Yorkshire Coast Radio

Yorkshire Coast Radio

Broadcast area	Scarborough , Whitby & Bridlington
Slogan	"The station that lives and loves the Yorkshire Coast"
Frequency	FM: 96.2, 102.4, 103.1 MHz DAB: 10C
First air date	7 November 1993
Format	Contemporary
Audience share	15.8% (June 2013, RAJAR)
Owner	The Local Radio Company (UKRD Group)
Website	www.yorkshirecoastradio.com

Yorkshire Coast Radio is an Independent Local Radio station based in the seaside resort of Scarborough, North Yorkshire, England. YCR is officially two Ofcom licenses, one for Scarborough and Whitby in North Yorkshire and one for Bridlington in the East Riding of Yorkshire.

History

For many years several businessmen in the town campaigned for their own local radio station. When a licence was advertised in 1991, three groups formed. One was Yorkshire Coast Radio Limited, founded by Paul Rusling, a radio entrepreneur, who in turn recruited Wilf Proudfoot, owner of a chain of a local supermarkets, a former Conservative MP and the former Managing Director of the offshore radio ship Radio 270 that was based in Scarborough. in the 1960s. Yorkshire Coast Radio was then purchased by Minster Sound Plc, a York based local radio company, and the station was launched in November 1993, broadcasting locally from 6am until 10pm and simulcasting programming from Minster FM from 10pm until 6am. Paul Rusling continued as a director of the company until 2001, along with Chairman Tom Pindar, Barry Robinson, and other well known Scarborough figures. The station was originally to have broadcast from a trawler, the Heatherleigh, in the town's harbour where it later was used for a museum, but the plan was dropped when Minster Sound's team took over. YCR initially broadcast from Falsgrave Road in the town, but the station has since moved out of town to a purpose-built new building on Hopper Hill Road in the Eastfield area, about four miles from the town centre.

Former notable presenters on the station include Greg Scott (who presented ITV's Quizmania), and Joel Ross (now one half of JK and Joel, who later spent three years at BBC Radio 1).

Branding

Yorkshire Coast Radio formerly had a custom jingle package called "way ahead" made by Steve England. Other companies that have made jingles for the station include Bespoke Music and Wise Buddah. The latter are responsible for the current idents, which are resings of the EZ Rock jingle package. They join K-Rock in Hamilton, EZ Rock's sister stations in Niagara, Kelownas, Edmonton and London and Star Radio in Bristol who all have different versions of the same jingles.^[1]