1954–55 United States network television schedule (weekday)

These are the daytime Monday–Friday schedules on all three networks for each calendar season beginning September 1954. All times are Eastern and Pacific.

Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.

Fall 1954

	7:00 am	9:00 am	10:00 am	10:30 am	11:00 am	11:30 am	noon	12:30 pm	1:00 pm	1:30 pm	2:00 pm	2:30 pm	3:00 pm	3:30 pm	4:00 pm	4:30 pm	5:00 pm	5:30 pm
ABC	local programming	Don McNeill's Breakfast Club	local programming		Creative Cookery		local programming
CBS	The Morning Show	local programming	The Garry Moore Show (M-Th, to 11:30 F)	Arthur Godfrey Time (M-Th) / The Garry Moore Show (F)		Strike It Rich	12:00 Valiant Lady 12:15 Love of Life	12:30 Search for Tomorrow 12:45 The Guiding Light	1:00 Portia Faces Life 1:15 The Seeking Heart	Welcome Travelers	Robert Q. Lewis Show	Art Linkletter's House Party	The Big Payoff	Bob Crosby Show	4:00 The Brighter Day 4:15 The Secret Storm	On Your Account	The U.N. In Action / 5:00 Barker Bill's Cartoon Show 5:15 The U.N. In Action (W/F)	local programming
NBC	The Today Show starring Dave Garroway	local programming	Ding Dong School	10:30: A Time to Live 10:45: Three Steps to Heaven	The Home Show		The Betty White Show	Feather Your Nest	local programming				3:00 The Greatest Gift 3:15 Golden Windows	3:30 One Man's Family 3:45 Concerning Miss Marlowe	4:00 Hawkins Falls 4:15 First Love	4:30 The World of Mr. Sweeney 4:45 Modern Romances	The Pinky Lee Show	Howdy Doody

Winter 1954-1955

	7:00 am	9:00 am	10:00 am	10:30 am	11:00 am	11:30 am	noon	12:30 pm	1:00 pm	1:30 pm	2:00 pm	2:30 pm	3:00 pm	3:30 pm	4:00 pm	4:30 pm	5:00 pm	5:30 pm
ABC	local programming	Don McNeill's Breakfast Club (until 2/25)	local programming		Creative Cookery (until 2/25)		local programming
CBS	The Morning Show	local programming	The Garry Moore Show (M-Th, to 11:30 F)	Arthur Godfrey Time (M-Th) / The Garry Moore Show (F)		Strike It Rich	12:00 Valiant Lady 12:15 Love of Life	12:30 Search for Tomorrow 12:45 The Guiding Light	1:00 Portia Faces Life 1:15 The Road Of Life	Welcome Travelers	Robert Q. Lewis Show	Art Linkletter's House Party	The Big Payoff	Bob Crosby Show	4:00 The Brighter Day 4:15 The Secret Storm	On Your Account	5:00 Barker Bill's Cartoon Show (W/F) 5:15 local programming	local programming
NBC	The Today Show starring Dave Garroway	local programming	Ding Dong School	10:30: Way of the World 10:45: Hollywood Today with Sheilah Graham	The Home Show		The Tennessee Ernie Ford Show	Feather Your Nest	local programming				3:00 The Greatest Gift 3:15 Golden Windows	3:30 One Man's Family 3:45 Concerning Miss Marlowe	4:00 Hawkins Falls 4:15 First Love	4:30 The World of Mr. Sweeney 4:45 Modern Romances	The Pinky Lee Show	Howdy Doody

Spring 1955

	7:00 am	9:00 am	10:00 am	10:30 am	11:00 am	11:30 am	noon	12:30 pm	1:00 pm	1:30 pm	2:00 pm	2:30 pm	3:00 pm	3:30 pm	4:00 pm	4:30 pm	5:00 pm	5:30 pm
ABC	local programming
CBS	The Morning Show	local programming	The Garry Moore Show (M-Th, to 11:30 F)	Arthur Godfrey Time (M-Th) / The Garry Moore Show (F)		Strike It Rich	12:00 Valiant Lady 12:15 Love of Life	12:30 Search for Tomorrow 12:45 The Guiding Light	1:00 The Inner Flame* 1:15 The Road Of Life	Welcome Travelers	Robert Q. Lewis Show	Art Linkletter's House Party	The Big Payoff	Bob Crosby Show	4:00 The Brighter Day 4:15 The Secret Storm	On Your Account	5:00 Barker Bill's Cartoon Show (W/F) 5:15 local programing	local programming
NBC	The Today Show starring Dave Garroway	local programming	Ding Dong School	10:30: Way of the World 10:45: Hollywood Today with Sheilah Graham	The Home Show		The Tennessee Ernie Ford Show	Feather Your Nest	local programming				Ted Mack Matinee	3:30 The Greatest Gift 3:45 Golden Windows	4:00 Hawkins Falls 4:15 First Love	4:30 The World of Mr. Sweeney 4:45 Modern Romances	The Pinky Lee Show	Howdy Doody

formerly Portia Faces Life

Summer 1955

	7:00 am	9:00 am	10:00 am	10:30 am	11:00 am	11:30 am	noon	12:30 pm	1:00 pm	1:30 pm	2:00 pm	2:30 pm	3:00 pm	3:30 pm	4:00 pm	4:30 pm	5:00 pm	5:30 pm
ABC	local programming
CBS	The Morning Show	local programming	The Garry Moore Show (M-Th, to 11:30 F)	Arthur Godfrey Time (M-Th) / The Garry Moore Show (F)		Strike It Rich	12:00 Valiant Lady 12:15 Love of Life	12:30 Search for Tomorrow 12:45 The Guiding Light	Jack Paar Show	Welcome Travelers	Robert Q. Lewis Show	Art Linkletter's House Party	The Big Payoff	Bob Crosby Show	4:00 The Brighter Day 4:15 The Secret Storm	On Your Account	5:00 Barker Bill's Cartoon Show (W/F) 5:15 local programming	local programming
NBC	The Today Show starring Dave Garroway	local programming	Ding Dong School	10:30 Parent's Time 10:45 Hollywood Today with Sheila Graham	The Home Show		The Tennessee Ernie Ford Show	Feather Your Nest	local programming				Ted Mack Matinee	It Pays to Be Married	4:00 Way of the World 4:15 First Love	4:30 The World of Mr. Sweeney 4:45 Modern Romances	The Pinky Lee Show	Howdy Doody

Sources

http://curtalliaume.com/abc_day.html
http://curtalliaume.com/cbs_day.html
http://curtalliaume.com/nbc_day.html
Castleman & Podrazik, The TV Schedule Book, McGraw-Hill Paperbacks, 1984
Hyatt, The Encyclopedia Of Daytime Television, Billboard Books, 1997
TV schedule pages, New York Times, September 1954 – September 1955 (microfilm)

United States network daytime television schedules

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