12BET

12BET.com
Private
Industry Online gambling
Founded 2007
Area served
 International
Products Sports betting, casino
Number of employees
 200-300
Website

www.12bet.com

Available in Multilingual

12BET, founded in 2007, is a sports betting and online casino provider licensed by the Isle of Man Gambling Supervision Commission.[1]

Sponsorship

In 2009, it became the official betting and gaming partner of Newcastle United.[2] Also in the same year, it inked a two-year shirt sponsorship deal for Sevilla.[3]

During the 2011-2012 season, 12BET became Wigan Athletic’s sponsor. The deal lasted for two years.[4]

In 2013, the company became the first stadium sponsor and official betting partner of the newly promoted Crystal Palace.[5]

A year after partnering with Crystal Palace, 12BET sealed a one-time sponsorship agreement with Coventry in January 2014.[6] Also in the same year, it was the official shirt sponsor of Hull City Tigers. The collaboration between the two lasted for two (2) years.[7]

In 2015, 12BET established ties with Swansea as their official betting partner.[8]

12BET also sponsored tournaments such as the World Open professional ranking snooker tournament[9] and UK Championship.

Controversy

Shortly after signing a stadium sponsorship deal with Crystal Palace, talks about renaming Selhurst Park to 12BET Stadium spread and ignited different reactions from its supporters. However, Crystal Palace’s management appeased its fans that the stadium’s name will not be changed.[10]

References

  1. ↑ "License Holders on the Isle of Man". Gambling Supervision Commission. 2015. Retrieved 28 August 2015.
  2. ↑ "Betting Partners Announced". Newcastle United. 19 August 2010. Retrieved 28 August 2015.
  3. ↑ Elington, Mark (14 August 2009). "Soccer-Sevilla agree two-year shirt sponsor deal with 12BET". Reuters. Retrieved 28 August 2015.
  4. ↑ "12BET.com signs up as Wigan Sponsor". IGaming Business. 12 July 2011. Retrieved 28 August 2015.
  5. ↑ Bloss, Andrew (16 August 2013). "Crystal Palace FC confirm sponsorship deal with 12BET". Croydon Guardian. Retrieved 28 August 2015.
  6. ↑ Perry, Keith (17 January 2014). "Sky Blues secure one-off betting sponsorship deal for FA Cup game at Arsenal". Coventry Telegraph. Retrieved 28 August 2015.
  7. ↑ Dollard, Rory (17 July 2014). "Hull sign record shirt sponsorship deal with bookmakers 12BET on two-year contract". Dailymail. Retrieved 28 August 2015.
  8. ↑ "Swans sign 12BET as new Official Betting Partner". Swansea City. 16 July 2015. Retrieved 28 August 2015.
  9. ↑ "12BET.com to sponsor snooker’s World Open". IGaming Business. 15 September 2010. Retrieved 28 August 2015.
  10. ↑ Bloss, Andrew (12 August 2013). "Selhurst Park will not be renamed says Crystal Palace co-owner Stephen Browett". Croydon Guardian. Retrieved 28 August 2015.
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