Zeta Interactive

Zeta Interactive Corporation
Private
Industry Digital marketing
Founded January 2007
Headquarters New York City, United States
Number of locations
 9 Locations,[1] United States, UK, India
Key people
 David A. Steinberg, CEO
Services Data-Driven Marketing, People Based marketing, Email marketing
Search engine marketing
Social media marketing
Machine Learning[2]
Website http://www.zetainteractive.com/

Zeta Interactive Corporation is customer life-cycle marketing company[3] founded in 2007. The privately owned company's headquarters are in New York City, with eight additional offices worldwide, including Silicon Valley, London and Hyderabad, India.[4] Founded by David A. Steinberg and John Sculley, Zeta was built to capitalize on major shifts to the Advertising and Marketing industries with the rise of Big Data; the emergence of more sophisticated methods of data mining and analytics, the use of Mobile technologies and the trend toward sophisticated data-driven marketing by advertising firms.

The company's set of Data, Email, Social, Search and Mobile solutions are used by Middle Market and Fortune 500 brands. With more than 500 employees worldwide, the company has grown through acquisitions of technologies like Adchemy in November, 2013 to access that Company’s patented Machine Learning technology,[5] and Clicksquared in January, 2014 to access its Gartner-rated cross-channel marketing automation technology,[6] and changes in its business model.[4]

Zeta considers its approach to data-driven marketing, Precision Marketing,[7] and it has been highlighted in articles and white papers.[8]

Zeta's CEO is David A. Steinberg.[9] Steinberg is a contributing writer on Wired and Huffington Post.[10][11]

Activities and Events

On January 30, 2014, Zeta Interactive hosted a forum on the changes in advertising and marketing over the years, using Apple's 1984 commercial as a benchmark. Sculley shared the panel with advertising executive David Sable, Global CEO of Young & Rubicam; Jessica Gelman, Vice President of Customer Marketing & Strategy; The Kraft Group—the owners of the New England Patriots; and Hooman Radfar, Chairman and Co-Founder of marketing firm AddThis.[12]

References

  1. ↑ Bloomberg. "Zeta Data from Bloomberg". Bloomberg Business. Bloomberg.
  2. ↑ Steinberg, David (14 May 2014). "Is Big Data Right for Your Business?". Bulldog Reporter.
  3. ↑ Urbanski, Al (9 Jul 2014). "Zeta Introduces 'Cross-Lifecycle' Platform". Haymarket Media, Inc. Direct Marketing.
  4. ↑ 4.0 4.1 Azuri, Calivin (17 Jan 2014). "XL Marketing Has Now Become Zeta Interactive". Technology Marketing Corp. Cloud Contact Center.
  5. ↑ Ha, Anthony (4 Nov 2013). "XL Marketing Buys Adchemy’s Customer Acquisition Division, Adchemy Actions". AOL. TechCrunch.
  6. ↑ "Zeta Interactive Acquires Marketing Automation Platform Provider ClickSquared". Information Today, Inc. CRM.com. 23 Jan 2014.
  7. ↑ "Webinar – The Precision Marketing Imperative – Tactics for Improving Marketing that Deliver 5 to 6 Times the Revenue and Profit!". The Relevancy Ring. The Relevancy Group (TRG).
  8. ↑ "The Precision Marketing Imperative: Tactics for Implementing a Framework". Relevancy Group.
  9. ↑ "Zeta Interactive Website". About Us Section. Zeta Interactive. Retrieved 24 December 2013.
  10. ↑ Steinberg, David. "David A. Steinberg's Page". Wired: Innovation Insights. Condé Nast Digital.
  11. ↑ Steinberg, David. "Newsfeed". Huffington Post. Huffington Post.
  12. ↑ Iftikhar, Bilal (30 January 2014). "Super Bowl 2014: Advertisers lose yardage". Crain's New York. Retrieved 30 January 2014.

See also