1956–57 United States network television schedule

The 1956–57 United States network television schedule was for the period that began in September 1956 and ran through March 1957.

The 1956–57 network television schedule continued the trend of the previous season, with two of the three major U.S. television networks (ABC and CBS) scheduling more and more Westerns and adventure series during prime time. In addition to its current stable of Westerns, which included Cheyenne, The Lone Ranger, and The Life and Legend of Wyatt Earp, ABC scheduled two new Western TV series: Broken Arrow and The Adventures of Jim Bowie, while CBS added Dick Powell's Zane Grey Theater to its line-up, which already included Gunsmoke and Sergeant Preston of the Yukon. Castleman and Podrazik (1984) called the rush to schedule Western series on network television during this era "a virtual stampede".^[1]

CBS "inherited Sunday afternoon NFL contests from the defunct DuMont network in the fall of 1956". Accordingly, "the expansion into Sunday sports by CBS (and NBC) meant that the traditional afternoon 'egghead' slots for highbrow programming had to be broken up, pushing those shows into the few odd spots still open in the day, or eliminating them completely. This reflected the networks' shift in emphasis during the mid-1950s, slanting television much more toward broad-based popular entertainment. Increasingly, this meant television programming produced in Hollywood [...] In 1957, the amount of prime time programming originating on the West Coast jumped from 40% to 71%."^[1]

NBC, behind CBS in the network Nielsen ratings, hired Robert Kintner to revamp NBC's schedule. According to Castleman and Podrazik (1982), NBC's plan was to launch a program which would compete directly with CBS's second most popular series, The Ed Sullivan Show, on Sunday, the most heavily-viewed TV night: "Sullivan's show was popular enough to boost the ratings of the programs on both before and after his; as a result, CBS had a chain of hits to begin the evening." NBC's strategy was designed to weaken CBS's Sunday night line-up. NBC's new program, The Steve Allen Show, debuted in the summer to get a head start on the competition.^[2] Although the two programs enjoyed a fierce rivalry, Sullivan's program would remain wildly popular, finishing second among all TV programs in the ratings that year, while Allen's show missed the top 30.^[3]

New fall series are highlighted in bold, while shows ending their runs are highlighted in italics.

Each of the 30 highest-rated shows is listed with its rank and rating as determined by Nielsen Media Research.^[4]

     Yellow indicates the programs in the top 10 for the season.

     Cyan indicates the programs in the top 20 for the season.

     Magenta indicates the programs in the top 30 for the season.

Sunday

Note: On NBC, Hallmark Hall of Fame (Color) aired as a monthly series, 7:30–9 p.m.

Monday

On NBC, Producers' Showcase (Color) aired as a monthly series, from 8–9:30 p.m. On CBS, in some areas, Douglas Edwards with the News aired at 6:45 p.m.

From July 1 to September 23, 1957, the summer series Richard Diamond, Private Detective, starring David Janssen, aired on CBS at 8:30-9 p.m. It returned for a second irregular season on the CBS Thursday schedule from January 2 to June 26, 1958.

Tuesday

• On March 5, 1957, the suspense drama Panic replaced Noah's Ark, a Jack Webb production, on the NBC schedule.

Wednesday

Note: On CBS, Pick the Winner aired as an interim U.S. election coverage series in September and October from 7:30–8 p.m.

Thursday

Friday

Saturday

Notes: On NBC, Saturday Color Carnival (Color) aired as a monthly series, 9:00–10:30 p.m. The 1957 version of the NBC summer series Encore Theatre consisted of reruns of episodes of Ford Theatre.

References

• McNeil, Alex. Total Television. Fourth edition. New York: Penguin Books. ISBN 0-14-024916-8.
• Brooks, Tim & Marsh, Earle (1964). The Complete Directory to Prime Time Network TV Shows (3rd ed.). New York: Ballantine. ISBN 0-345-31864-1.