2 On

"2 On"
Single by Tinashe featuring Schoolboy Q
from the album Aquarius
Released January 21, 2014 (2014-01-21)
Format Digital download
Recorded 2013
Genre Electro-R&B
Length 3:51
Label RCA
Writer(s)
Producer(s)
Tinashe singles chronology
"Vulnerable"
(2013)		 "2 On"
(2014)		 "Pretend"
(2014)
Schoolboy Q singles chronology
"Break the Bank"
(2014)		 "2 On"
(2014)		 "Studio"
(2014)

"2 On" is a song recorded by American singer-songwriter Tinashe for her debut studio album Aquarius (2014). The song, which features a rap verse from American rapper SchoolBoy Q, was written by Tinashe, Schoolboy Q, Bobby Brackins, DJ Mustard, Jon Redwine, and Marley Waters. It features a sample of the 2005 single "We Be Burnin'" by Jamaican recording artist Sean Paul, resulting in writing credits for Cezar Cunningham, Sean Paul, Steven Marsden, Delano Thomas, Michael Jarrett, and Craig Serani Marsh. "2 On" was released as Tinashe's commercial debut single from Aquarius on January 21, 2014[1] and was sent to US rhythmic contemporary and urban contemporary radio on March 18, 2014.

"2 On" is an electro-R&B song that contains elements of trap production. Lyrically, the song is a party song about living life to the fullest. The song garnered acclaim from music critics for its sound and carefree lyrics, "2 On" was also noted by critics as a departure from Tinashe's murky alternative R&B that was heard in her previous work. The single became a commercial success, peaking at number twenty four on the US Billboard Hot 100 and being certified platinum by the RIAA, the song was also successful internationally appearing on several commercial charts around the world, including Australia and Belgium.

An accompanying music video for the track was directed by Hannah Lux Davis and was released on March 24, 2014, with Tinashe dancing among several different scenes. To further promote the song Tinashe made various live performances including the SXSW Festival, the Power 106 LA concert, Capital Xtra, Rinse FM, V100.7/Milwaukee's Family Affair and The Wendy Williams Show. Canadian rapper Drake, released an unofficial rework of the song to his Soundcloud account, the song consists of two parts, the new version of "2 On" and "Thotful". An official spanish remix featuring reggaeton singer Randy was released on November 18, 2014, included later on his mixtape Under Doxis.

Background

"2 On" was written by Tinashe, Schoolboy Q and Bobby Brackins and produced by DJ Mustard, Jon Redwine and DJ Marley Waters.[2][3] It is nightclub-oriented, which contrasts with Tinashe's previous work such as her 2013 mixtape Black Water. She stated: "I wanted '2 On' to be transitional, so people get used to the idea of, 'She can make songs that can play on the radio, and she can still make songs that I can vibe out to in my car.'"[4] "2 On" was released worldwide as a music download by RCA Records on January 21, 2014.[5][6][7] It impacted US rhythmic contemporary and urban contemporary radio on March 18, 2014.[8][9]

Composition
"2 On"
A 23-second sample of "2 On" by Tinashe featuring Schoolboy Q, where the chorus is heard.
Problems playing this file? See media help.

"2 On" is an electronic R&B song, marking a slight departure from the murky alternative R&B from her mixtapes.[10] The song features "effervescent keys", "synth-string accents", finger snaps, trap hi-hats, electro beats and distant chilly sighs, the latter which Bradley Stern of MuuMuse described as more reminiscent of her mixtape releases.[11][12][10] The song features a sample of Sean Paul's 2005 single "We Be Burnin'", with the line "Just give me the trees and we can smoke it ya/Just give me the drink and we can pour it ya" featured in the middle eight.[12] As a result, the song's writers (Cezar Cunningham, Sean Paul Henriques, Steven Marsden, Delano Thomas, Michael Jarrett, and Craig Serani Marsh) are credited.

Lyrically, the song is a carpe-diem anthem about being "super hyped up, super extra out on whatever emotion that it is." Although the song became her first hit and got a lot of people buzzing about the song, some listeners didn't really understand the concept of the meaning of "2 On." She spoke with VladTV to address this by saying "2 On is basically a new way of saying turn up. Being super hyped up with your friends when going out. I just wanted to come up with a fresh phrase that people can catch on to."[13]

Reception

The song and its video were compared to the work of the late singer Aaliyah.

Upon release "2 On" was met with highly positive reviews from music critics. J. Leeds of the online publication Idolator praised the song's production calling it a "It a club thumper" and comparing the music video choreography to Britney Spears and Janet Jackson [14] Tom Breihan of Stereogum commented on the throwback feel from the track saying "2 On recreates some of the tropes of the late-’90s/early-’00s teenpop/R&B crossover era, but it does it within quotes" and also comparing the video having an Aaliyah vibe on it.[15] Gotty, a writer for The Smoking Section, commented that "made me want to rollerskate. Maybe not as rhythmic and polished as Tip and them did in ATL but I could definitely hit the rink, do a little bop once I get some speed and cut the corners." Gotty also commended DJ Mustard's production, writing "it’s not necessarily what we’ve come to expect as his signature sound and that’s a good thing here."[16]

Bradley Stern of MuuMuse classified the song as a "female version of Tyga‘s “Rack City” and 2 Chainz‘ “I’m Different” (both also produced by Mustard) mixed with the icy flow of Cassie‘s “Me & U,” blending #TurnUp club culture (TURN DOWN FOR WHAT?!) with hypnotic minimal beats — it’s all sorts of sexy."[10] Jon Ali, in his blog, appraised the song as "a hot slow-burning R&B number packed with an icy electro beat and a infectious chorus loaded with plenty of memorable sexual come-ons. The song works so well in its simplicity" and the sample used as "all sorts of perfect."[12] A writer for Fact Magazine opined that "Tinashe and Mustard are a surprisingly potent pairing, but we hoped rappers would leave the “beat the pussy up” schtick in the bin."[17] John Kennedy of Billboard noted that "ScHoolboy Q's rambunctious bars give this feel-good smash just the right amount of scruffiness."[18] "2 On" was labeled an album highlight by several critics.[19]

Following its release the song has peaked at number 24 on the Billboard Hot 100, number 53 on the UK Singles Chart and stayed at number one for four weeks on the Billboard Rhythmic Charts. As of August 8, 2014, "2 On" has sold 473,000 downloads in the US.[4] On November 24, 2014 the song was certified Platinum by RIAA for selling 1,000,000 copies.[20]

Promotion

The song's official music video, directed by Hannah Lux Davis, was released on March 24, 2014.[21] Speaking about the choreography, handled by JaQuel Knight, in the video, Tinashe listed Michael Jackson, Janet Jackson and Britney Spears as her inspirations, "I was always super frustrated when people stopped dancing in their videos because I thought that was such a great part of it. I really want to bring that back."[22]

Tinashe first performed the song at SXSW Festival 2014. Also, at the Power 106 LA concert, Capital Xtra, Rinse FM, V100.7/Milwaukee's Family Affair, The Vipor Room and Hot 97's Who's Next. Drake also invited her on stage to perform the remix to the song in Houston.[23] Tinashe performed the song on The Wendy Williams Show on July 21, 2014.[24]

Cover versions

On May 12, 2014, OB O'Brien posted an unofficial rework of the song to his Soundcloud account, featuring vocals from Drake. The song consists of two parts, the new version of "2 On" and "Thotful". The song begins with O'Brien singing a verse before Drake takes over. The cover transitions into "Thotful", the second part of the song which according to a writer for Rap-Up magazine "toasts to the thots."[25] The remix also features references to Wu-Tang and Flipmode and in regards to its production, J. Tinsley of The Smoking Section called it "an updated version of what a So Far Gone 2 would sound like."[26][27] Reviews were positive towards Drake's take on the song. Chris DeVille of Stereogum called the track "an entertainingly moody passive-aggressive R&B/hip-hop mash the likes of which Drake patented sometime around late 2009."[28] Jesse James of StupidDOPE lauded it as "dope showcasing of depth and lyrical prowess," adding that it "shall be heard in a number of rides, clubs, and much more very soon."[29] Samantha Nelson of Examiner.com called his verse "classic Drake", deeming it a "smart take on the title of the song but makes it more dramatic" and that it "will please all of his fans."[30] Rapper Brooke Candy released and unofficial remix on her SoundCloud on June 17, 2015. Papua New Guinean rapper Prote-J also released an unofficial remix on his SoundCloud account. [31]

Track listing

  1. "2 On" (featuring Schoolboy Q) – 3:50

Credits and personnel

Locations and sample
Personnel

Charts

Weekly charts

Chart (2014–15) Peak
position
Australia (ARIA)[32] 29
Belgium (Ultratip Flanders)[33] 38
Belgium Urban (Ultratop Flanders)[34] 23
Canada (Canadian Hot 100)[35] 74
Canada CHR/Top 40 (Billboard)[36] 46
France (SNEP)[37] 180
UK Singles (Official Charts Company)[38] 127
UK R&B (Official Charts Company)[39] 19
US Billboard Hot 100[40] 24
US Hot R&B/Hip-Hop Songs (Billboard)[41] 5
US Mainstream Top 40 (Billboard)[42] 22
US Rhythmic (Billboard)[43] 1

Year-end charts

Chart (2014) Peak
position
US Billboard Hot 100[40] 65

Certifications

Region Certification Sales/shipments
Australia (ARIA)[44] Gold 35,000^
United States (RIAA)[45] Platinum 1,000,000^

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

dagger Since May 9, 2013, RIAA certifications for digital singles include on-demand audio and/or video song streams in addition to downloads.[46]

Release history

Country Date Format Label
Worldwide[5][6][7] January 21, 2014 Digital download RCA Records
United States March 18, 2014 Rhythmic contemporary[8]
Urban contemporary[9]
July 30, 2014 Mainstream airplay[47]

References

  1. ↑ "Tinashe Announces 'Aquarius' Album + Collaborations with Future & A$AP Rocky". Dope Avenue. April 3, 2014. Retrieved July 12, 2014.
  2. ↑ Stern, Brad (January 14, 2014). "Tinashe, Destiny’s Child, Nadia Ali + More: 5 Must-Hear Pop Songs Of The Week". MTV. Retrieved April 15, 2014.
  3. ↑ "RCA Records Recording Artist Tinashe Premieres Video For "2 On" Featuring Schoolboy Q On VEVO" (Press release). New York: RCA Records. March 24, 2014. Archived from the original on June 12, 2014.
  4. 1 2 Tardio, Andrea (August 31, 2014). "Hip Hop Singles Sales This Week". Hip-hop DX. Retrieved August 30, 2014.
  5. 1 2 "2 On (feat. Schoolboy Q) – Single". United States: iTunes Store (Apple). Retrieved June 5, 2014.
  6. 1 2 "2 On (feat. Schoolboy Q) – Single". New Zealand: iTunes Store (Apple). Retrieved June 5, 2014.
  7. 1 2 "2 On (feat. Schoolboy Q) – Single". Kenya: iTunes Store (Apple). Retrieved June 5, 2014.
  8. 1 2 "Top 40 Rhythmic Future Releases". All Access Music Group. Archived from the original on March 16, 2014.
  9. 1 2 "Urban/UAC Future Releases". All Access Music Group. Archived from the original on March 16, 2014.
  10. 1 2 3 Stern, Bradley. "Tinashe Makes Major Label Debut With “2 On (feat ScHoolboy Q)"". MuuMuse. Retrieved 5 July 2014.
  11. ↑ "Tinashe ft ScHoolboy Q - 2 On Music Video". DJ Booth.net. Retrieved 5 July 2014.
  12. 1 2 3 Ali, Jon (January 15, 2014). "Song of the Week: Tinashe ’2 On’ feat. Schoolboy Q". Jon Ali's Blog. Retrieved 12 July 2014.
  13. ↑ "Exclusive! Tinashe: "'2 On' is the New 'Turn Up'"". Vlad TV. April 11, 2014. Retrieved July 12, 2014.
  14. ↑ "The 20 Best Albums, EPs & Singles Of 2014 (So Far): January – June Releases - Music News, Reviews, and Gossip on Idolator.com". Music News, Reviews, and Gossip on Idolator.com. Retrieved December 7, 2014.
  15. ↑ "Tinashe – “2 On” (Feat. Schoolboy Q) Video - Stereogum". Stereogum. Retrieved December 7, 2014.
  16. ↑ Gotty (January 13, 2014). "Tinashe Ft. ScHoolboy Q – “2 On” (Prod. by DJ Mustard)". The Smoking Section. Uproxx. Retrieved 13 May 2014.
  17. ↑ "Tinashe teams with ScHoolboy Q and DJ Mustard for new single, '2 On'". Fact Magazine. The Vinyl Factory. January 13, 2014. Retrieved 12 July 2014.
  18. ↑ Kennedy, John (October 7, 2014). "Tinashe, 'Aquarius': Track-by-Track Review". Billboard. Prometheus Global Media. Retrieved December 23, 2014.
  19. ↑ Kellman, Andy. "Aquarius - Tinashe". Allmusic. All Media Network, LLC. Retrieved 24 January 2015.
  20. ↑ http://www.riaa.com/goldandplatinumdata.php?artist=%222+On%22
  21. ↑ "Video: Tinashe f/ Schoolboy Q – '2 On'". Rap-Up. March 24, 2014. Retrieved April 15, 2014.
  22. ↑ Stern, Bradley (April 11, 2014). "Popping Up: Tinashe". Idolator. Spin Media. Retrieved 12 July 2014.
  23. ↑ "Drake Brings Out Wiz Khalifa, Big Sean, & Tinashe at HAW Concert". Rap-Up.com. June 14, 2014. Retrieved July 12, 2014.
  24. ↑ "Tinashe performs '2 On' on 'Wendy Williams'". Rap-Up. July 21, 2014. Retrieved July 21, 2014.
  25. ↑ "New Music: OB OBrien f/ Drake – ’2 On/Thotful’". Rap-Up. Rap-Up, LLC. May 12, 2014. Retrieved 13 May 2014.
  26. ↑ Adams, Gregory (May 12, 2014). "OB Obrien "2 On/Thotful" (ft. Drake) / "Hazelton Trump"". Exclaim!. Ian Danzig. Retrieved 13 May 2014.
  27. ↑ Tinsley, J. (May 12, 2014). "OB OBrien Ft. Drake – “2 On/Thotful” x “Hazelton Trump”". The Smoking Section. Uproxx. Retrieved 13 May 2014.
  28. ↑ DeVille, Chris (May 12, 2014). "OB OBRIEN – “2 On/Thotful” (Feat. Drake)". Stereogum. Spin Media. Retrieved 13 May 2014.
  29. ↑ James, Jesse (May 12, 2014). "OB OBrien & Drake – 2 On & Thotful | New Music". stupidDOPE. Retrieved 13 May 2014.
  30. ↑ Nelson, Samantha (May 12, 2014). "Drake jumps on R&B singer Tinashe's song '2 On'". Examiner.com (Clarity Media Group).
  31. ↑ https://soundcloud.com/brookecandy/tinashe-2-on-feat-brooke-candy
  32. ↑ "Australian-charts.com – Tinashe feat. Schoolboy Q – 2 On". ARIA Top 50 Singles. Retrieved February 25, 2014.
  33. ↑ "Ultratop.be – Tinashe feat. Schoolboy Q – 2 On" (in Dutch). Ultratip.
  34. ↑ "Ultratop.be – Tinashe feat. Schoolboy Q – 2 On" (in Dutch). Ultratop Urban.
  35. ↑ "Tinashe – Chart history" Canadian Hot 100 for Tinashe.
  36. ↑ "Tinashe – Chart history" Billboard Canada CHR/Top 40 for Tinashe.
  37. ↑ "Lescharts.com – Tinashe feat. Schoolboy Q – 2 On" (in French). Les classement single.
  38. ↑ Zywietz, Tobias (February 2, 2014). "Chart Log UK: New Entries Update - 1.02.2014 (wk4)". zobbel.de. Retrieved October 3, 2014.
  39. ↑ "Archive Chart: 2014-02-08" UK R&B Chart.
  40. 1 2 "Tinashe – Chart history" Billboard Hot 100 for Tinashe.
  41. ↑ "Tinashe – Chart history" Billboard Hot R&B/Hip-Hop Songs for Tinashe.
  42. ↑ "Tinashe – Chart history" Billboard Pop Songs for Tinashe. Retrieved April 10, 2014.
  43. ↑ "Tinashe – Chart history" Billboard Rhythmic Songs for Tinashe. Retrieved April 10, 2014.
  44. ↑ "ARIA Charts – Accreditations – 2015 Singles". Australian Recording Industry Association. Retrieved March 14, 2015.
  45. ↑ "American single certifications – Tinashe – 2 On". Recording Industry Association of America. Retrieved March 14, 2015. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  46. ↑ "RIAA Adds Digital Streams To Historic Gold Awards". Recording Industry Association of America. May 9, 2013. Retrieved May 9, 2013.
  47. ↑ "Home > Top 40/Mainstream > Future Releases". All Access. Archived from the original on July 14, 2014. Retrieved July 14, 2014.

External links

"2 On" on YouTube

This article is issued from Wikipedia - version of the Thursday, January 21, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.