Zumobi

Zumobi, Inc
Industry Mobile Media & Advertising
Predecessor ZenZui
Headquarters Seattle, WA, United States of America
Number of locations
 3, New York City, Chicago, Seattle
Area served
 Worldwide
Website http://www.zumobi.com

Zumobi, Inc. is a mobile technology company that partners with top brands to provide engaging content marketing solutions on smartphones, tablets, and other devices.[1] Zumobi's portfolio of mobile applications comprises The Zumobi Network:[2] a premium mobile app network with properties in categories such as news, sports, lifestyle women's, and entertainment.[3]

As a co-publishing partner, Zumobi works with media companies such as nbcnews.com, MSN, Bonnier Corporation, Source Interlink, Sporting News and Hearst Digital Media.[4] Zumobi publishes apps using its proprietary platform that offers customization, social networking interoperability, and adaption across multiple mobile operating systems, including Apple’s iOS (iPhone, iPod touch and iPad), Android, BlackBerry, Palm’s webOS, Windows Phone and the Amazon Kindle Fire.

Zumobi has a proprietary advertising platform –the Zumobi Brand Integration (ZBi) platform– for monetization opportunities through rich media advertising campaigns and sponsorships with specific, contextual placement in its apps.[5] Past advertisers on The Zumobi Network include Ford,[6] Mercedes-Benz, Unilever, Southwest Airlines, Geico, HP, Cisco, Mini Cooper, Best Buy, Chevrolet, and more.[7]

Zumobi was founded in September 2006 and announced officially at CTIA in the end of March 2007.[8] Zumobi is a wholly independent company spun out of Microsoft Research via the Microsoft IP Ventures group.[9] The three founders are John SanGiovanni,[10] Dr. Ben Bederson and Jim Cooley. The CEO is Ken Willner.[11]

Sources

  1. ↑ Belic, Dusan. “Zumobi cements its relationship with Sporting News; Launches Pro and NCAA Basketball apps.” IntoMobile. Retrieved 18 April 2011.
  2. ↑ Vocus PR-Web. “Push Notification Usage Surged By More Than 1,500% In Past Year, According To Data From Mobile Services Provider Urban Airship.” The Street. Retrieved 29 March 2011.
  3. ↑ Vocus PR-Web. “Push Notification Usage Surged By More Than 1,500% In Past Year, According To Data From Mobile Services Provider Urban Airship.” The Street. Retrieved 29 March 2011.
  4. ↑ Walsh, Mark. “’Sporting News,’ Zumobi Strike Apps Deal.” MediaPost. Retrieved 29 March 2011.
  5. ↑ Tsirulnik, Giselle. “Basketball Fans Score with New Apps from Sporting News.” Mobile Marketer. Retrieved 29 March 2011.
  6. ↑ Belic, Dusan. “Field & Stream outdoor magazine comes to AppStore, compliments of Zumobi.” IntoMobile. Retrieved 29 March 2011.
  7. ↑ Walsh, Mark. “’Sporting News,’ Zumobi Strike Apps Deal.” MediaPost. Retrieved 29 March 2011.
  8. ↑ Duryee, Tricia. “Zumobi Appoints Ken Willner As CEO; Eric Hertz Leaves to Explore New Opportunities.” mocoNews.net. Retrieved 29 March 2011.
  9. ↑ Duryee, Tricia. “Zumobi Appoints Ken Willner As CEO; Eric Hertz Leaves to Explore New Opportunities.” mocoNews.net. Retrieved 29 March 2011.
  10. ↑ Plesser, Andy. "Seattle's Mobile App Builder Zumobi Growing Quickly as Publishers Seek Solutions." Beet.tv. Retrieved 26 April 2011.
  11. ↑ http://investing.businessweek.com/research/stocks/private/person.asp?personId=25475933&privcapId=33403754&previousCapId=33403754&previousTitle=Zumobi,%20Inc. Bloomberg BusinessWeek. Retrieved 18 April 2011.

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