DWSM
This article is about the Philippine radio station. For the American radio station owned by Cumulus Broadcasting, please see WSM-FM.
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102.7 Star FM Logo (2014) | |
| City of license | Pasig City |
|---|---|
| Broadcast area | Metro Manila, surrounding areas |
| Branding | 102.7 Star FM |
| Slogan |
Iba ang Dating! Like Mo, Share Mo! |
| Frequency |
102.7 MHz Cignal Channel 207 |
| First air date |
1970s as WXB Magic Disco 102 1982 as Cute 102 1983 as WXB 102 1987 as WSM The Gentle Wind 102.7 1994 as 102.7 Star FM |
| Format | Hot AC, OPM, News and Information |
| Power | 25,000 watts |
| ERP | 100,000 watts |
| Class | B, C, D, E |
| Callsign meaning | Star FM Manila |
| Former callsigns | DWXB (1982-1987) |
| Owner |
Bombo Radyo Philippines (People's Broadcasting Service, Inc.) |
| Webcast | Live stream |
| Website |
star |
DWSM (102.7 FM) - branded as 102.7 Star FM - is a music and news FM radio station run by People's Broadcasting Service, Inc. and owned by Bombo Radyo Philippines. The station's studio, offices and transmitter are located at the Unit D, 18th floor, Strata 2000 Building, F. Ortigas Jr. Avenue, Ortigas Center, Pasig City.
Star FM is equally strong as its sister AM network group Bombo Radyo Philippines. Its flagship station based in Manila, even with the existence of a substantial number of FM stations operating and stiff competition from both ABS-CBN's, TV5's and GMA Network's own networks, is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Prior to 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed in April 1994 when the network officially re-branded all 15 FM stations to carry the brand name Star FM and now share the same vision and objective. The re-branding proved to be successful as Star FM now enjoys strong ratings all across the country. On occasion, Star FM stations are tapped to do news gathering, especially when covering local and national elections or even when severe weather (such as typhoons) or disasters strike an affected area.
History
WXB 102 (1970s–1987)
102.7 Star FM started out as WXB Magic Disco during the 1970s, and reformatted as Cute 102, playing the American Top Forty format. It then rebranded in 1983 as WXB 102, playing the New Wave genre. It was instrumental in inspiring rock artists such as The Dawn, Identity Crisis, and Violent Playground. It briefly competed with another New Wave station, Power 105 BM FM (now known as 105.1 Crossover). With its signal of 1 kilowatt, it acquired a cult following. It signed off in 1987 when the Corazon C. Aquino-led government began sequestering the properties owned by her predecessor Ferdinand Marcos and his cronies. Sadly, the studio of WXB 102 was sequestered. The successor of WXB 102,NU 107, owned by the Progressive Broadcasting Corporation, began broadcasting on October 31, 1987.
The Gentle Wind 102.7 (1987–1994)
Bombo Radyo Philippines acquired the frequency, along with the callsign and rebranded it as The Gentle Wind 102.7 with the callsign as DWSM. It would compete with rival stations from 1987 onwards. The Gentle Wind brand would continue up to 1994, when Bombo Radyo rebranded it, along with its provincial stations with other brands, as Star FM.
102.7 Star FM (1994–present)
Bombo Radyo Network rebranded the station as 102.7 Star FM in 1994. The new format played OPM songs, along with foreign songs and news Monday to Saturday. at 7:00-7:30 am, 12:00 noon - 12:30 pm, and 6:00-6:30 pm, The station started the "masa" trend in FM stations. Presently, the station plays classics every Sunday, and the new hits and OPM every Monday to Saturday. On February 24, 2013, Star FM relocated the studios from the EGI Building in Taft, Pasay to its current home in Strata 2000 in Pasig in line with the modern broadcast standards.
Stations
- Further information: Star FM Network
External links
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