and licensed in Gibraltar. It was founded in 2008 and is a subsidiary of 888 Holdings plc. The company provides online sports betting, predominantly in European markets.[1]

Overview

888sport was launched in March 2008. The site offers betting on events in horse racing, football, basketball, tennis, golf, rugby and other sports, in addition to access to other entertainment sites under the 888 brand. Customers’ main options are traditional pre-event bets, both singles and multiples, and in-play betting, where bets can be placed on live in-game action.

History

888sport was launched as the dedicated sports arm of 888 Holdings in March 2008, and as part of 888's unified entertainment offering of online sports betting, casino, poker, and bingo.[1] 888sport began to get involved in sports sponsorship in 2010. The first sponsorship deal was at the Fontwell Park Racecourse, and re-branded a stand in the company’s name.[2]

In 2011, former Spanish national team footballer Santiago Cañizares joined 888sport as European brand ambassador.[3] 888sport signed English former professional footballer Ian Wright as betting pundit and brand ambassador[4] for during the Euro 2012 competition, and Channel 4 Racing presenter Emma Spencer joined in 2014 to offer horse racing expert opinions and tips.[5][6]

Following the George Groves and Carl Froch fight in 2014, 888sport received media coverage for the way it utilised social media prior to and during the fight. In the build up to one of the largest British sporting events of the year, 888sport shared humorous information on Twitter and live updates on the fight. As a result, 888sport generated twice the number of boxing-related mentions as its nearest rival.[7][8]

The brand has sponsored a number of sporting events including the Giro d'Italia[9] in cycling, the World Grand Prix[10] in Snooker, the Tingle Creek Chase at Sandown Park,[11][12] the Magnolia Stakes[13] at Kempton Park, the 888sport Charity Sprint[14] at York, and the Sandy Lane Stakes[15] at Haydock Park in horse racing.

888sport has signed sponsorship deals with several sports teams, including Sevilla FC[16] and the Rødovre Mighty Bulls,[17] and sponsors stands at stadiums including Madejski Stadium (Reading FC),[18] City Ground (Nottingham Forest FC), The Valley (Charlton Athletic FC), Portman Road (Ipswich Town FC), Riverside Stadium (Middlesbrough FC),[19] Turf Moor (Burnley FC) and County Ground (Swindon Town FC).[20]

As well as the 888sport international website and mobile apps, the company has launched localised sites and apps in the UK, Spain and Denmark, and has plans to launch in Italy and Romania.[21] The company has described itself as 'mobile first', with 29% of UK B2C revenue coming via mobile devices in 2014.[22]

External links

References

  1. 1 2 Gary Trask (March 13, 2008). "888 dives into the European sports betting market". Gambling Portal Webmasters Association.
  2. ↑ Michael Long (August 16, 2010). "Fontwell Park Racecourse announces dream sponsorship". SportsPro.
  3. ↑ "888 signs up Canizares". iGaming Business. June 14, 2011.
  4. ↑ "Wright partnership for 888". iGaming Business. June 5, 2012.
  5. ↑ "Emma Spencer looks ahead to the Flat Season". Racing FM.
  6. ↑ Adam Courtney (April 30, 2014). "Emma Spencer Joins 888sport As Racing Ambassador". 888sport.
  7. ↑ Krishan Majithia (June 5, 2014). "888sport Deliver Knockout Blow on Social Media". Digital Sport.
  8. ↑ "888sport and Betway top Froch-Groves social media charts". iGaming Business. June 5, 2014.
  9. ↑ "Dal giro della roulette al Giro d’Italia" (in Italian). Cyclismo.it. March 13, 2015.
  10. ↑ "888 signs up for new snooker tournament". iGaming Business. March 13, 2015.
  11. ↑ Peter Scargill (March 16, 2015). "Bullets done for season as Nicholls plots defence". Racing Post.
  12. ↑ Marcus Townend (December 4, 2014). "Balder Success the red hot favourite for 888sport Tingle Creek Chase". Daily Mail.
  13. ↑ Peter Scargill (March 27, 2015). "Romsdal returns at Kempton". Racing UK.
  14. ↑ Rob Wright (June 12, 2015). "Progressive Scalzo can strike in York sprint". The Times.
  15. ↑ Chris Wright (May 25, 2015). "Limato set for 888Sport Sandy Lane Stakes at Haydock Park". Liverpool Echo.
  16. ↑ "Sevilla extend 888 shirt sponsorship deal". Football Shirt Culture. August 14, 2008.
  17. ↑ "888sport ny bettingpartner" (in Danish). Rødovre Mighty Bulls. Retrieved February 11, 2016.
  18. ↑ "Championship Reading sign 888sport deal". Soccerex. September 15, 2015.
  19. ↑ "888 Join Growing Portfolio Of Boro Partners". Middlesbrough F.C. September 11, 2015.
  20. ↑ "888sport Sponsor Town End". Swindon Town FC. September 18, 2015.
  21. ↑ "888 announces launch of major brands in Regulated Markets Romania & Denmark". Regulatory News Service. September 3, 2015.
  22. ↑ Steven Stradbrooke (August 27, 2014). "888 Holdings CEO Mattingley Shifting To Chairman As H1 Earnings Rise". CalvinAyre.com.
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