360i
 | |
| Type | Subsidiary |
|---|---|
| Founded | 1998 |
| Headquarters | New York City, United States |
| No. of locations |
Atlanta Chicago London Toronto São Paulo |
| Area served | Worldwide |
| Key people | Bryan Wiener (Chairman), Sarah Hofstetter (CEO), Jared Belsky (President) |
| Industry | Marketing & Advertising |
| Services | Marketing |
| Employees | 750+ |
| Parent | Dentsu[1][2] |
| Website | http://www.360i.com/ |
360i is a New York City-based digital agency[3] founded in 1998. It is a business unit of Dentsu.[1][2]
Corporate history
360i was founded in 1998 in Atlanta[4] as a regional search agency. It was later acquired by Innovation Interactive.[5] At the time, 360i had 35 people and revenue of close to $5 million.[6]
360i was acquired as a digitally-led communications agency.[5]
Innovation Interactive was acquired by Dentsu in 2010 for $275mm[7] and remains a unit of Dentsu, Inc.[5] Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter,[8] a 360i executive since 2005 and the founder of the firm's social media and strategy practices.[9] Wiener remains Chairman of 360i.[10]
Products and services
360i started out as a search engine marketing and optimization company.[5] In 2005 it began offering social media marketing programs.[9] In 2008, the agency rounded out its capabilities in strategy, media and creative.[11][12] spanning the US, UK, Brazil and Canada.[13]
Notable work from the agency includes "The Great American Bacon Barter", a social media-powered cross-country expedition in which Oscar Mayer proposed bacon as a new form of currency[14] and Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII.[15] The agency was named a "Leader" in the October 2012 Forrester Research, Inc., report "The Forrester Wave: Search Marketing Agencies, Q4 2012."[16] 360i was named an "Agency of the Year" finalist among large agencies in the 2015 iMedia Agency Awards.[17]
References
- 1 2 Vranica, Suzanne (2010-01-26). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal. Archived from the original on 8 April 2010. Retrieved 2010-03-30.
- 1 2 Patel, Kunur (2010-01-25). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age. Archived from the original on 30 April 2010. Retrieved 2010-05-24.
- ↑ Steel, Emily (2007-10-09). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal. Retrieved 2010-03-26.
New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.
- ↑ "360i". The Atlanta Journal-Constitution.
- 1 2 3 4 Patel, Kunur (2010-01-25). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age.
- ↑ Patel, Kunur (2011-01-24). "360i Is No. 6 on the Ad Age Agency A-List". Advertising Age.
- ↑ Vranica, Suzanne (2010-01-26). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal.
- ↑ McClellan, Steve (2013-02-12). "360i Revamps Top Management, Sarah Hofstetter Named Global CEO". Mediapost.
- 1 2 "Agency Marketer of the Year". iMedia Connection.
- ↑ Delo, Cotton (2014-02-12). "360i's Bryan Wiener Becomes Chairman of Social Marketing Company Expion". Advertising Age.
- ↑ McIlroy, Megan (2008-03-18). "Search Specialist 360i Buys Design Shop i33". Advertising Age.
- ↑ Mandese, Joe (2014-12-16). "OMMA Digital Agency of the Year: 360i". Mediapost.
- ↑ McClellan, Steve (2014-09-16). "360i Establishes Its First West Coast Office, In Los Angeles". Mediapost.
- ↑ Elliott, Stuart (2012-09-10). "Oscar Mayer Proposes a New Bacon as a New Currency". The New York Times.
- ↑ Sanders, Rachel (2013-02-03). "How Oreo Got That Twitter Ad Up So Fast". BuzzFeed.
- ↑ VanBoskirk, Shar (2012-10-31). "The Forrester Wave(TM): Search Marketing Agencies, Q4 2012". Forrester.
- ↑ "Finalists announced for the 2015 iMedia Agency Awards". MarketWatch. Retrieved 2015-10-29.