2U (company)

2U Inc.
Formerly called
 2tor Inc.
Public
Traded as NASDAQ: TWOU
Founded 2008
Headquarters Landover, Maryland, USA
Number of locations
 Landover, New York, Los Angeles, Chapel Hill, Hong Kong
Area served
 Global
Key people
 Chip Paucek (CEO), Robert Cohen (COO), Catherine Graham (CFO), James Kenigsberg (CTO), Jeff Rinehart (CMO)
Services Education Technology focusing on Postgraduate Education including Course Development, Admissions Services, Student and Faculty Support, Prospective Student Marketing
Number of employees
 900 (July 2015)
Website www.2u.com

2U (formerly 2tor Inc.) is an educational technology company that partners with leading nonprofit colleges and universities to offer online degree programs.[1][2][3][4] The company supplies its partner universities with a cloud-based software-as-a-service platform coupled with a suite of technology-enabled services, including coursework design, infrastructural support and capital to deliver instruction to students. 2U was founded in 2008 by John Katzman (founder of The Princeton Review). Co-founders include Chip Paucek (former CEO of Hooked on Phonics) and Jeremy Johnson; Paucek remains with the company as CEO.

In 2012, 2U was declared as the 8th most innovative educational company on Fast Company’s list of "The World’s 50 Most Innovative Companies."[5] In May 2012, Forbes named 2U as one of the “10 Start-Ups Changing the World.[6]” In 2014, Inc. Magazine named 2U one of “10 Tech Companies Helping Humanity.[7]”

The company went public on March 28, 2014, and raised $119 million by offering 9.2 million shares at $13 per share.[8] 2U is traded on NASDAQ under the ticker symbol TWOU.

Prior to its IPO, the company was venture-backed and raised $96 million. Investors included Bessemer Venture Partners, Highland Capital Partners, Redpoint Ventures, Novak Biddle Venture Partners, City Light Capital, SVB Capital and WestRiver Capital.[9]

Company Milestones:

Business Model:

2U is not a traditional for-profit education company because it does not confer or offer any degrees.[16] 2U provides its university partners with cloud-based software-as-a-service solutions to create online degree programs that feature live video classes, as well as a socially-inclined online learning platform that allows for close interaction between students and professors. The approach, which the company refers to as No Back Row™, also includes a focus on student outcomes with small class sizes, career services, and field placements. This approach has led to a student retention rate of 84 percent.[17] Students pay standard tuition, but instead of going to class once a week, they meet in a live video chat room with the professor and the other students.[18] 2U signs long-term contracts, averaging between 10–15 years in length, with each of its partner universities. Contracts include a revenue sharing agreement between 2U and the school.[19] Course content is also enhanced for mobile devices.[20]

Partners:

2U Enabled Program University School/College Degree(s)/Certificate(s) Areas of Focus/Specializations
International Relations Online American University School of International Service Master of Arts in International Relations Global Security, International Development, International Negotiation & Conflict Resolution, United States Foreign Policy & National Security
Analytics@American American University Kogod School of Business Master of Science in Analytics Business Policy, Healthcare, Financial Analytics, Marketing Analytics
MBA@American American University Kogod School of Business Master of Business Administration Marketing, Finance, International Business, Entrepreneurship, Business Analytics
MHA@GW The George Washington University Milken Institute of Public Health Master of Health Administration
MPH@GW The George Washington University Milken Institute of Public Health Master of Public Health Health Communication, Health Policy, Program Planning and Evaluation, Global Health
Nursing@Georgetown Georgetown University School of Nursing and Health Studies Master of Science Degree in Nursing Adult Gerontology Acute Care Nurse Practitioner (AG-ACNP), Family Nurse Practitioner (FNP), Nurse-Midwifery/Women's Health Nurse Practitioner (NM/WHNP)
Counseling@Northwestern Northwestern University The Family Institute Master of the Arts in Counselling Child and Adolescent Specialization
Nursing@Simmons Simmons College School of Nursing and Health Sciences RN to BSN, RN to MSN, Master of Science in Nursing Family Nurse Practitioner
SocialWork@Simmons Simmons College School of Social Work Master of Social Work Child and Family, Trauma and Interpersonal Violence, Mental Health and Addictions, Health and Aging
DataScience@SMU Southern Methodist University Master of Science in Data Science
Communications@Syracuse Syracuse University S.I. Newhouse School of Public Communications Master of Science in Communications Advertising, Public Relations, Journalism Innovation
MBA@Syracuse Syracuse University Martin J. Whitman School of Management Master of Business Administration Accounting, Entrepreneurship, Finance, Marketing Management, Supply Chain Management
Accounting@Syracuse Syracuse University Martin J. Whitman School of Managemen Master of Science in Professional Accounting
@WashULaw Washington University in St. Louis, Tecnologico de Monterrey School of Law Degrees: Master of Laws (LL.M.) in U.S. Law, Dual Master of Laws (LL.M.) with the Tecnológico de Monterrey’s Escuela de Gobierno y Transformación Pública, Master of Legal Studies (MLS), Certificate: Legal English
datascience@berkeley University of California, Berkeley School of Information Master of Information and Data Science
MBA@UNC University of North Carolina at Chapel Hill Kenan-Flagler Business School Master of Business Administration Corporate Finance, Marketing, Entrepreneurship, Global Supply Chain Management, Investment Management, Sustainable Enterprise
MPA@UNC University of North Carolina at Chapel Hill School of Government Master of Public Administration Community & Economic Development, Local Government, Nonprofit Management
USC Rossier Online University of Southern California Rossier School of Education Master of Arts in Teaching (MAT), Master of Arts in Teaching - TESOL, Master of Education (ME) in Teacher Leadership, Doctor of Education (EdD) in Organizational Change and Leadership. Certificates: Special Education Credential, Gifted Education Certificate MAT: Multiple Subject Teaching (Elementary), Secondary English, Secondary Mathematics, Secondary Science, Secondary Social Science; ME: Differing Abilities, Elementary STEM, Secondary STEM, Secondary Humanities
MSW@USC University of Southern California School of Social Work Master of Social Work Mental Health, Families and Children, Community Organization/Planning/Administration (COPA), Health, Social Work and Business in a Global Society, Military Social Work

2U's "Semester Online" consortium of undergraduate universities included: Boston College, Brandeis University, Emory University, Northwestern, The University of Melbourne, Trinity College of Dublin, University of North Carolina at Chapel Hill, University of Notre Dame, Wake Forest University, and Washington University in St. Louis.[21] The consortium was initially marketed as a platform for top-tier universities to offer online courses to paying students at participating universities. The company announced in April 2014 that Semester Online would end in the summer of 2014.[22]

The company's original name was an homage to founder Katzman's deceased chocolate lab, Gigantor "Tor" Katzman.

References

  1. ↑ "2tor gets $10M credit line - Washington Business Journal". Bizjournals.com. 2012-04-18. Retrieved 2012-05-03.
  2. ↑ Alyson Shontell, provided by (2012-04-18). "There Are A Million Education Startups And No One To Acquire Them". Sfgate.com. Retrieved 2012-05-03.
  3. ↑ Heather R. Huhman (2012-04-11). "The Future Of Education: How 2tor Is Helping America’s Great Universities Go Online - Business Insider". Articles.businessinsider.com. Retrieved 2012-05-03.
  4. ↑ Bolshaw, Liz (2012-04-16). "Out of sight but not out of mind in the virtual world". FT.com. Retrieved 2012-05-03.
  5. ↑ "The World's 50 Most Innovative Companies: Top 10 Education". Fast Company. 2012.
  6. ↑ Pozin, Ilya. "10 Startups Changing the World And What We Can Learn From Them". Forbes.com.
  7. ↑ Kerpen, Dave. "10 Tech Companies Helping Humanity". Inc.com.
  8. ↑ Flook, Bill. "2U goes public, rings opening bell on NASDAQ". Baltimore Business Journal.
  9. ↑ "Online Higher Education Gets a Raise as 2tor Secures $26 M. in Series D Funding Round". Betabeat. 2012.
  10. ↑ "2U Inc. files paperwork for IPO". Businessweek.com.
  11. ↑ "Sallie Krawcheck and Earl Lewis to Join 2U, Inc.'s Board of Directors". Bloomberg.com.
  12. ↑ "2U, Inc. Announces the Formation of its First Advisory Board". WN.com.
  13. ↑ "Glassdoor’s Employees’ Choice Awards 2014". Glassdoor.com.
  14. ↑ "2U Wins Return On Education (ROE) Innovation Award at the ASU+GSV Summit for Second Year in a Row". MarketWatch.com.
  15. ↑ "World Economic Forum Recognizes 12 US Companies as Global Growth Companies". WEForum.org. World Economic Forum.
  16. ↑ "What's Ahead for 2U?". fool.com. Motley Fool. Retrieved 2014-11-19.
  17. ↑ Lapowsky, Issie. "The Future of Online Education Is on Campus". Inc.com. Retrieved 19 November 2014.
  18. ↑ Burke, Adrienne. "$97,500 for an Online Degree? 2U Is Worth It, Say Students". Forbes.com. Retrieved 19 November 2014.
  19. ↑ "IPO Preview: 2U". Seeking Alpha. Retrieved 19 November 2014.
  20. ↑ Greenberg, Molly. "2U Releases Mobile Apps, Making it Easier For Students to Access Online Course Content". Inthecapital.com. Retrieved 19 November 2014.
  21. ↑ "Universities". 2U, Inc. Retrieved 24 September 2013.
  22. ↑ Straumsheim, Carl (3 April 2014). "2U Ends Semester Online". Inside Higher Ed.
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