1990s in fashion

A group of people in January 1999 sporting various mid and late 1990s fashions.

For the majority of the decade, 1990s fashion in Europe, Oceania, Asia, and America was defined by a return to minimalist fashion[1] contrasted to the more elaborate and flashy trends of the 1980s. One notable shift in the western world was the mainstream adoption of tattoos,[2] body piercings aside from ear piercing[3] and to a lesser extent, other forms of body modification such as branding.

In the early 1990s, several late 1980s fashions remained very stylish among both sexes. However, the popularity of grunge and alternative rock music helped bring the simple, unkempt grunge look into the mainstream by 1994. The anti-conformist approach to fashion lead to the popularisation of the casual chic look; this included T-shirts, jeans, hoodies, and trainers, a trend which continued into the 2000s (decade). Additionally, fashion trends throughout the decade recycled styles from previous decades,[4] notably the 1950s, 1960s and 1970s.

Due to increased availability of the internet[5] and satellite television outside of the United States, plus the reduction of import tariffs under NAFTA, fashion became more globalized[6] and homogeneous in the late 1990s[7] and early 2000s.[8][9]

Women's fashion

Early 1990s (1990-92)

Actress Paula Abdul wearing semi-transparent black dress, curled hair and smoky eye makeup, 1990.
Young woman standing on sidewalk, Uptown New Orleans, 1992.

Supermodels and high fashion

Neon colors

Leggings and exercise-wear

Grunge

Mid-1990s (1993-96)

Glamour wear

Slip dresses first became widely worn in the mid-90s, as part of the underwear-as-outerwear trend. (Jane Leeves, 1995)

Work wear

Late 1990s (1997-99)

Asian influences

Red and cream Indian woman's saree, late 1990s

Beginning in 1997 and continuing into the mid 2000s,[42] Southeast Asian and Indian fashion began to gain recognition from the global media[43] due to the establishment of the Fashion Design Council of India, and the hosting of India Fashion Week in Delhi.[44] Inspired by Bollywood cinema and a resurgence of interest in 1970s fashion, designers in India adapted and repurposed traditional garments like the saree, churidar and kurta into the Anarkali ballgown from the early 90s onwards. By the late 90s, kurta tunics were turned into short dresses, and Manish Arora designed garish Hindu "God printed T shirts"[45] for both locals and Western tourists. British, Asian and American designers also incorporated ethnic chic cloth such as khadi, paisley, silk or Indonesian Batik[46] into Western inspired clothing patterns such as shirts and blouses featuring traditional embroidery. These clothings were worn not only by the immigrant Bangladeshi, Pakistani and Indian diaspora in Britain, but also by many non-Indian women.[47]

1970s revival

Casual chic

Young woman wearing a spaghetti strap top, a silver necklace, low ponytail and straight-leg jeans, circa 1999.

Men's fashion

Early 1990s (1990-92)

Casual clothing

Grunge look

Grunge-style flannel shirt and curtained hair, 1993

Mid 1990s (1993-96)

Cool Britannia and '70s revival

Trio in 1995 wearing neutral-colored tops and relaxed-fit, slim-leg pants and jeans.

Modern preppy

Hip-Hop

Late 1990s (1997-99)

Rave culture and streetwear

Trinidadian men wearing typical late 90s fashions, 1997.

Business wear

Youth fashion

General trends

Grunge

Main article: Grunge

Hip-Hop

Main article: Hip-hop fashion

Britpop

Main article: Cool Britannia
Example of late 1990s Goth fashion.

Psychobilly and punk

Main article: Punk fashion

Preppy

Main article: Preppy

1990s beauty trends

Hairstyles

Women's hairstyles

Monica Lewinsky in 1997 sporting volumized hair and bangs.

Women's hair in the early 1990s continued in the big, curly style of the 1980s.

The pixie cut and Rachel haircut, based on the hairstyles of Jennifer Aniston in Friends and Marlo Thomas in That Girl, were popular in America from 1995 onwards.[89] Around the same time red hair also became a desirable color for women, as well as feathered bangs,[26] and mini hair-buns.[90] Ponytails and side ponytails worn with scrunchies were popular too. From 1995 onwards, dark-haired women tended to dye their hair a lighter color with blonde highlights (popularized by Jennifer Aniston) until about 2008.

In the late 1990s, the Bob cut was well-desired, popularized and rejuvenated by Victoria Beckham of the Spice Girls. This late 1990s-style bob cut featured a center, side, or zig-zag parting, as opposed to the thick bangs of the early 1990s. The Farrah Fawcett hairstyle made a comeback in 1997, with highlights going hand-in-hand with this revival.[91] Other late '90s haircuts included "Felicity curls" (popularized by Keri Russell in the hit TV show Felicity, the Fishtail Half-Up, and pigtails,[90] as well as the continuation of mid '90s hairdos.

Men's hairstyles

Young man in 1995 sporting an earring and a short undercut hairstyle.
A surfer with bleached blond dreadlocks, camouflage pants and military surplus boots, 1994.

The 1990s generally saw the continued popularity of longer hair on men. In the early 1990s, curtained hair and small ponytails were popular among yuppies. Other trends included Flattops, Hi-top fades, and cornrows.[92]

In the mid 1990s, men's hairstyle trends went in several different directions. Younger men who were more amenable had adopted the Caesar cut,[93] either natural or dyed. This style was popularized by George Clooney[94] on the hit TV show ER in season two, which premiered in mid 1995. More rebellious young men went for longer, unkempt "grunge" hair,[92] often with a center parting. The curtained hairstyle was at its peak in popularity, and sideburns went out of style.[95] Meanwhile, most professional men over 30 had conservative 1950s style bouffant haircuts or the Caesar cut.[92]

By 1997, it was considered unstylish and unattractive for men and boys to have longer hair (with the exception of celebrities like Johnny Depp and Brad Pitt around 1999), and as a result short hair completely took over. From 1997 onwards, aside from curtained hair (which was popular throughout the decade), spiky hair,[92] bleached hair,[92] crew cuts, and variants of the quiff became popular among younger men. Dark haired men dyed their spikes blonde or added wavy blonde streaks, a trend which continued into the early 2000s (decade). For African-American men, the cornrows (popularized by former NBA player Allen Iverson) and buzz cut were a popular trend that continued into the early 2000s (decade).

Children's and teenager's hairstyles

For teenage boys longer hair was popular in the early to mid-1990s, including collar-length curtained hair, shaggy surfer hair popular among some Britpop fans, and dreadlocks. During the mid-1990s, the much-ridiculed bowl cut became a fad among skaters, while hip-hop fans wore a variant of the flattop known as the Hi-top fade. In the late 1990s, hair was usually buzzed very short for an athletic look, although a few grunge fans grew their hair long in reaction to this.

For teenage girls and younger children, hair was worn long with heavily teased bangs called "mall bangs" which were long fringes covering the forehead. Headbands and scrunchies of various styles and colors were popular with girls throughout the early and mid 1990s, and they frequently wore them with side ponytails and bangs.

Makeup and cosmetic trends

Darker shade of lipstick seemed popular amongst women in the 90s. The trend continued until the early 2000s. (Madonna, 1990)[96]

Women's makeup in the early 1990s primarily consisted of dark red lipstick and neutral eyes.[97] Around 1992 the "grunge look" came in to style among younger women and the look was based on dark red lipstick and smudged eyeliner and eyeshadow. Both styles of makeup continued into 1994,[98] but went out of style the next year.

The trends in makeup shifted in the mid 1990s. In 1995, nude shades became desirable and women had a broader color palette in brown. Another makeup trend that emerged was matte lipsticks, with deep shades of red and dark wine colors worn as part of night makeup.[99] Blue-frosted eye shadow became fashionable,[26] and was eventually integrated into the Y2K makeup of the late '90s/early '00s. Gothic makeup had broken into the mainstream, having been made up of vamp lipstick (or even black lipstick), heavy mascara and eyeliner, often purple-tinted eye shadow (or else very dark blue), and extremely pale foundation. The Gothic makeup remained relevant in the later years of the decade.

By 1997, glittery, sparkling makeup had come into style.[100] This was called "Y2K makeup", consisting of facial glitter and lip gloss. Blue-frosted eye shadow remained a staple of late 1990s makeup, although silver was ideal look. Dark eyeliner was considered bodacious. Pale, shiny lips became desirable, as lip gloss largely replaced lipstick.[97] An alternative for those who did not like metallics were purples and browns.[100] Goth makeup and Y2K makeup continued into the early 2000s (decade).

Gallery

A selection of images related to the period.

See also

References

  1. 1990s Minimalism
  2. Bad fads: Tattoos
  3. Body piercings and Tattoos
  4. Fashion at the edge: spectacle, modernity and deathliness, Evans, Caroline Yale University Press, 2007, p. 22
  5. Popsugar insights
  6. Globalization of fashion
  7. Globalisation of fashion
  8. A window into globalization
  9. Fashioning globalization
  10. Steele, Valerie (1997). Fifty years of fashion : new look to now (2. pr. ed.). New Haven: Yale University Press. ISBN 0-300-07132-9.
  11. Pink and Blue
  12. Fitness fads
  13. Marketing
  14. African fashion
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  16. Fashion Beans
  17. Fitness Fads (with original photos) - Accessed 13 September 2015
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  71. Roots of preppy
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  90. 1 2 "The 19 Most Important Women’s Hairstyles Of The ’90s". Retrieved 30 November 2014.
  91. "Farrah Fawcett Look". Retrieved 29 July 2014.
  92. 1 2 3 4 5 "The 15 Most Important Men’s Hairstyles Of The ’90s". Retrieved 30 November 2014.
  93. "The 50 Most Stylish Celebrities of the '90s". Retrieved 30 November 2014.
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  96. http://www.stylist.co.uk/beauty/trend-on-trial-90s-brown-lips#image-rotator-1
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