1st Choice Liquor Superstore

1st Choice Liquor Superstore
Subsidiary
Industry Retail
Founded 2005
Headquarters Tooronga, Victoria,
Australia
Parent Wesfarmers, formerly Coles Group
Slogan Good times start at 1st Choice
Website www.1stchoice.com.au

1st Choice Liquor Superstore is a group of liquor superstores in Australia owned by Wesfarmers, and competes principally with the Woolworths-owned Dan Murphy's chain.[1]

1st Choice Liquor Superstores grew out of the former Quaffers brand,[2] and sits alongside Liquorland and Vintage Cellars, Wesfarmers' other liquor brands.[3] The first store was opened in May 2005 at Tooronga Village Shopping Centre in Melbourne.[4] Expansion of the chain was assisted with then owner Coles Group purchasing the Queensland-based Hedley Hotel chain and Mr Corks Liquor Group in 2006.[5] The chain comprised 76 stores as of December 2010.[6]

External links

References

  1. ↑ Brammall, Bruce (2005-03-28). "Guns cocked in the liquor war". Australasian Business Intelligence. Retrieved 2008-07-01.
  2. ↑ Mudgil, Varun (2005-04-14). "Coles renews liquor battle". All Business. Retrieved 2008-07-01.
  3. ↑ "Coles Liquor". Wesfarmers. Archived from the original on 20 July 2008. Retrieved 2008-07-01.
  4. ↑ "Retailer plays catch-up in battle of the booze". The Age, Melbourne. 24 May 2005. Retrieved 2008-06-04.
  5. ↑ Marx, Anthony (10 October 2006). "Coles buys Mr Corks for $51m". Courier Mail, Brisbane. Retrieved 2008-06-04.
  6. ↑ "Second Quarter Retail Sales Results". Wesfarmers Limited. 31 January 2011. Retrieved 31 January 2011.
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