ZED.TO

Introducing ByoLogyc to ZED.TO audiences.

ZED.TO[1] was an alternate reality game run in Toronto in 2012. Players assumed roles as interns and employees in a fictional and futuristic biotechnology corporation called ByoLogyc,[2] and experienced the company's rise and disastrous fall first-hand through social media, online videos and websites, and live-action immersive theatrical events.

ZED.TO was produced by Toronto design collective The Mission Business;[3] founded by Elenna Mosoff, Trevor Haldenby, Martha Haldenby, David Fono, and Byron Laviolette.

ZED.TO won the inaugural Performance Innovation Award at the 2012 Toronto Fringe Festival,[4] as well as Best In Show at the 2012 World Future Society BetaLaunch competition,[5] Best in Biological Design at Autodesk University,[6] and Best in Cross-Platform Fiction at the 2012 Digi Awards.[7]

Cast Members

References

  1. "ZED.TO". The Mission Business. Retrieved 2 January 2013.
  2. "ByoLogyc Corporate Website". ByoLogyc. Retrieved 2 January 2013.
  3. "The Mission Business". The Mission Business. Retrieved 2 January 2013.
  4. "awards, best of the fringe, best of fringekids! & patron’s pick". Toronto Fringe Festival. Retrieved 2 January 2013.
  5. Tucker, Patrick. "Innovators Go on Display at Futurists: BetaLaunch 2012". World Future Society 2012 Conference Review. World Future Society.
  6. "Autodesk University 2012: How the Masters Create in 2025". Autodesk. Retrieved 2 January 2013.
  7. "2012 Digi Awards - Winners Circle". Digi Awards. Retrieved 2 January 2013.