Yolanda Cuomo

Yolanda Cuomo
Born Yolanda Cuomo
June 7, 1957
Jersey City, New Jersey
Nationality American
Known for Art Director/Designer
Spouse(s) Joseph McLaughlin (2 children)

Yolanda Cuomo (born 1957) is an American artist, educator, and art director known for her collaborations and intuitive design work with visual and performing artists, including Richard Avedon, the estate of Diane Arbus, Paul Simon, Laurie Anderson, Twyla Tharp, Laurie Simmons, Donna Ferrato, Larry Fink, Philip-Lorca diCorcia, Sylvia Plachy, Gilles Peress, John Cohen, Paolo Pellegrin, Peter van Agtmael, Andrew Moore, and the estate of Al Taylor. Since the mid-1980s Cuomo has often collaborated on books and exhibitions with the Magnum Photos agency and Aperture. Cuomo is the recipient of numerous awards, including the International Center of Photography’s Infinity Award in 1991, 1995, and 2004, and the National Magazine Award, in 2004, from the American Society of Magazine Editors (ASME) for her art direction of Aperture.

Early life

Cuomo was born in Jersey City, New Jersey, and was raised in West New York, New Jersey, by John Cuomo and Rosa DeGennaro, both Italian immigrants. DeGennaro took Cuomo to Saturday morning art classes when she was in the third grade. She attended Saint Joseph of the Palisades High School. Cuomo began college at Montclair State University, where she studied fine art, before transferring to Cooper Union. At Cooper Union, Cuomo focused her fine art practice by working with the filmmaker Robert Breer and her practice in conceptual art with sculptor Hans Haacke.[1][2]

Early career

After graduating from Cooper Union, Cuomo began working as an Assistant Designer at Mademoiselle magazine in 1980. Mademoiselle’s Art Director, Paula Greif, introduced Cuomo to Marvin Israel, who took an interest in the young designer. In their first work together, Israel and Cuomo designed a poster celebrating the visionary work of Alexey Brodovitch for a retrospective exhibition in Paris at the Grand Palais. Israel hired Cuomo as the Art Director of the Movies magazine where she began working with many of the photographers who would later shape her career. Through Israel, Cuomo had her first opportunities to work with Richard Avedon, Gilles Peress, Deborah Turbeville, Sylvia Plachy, Hiro, and Neil Selkirk, among others.[1][3]

In 1983, while working at the Movies, Cuomo was asked by Laurie Simmons to design a book of her photographs from the series In and Around the House. In the early 1980s, Cuomo was the Associate Art Director at Vanity Fair, working closely with Alexander Liberman. At the same time, Avedon soon hired Cuomo to art-direct advertising campaigns for Christian Dior, Coco Chanel, and Calvin Klein.[1] Later, Cuomo would collaborate with Avedon, Israel, and the dancer-choreographer Twyla Tharp, on a poster for Twyla Tharp Dance at the Brooklyn Academy of Music. Cuomo’s mentor, Marvin Israel, died in May 1984 while working on Richard Avedon’s exhibition of In the American West in Dallas.

In 1985 the Village Voice hired Cuomo as the Art Director for VUE (called View for the first issue), their new fashion magazine. During VUE’s short life of six issues, Cuomo hired photographers, including Nan Goldin, Larry Fink, Philip-Lorca diCorcia, Gilles Peress, Richard Corman, Amy Arbus, Michael Spano, Lynn Davis, Ellen Carey, Jeremiah Dine, William Wegman, and Sylvia Plachy, to photograph fashion spreads. While on assignment for VUE, photographers were given total creative freedom.[3] For one assignment, Nan Goldin photographed a pregnant female body builder at a Russian bath in New York City’s East Village. The image was eventually included in Goldin’s book The Ballad of Sexual Dependency. VUE’s unconventional approach to fashion content was polarizing, which earned praise but also scorn.[1] Radio personality Howard Stern called VUE “disgusting” after seeing Goldin’s photographs. David Schneiderman, publisher and editor-in-chief of the Voice, said, “An executive from one major store, whose goods grace another model in the spread, found the ladies in lace ‘shocking’… I knew the magazine would be controversial, but we’ve built a profitable business here in the last thirty years being controversial.” In fall 1986, the Village Voice dissolved VUE.[4]

Career and artistic practice

Toward the end of 1986 Cuomo founded her own studio, Yolanda Cuomo Design, on Lafayette Street. During this time, Cuomo continued working with Richard Avedon as art director for a Revlon ad campaign. The new studio’s first commercial project was a collaboration with Laurie Simmons. Together they produced Waterballet/Family Collision, bound with a lenticular 3D cover. The book was designed to be “spit-proof” because Simmons’s daughter, Lena Dunham, had just been born. The studio’s next project involved the design of a slipcase for a book of Andy Warhol’s cat drawings. Geraldine Stutz, who had helped launch Warhol’s career while Vice President at I. Miller Shoes, asked Cuomo to design a book of pre-Pop Warhol drawings and ephemera. Pre Pop Warhol [3] was published by Stutz’s imprint at Random House, Panache Press, winning the Art Directors Club’s 68th annual award for best book of the year.

In 1987 Cuomo was hired as the creative consultant for Parents (1989), a black comedy horror film set in the 1950s suburban America, directed by Bob Balaban and written by Christopher Hawthorne. Cuomo researched and designed the sets and titles, hiring Philip-Lorca diCorcia to photograph the sets. The film opened to mediocre reviews and poor box office attendance, however, reviewers took note of the production’s attention to detail. In the New York Times, Caryn James remarked on the film’s “authentically garish costumes and sets.” [5]

Around the same time, Cuomo began collaborating with the photographer Sylvia Plachy on the design for what would become Sylvia Plachy’s Unguided Tour.[6] Published in 1990, the book includes photographs from Plachy’s assignments and travels as well as a vinyl record soundtrack by Tom Waits. It won the International Center of Photography’s Infinity Award for best publication in 1991.[7]

In 1988 Cuomo began sharing a studio building on West 19th Street with the photographer and master printer Neil Selkirk. Selkirk and Cuomo met through Marvin Israel while Cuomo was at the Movies. Selkirk and Cuomo would collaborate for the next twenty-five years on many projects and productions, including the books Infra-Apparel (1993), 1000 on 42nd Street (2000), See No Evil (2006), and Lobbyists (2007); the film Who Is Marvin Israel (2005) and ongoing collaborations with the estate of Diane Arbus. Selkirk is the only person ever authorized to make posthumous prints of the work of Diane Arbus.[1]

In the late 1980s Paul Simon called Avedon because he needed someone who knew about photographs. Avedon introduced Simon to Cuomo, who began working with him on the art direction and design of his album, The Rhythm of the Saints (1990). After searching the archives of Magnum Photos, Cuomo designed the packaging, using photographs by Miguel Rio Branco for the front cover and René Burri for the back cover.[8] Upon its release, The Rhythm of the Saints was an enormous commercial success, selling more than two million copies and going double platinum in the United States, platinum in the United Kingdom and Canada, and earning two Grammy nominations. [9]

Cuomo’s work with Paul Simon led to collaborations with Laurie Anderson on the albums Bright Red (1994) and The Ugly One with the Jewels (1995) as well as producing promotional materials for the Songs and Stories from Moby Dick performances. Anderson was the first person to suggest that Cuomo begin designing with computers. Anderson sat Cuomo down in front of windows with a view of the Hudson River and played music while Cuomo looked through her image archives. Anderson’s music served as the catalyst for Cuomo’s designs.[8]

In the early 1990s, Cuomo again collaborated with Twyla Tharp, this time designing Push Comes to Shove: An Autobiography (1992). Titled after Tharp’s 1976 dance work of the same name, Push Comes to Shove features many photographs by Richard Avedon, Martha Swope, James Klosty, and Lois Greenfield, among others, in addition to numerous posters designed by Israel and Cuomo.[10]

Work with Aperture Foundation

In 1992 Melissa Harris became the principal editor of Aperture magazine, ushering in more than two decades of collaboration on the magazine, as well as books and exhibitions.[3] Harris and Cuomo had first worked together on Jean Pigozzi’s A Short Visit to Planet Earth (1991), a book of photographs that Mick Jagger wrote, “shows us an inside view of the world of flesh, food, celebrities, and dogs that most paparazzi can only dream about. . . He has recorded moments of my life that I was barely aware were happening, usually with great humor.” [11]

Harris and Cuomo collaboratively produced numerous monographs, including Sylvia Plachy’s Goings On About Town [12] and Self Portrait with Cows Going Home;[6] Nick Nichols’s Earth to Sky;[13] Donna Ferrato’s Love and Lust;[14] Dona Ann McAdams’s Caught in the Act; Dario Fo’s Artful Laughter; Luca Babini’s Francesco Clemente: A Portrait; Luigi Ghirri’s It’s Beautiful Here, Isn’t It . . .;[15] and Letizia Battaglia’s Photographs of Sicily.

In 2008, Harris and Cuomo collaborated on Josef Koudelka’s exhibition “Invasion 68 Prague” which opened at Aperture Gallery to mark the fortieth anniversary of the invasion that ended the Prague Spring. The exhibition featured more than seventy large black and white photographic prints, as well as posters from that era. In August 1968, Koudelka waded into the streets documenting Prague’s turmoil as Soviet tanks overran the city. Koudelka’s negatives were smuggled out of the country, eventually distributed by Magnum Photos under the pseudonym “unknown Czech photographer” for the next sixteen years. Koudelka personally selected the images for the exhibition from his archive. The show later traveled to Washington, D.C.; Mexico City, Mexico; Hamilton, NY; Miami, FL; Buenos Aires, Argentina; Tokyo, Japan; Moscow, Russia; Charlottesville, VA; and São Paulo, Brazil.[16]

In addition to these book and exhibition projects, Cuomo art-directed more than thirty issues of Aperture magazine between 1992 and 2002.[17]

Diane Arbus: Untitled, Revelations, The Libraries, A Chronology

In the early 1990s Cuomo began what has thus far been a two-decade-long collaboration with Doon Arbus on books and exhibitions of the photographs of Diane Arbus. Cuomo and Doon Arbus, Diane Arbus’s elder daughter, assembled Untitled (1995), the third volume of Arbus’s work and the only one devoted to a single project, from contact sheets of previously unpublished photographs taken at residences for the mentally retarded between 1969 and 1971.[1] Untitled was not only an exposé of great, unknown photographs with a common throughline, but was meant to encourage a more complicated assessment of Arbus’s work.[18]

Starting in 1999 Cuomo and Doon Arbus poured over Diane Arbus’s contact sheets and prints preparing for the first major retrospective since 1972 when the Museum of Modern Art in New York mounted a major posthumous exhibition accompanied by the book Diane Arbus: An Aperture Monograph, designed by Marvin Israel and Doon Arbus. Revelations (2003) was a massive, collaborative effort resulting in a book and exhibition presented by the San Francisco Museum of Modern Art; Los Angeles County Museum of Art; Museum of Fine Arts, Houston; Metropolitan Museum of Art, New York; Museum Folkwang, Essen, Germany; Victoria & Albert Museum, London; Fundació la Caixa, Barcelona; and the Walker Art Center, Minneapolis; between 2003 and 2006. The retrospective included more than two hundred photographs as well as libraries and study centers, which recreated Arbus’s darkroom, bookshelves, and documents tracing the artist’s life and trajectory. Revelations, the book, for the first time revealed the scope of Arbus’s artistic production and her life and work.[1] Revelations includes an essay by Sandra S. Philips, senior curator of photography at the San Francisco Museum of Modern Art; “In the Darkroom,” a discussion of Arbus’s printing techniques by Neil Selkirk; a 104-page Chronology by Elisabeth Sussman, guest curator of the San Francisco Museum of Modern Art show, and Doon Arbus; and biographical entries on the photographer’s friends and colleagues by Jeff L. Rosenheim, associate curator of photographs at the Metropolitan Museum of Art.[19]

The success of Revelations inspired the subsequent publication, The Libraries, an accordion-fold book annotating the volumes in Diane Arbus’s personal library of books, which had been recreated for the Revelations exhibition.[1] Sussman and Doon Arbus’s text from the Revelations catalogue was subsequently published as a stand-alone volume, Diane Arbus: A Chronology (Aperture, 2011). In the fall of 2011, Cuomo’s design for Diane Arbus, a show featuring many of the same materials, traveled to four European venues sponsored by the Jeu de Paume in Paris.[19]

New York September 11 by Magnum Photographers

On the morning of September 11, 2001, eleven members of Magnum Photos immediately dispersed from their monthly meeting in New York, documenting the day, as the events unfolded, creating a haunting photographic archive of the attacks.[20] Within weeks, while New Yorkers were still paralyzed by the incomprehensible violence of the loss, photographer Thomas Hoepker approached PowerHouse with the images, and publisher Daniel Powers asked Cuomo to help make a book to benefit victims and their families.[3] The team edited, designed, and produced the book in three weeks; New York September 11 was printed and bound in the United States with paper, ink, and printing donated to support the effort.[21]

Here Is New York: A Democracy of Photographs

Here Is New York (2001) was a crowd-sourced exhibition and book of photographs spontaneously conceived and organized by Alice Rose George, Gilles Peress, Michael Shulman, and Charles Traub, in response to the attacks of September 11. Within two days of the attacks, messages and photographs taped to the window of 116 Prince Street inspired an exhibition, as Michael Shulman notes in the book’s essay, “as broad and inclusive as possible, open to ‘anybody and everybody’: not just photojournalists and other professional photographers, but bankers, rescue workers, artists and children—amateurs of every stripe.” In this spirit, Cuomo and Peress designed the book not “to showcase the ‘best’ or ‘strongest’ images, but to give the most coherent sense of the whole.” [22] The proceeds from the sale of Here Is New York were donated to the Children’s Aid Society to benefit the families of victims of the attacks.[23]

Access to Life

Between 2007 and 2009 Cuomo curated and designed Access to Life (2009), an exhibition and book featuring the work of several Magnum photographers: Jim Goldberg, Eli Reed, Steve McCurry, Larry Towell, Jonas Bendiksen, Paolo Pellegrin, Alex Majoli, and Gilles Peress.[24] Access to Life was a historic collaboration between the Global Fund to Fight AIDS, Tuberculosis and Malaria, and Magnum Photos, “to document the transformative effects of treatment with antiretroviral drugs against AIDS on more than thirty individuals and their families in nine countries around the world.” [25] This combination of art, documentary, and advocacy, resulted in a book published by Aperture and an exhibition that traveled to Rome, New York, Sydney, Tokyo, Oakland, Oslo, Madrid, Paris, and Washington, D.C., to spread awareness and garner support for the Global Fund. Editions of Access to Life were presented to world leaders at the UN summit on AIDS in New York City on October 5, 2010.[26][27]

Richard Avedon

After Richard Avedon’s death, Cuomo and Norma Stevens, the executive director of Avedon’s studio, poured through the breadth of his work. Together, they revisited Avedon’s negatives, books, magazines, and contact sheets to assemble two rich volumes.[1] Avedon Fashion 1944–2000 (Abrams, 2009) surveys Avedon’s distinctly inventive, dynamic photographs of models, designers, stylists, and clothes that filled the pages of Harper’s Bazaar, Vogue, Egoiste, and The New Yorker throughout his career.[28] The book accompanied an exhibition of the same name at the International Center of Photography in 2009. Richard Avedon: Performance (Abrams, 2008) brought together, in one volume, more than two hundred photographs of iconic artists and musicians, dancers and divas, Pop stars and performers, actors and comedians, who shaped the culture of the second half of the twentieth century.[29]

New York at Night

In 2012 Cuomo again collaborated with Norma Stevens to edit New York at Night: Photography After Dark,[3] an anthology showcasing New York City’s nightlife through photographs by James Van Der Zee, Henri Cartier-Bresson, Diane Arbus, Elliott Erwitt, Larry Fink, Robert Frank, Gilles Peress, Weegee, and Ryan McGinley, among others. New York at Night features essays by Adam Gopnik, Vince Aletti, Patricia Marx, and Pete Hamill, and an introduction by Norma Stevens. Diverse photographs present the city that never sleeps through the lenses of great photographers across the decades who habituated venues and locales everywhere, from gin joints to Studio 54, from Harlem to the harbor.[30] As Gopnik writes in his essay, “Urban Nocturne,” “New York shines at night very bright, and it shines, kaleidoscopically, in many different pieces.” [31]

The Library of Julio Santo Domingo

In 2012 Cuomo was commissioned by the family of the late Julio Mario Santo Domingo, Jr. to create a book celebrating Santo Domingo’s remarkable private collection devoted to “altered states.” The resulting two-volume opus, The Library of Julio Santo Domingo, written by Peter Shepard Watts, includes photographs, posters, paintings, and objects related to drugs, erotica, the occult, revolution, and rock music. Santo Domingo’s library and archives featured more than one hundred thousand items and covered everything from drafts by Marcel Proust and Sigmund Freud to the Rolling Stones and Lenny Bruce. The bulk of Santo Domingo’s collection is on long-term loan with Harvard University, where it is being catalogued by the distinguished Houghton Library.[32] It has been described by the Harvard Gazette as “uniquely rich even within Harvard’s enormously diverse collections.” [33] Santo Domingo’s rock collection was donated to the Rock and Roll Hall of Fame and Museum in Cleveland.

The new studio

In January 2013, Cuomo moved her studio to the Landmark Arts Building in Chelsea. The building is shared by the Aperture Foundation, The Magnum Foundation, Peter Hujar’s Archive, and numerous galleries.[34]

Teaching

Cuomo has taught courses on graphic design and bookmaking since 1982 when she started at the School of Visual Arts. In the late 1980s, she taught graphic design at the Parsons School of Design. In the late 1990s Cuomo taught at SVA’s Graduate Photography Program.[35] Cuomo is currently an adjunct professor of design in the Department of Photography and Imaging at New York University’s Tisch School of the Arts since 1996.[36]

Recognition and awards

Cuomo’s devotion to art and design has been repeatedly recognized. In 2013 she was profiled by the New Yorker in a short film, “Let’s Make a Book About This,” [34] and featured on Time magazine’s LightBox in “Profile of a Curatorial Master: Yolanda Cuomo.” [3] Cuomo’s work has also been honored by several important industry awards. She was the recipient of the prestigious National Magazine Award, in 2004, from the American Society of Magazine Editors (ASME) for her art direction of Aperture, the premier magazine for significant photography.[37] She received Infinity Awards in the best publication category in 1991 and 2004; and for design in 1995, from the International Center of Photography.[38][39] Other leading professional organizations have recognized Cuomo’s work, including the American Institute of Graphic Arts (AIGA), Society of Publication Designers (SPD), the Art Directors Club, and Magazine Publishers of America.[40]

Personal life

Yolanda Cuomo is married to Joseph McLaughlin, a professor of Urban Studies at Saint Peter’s University. Together they have two children, Gianni, born 1992, and Luca, born 1998.

Publications (as designer)

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 Himes, Darius (Fall 2012). Designer Profile: Interview with Yolanda Cuomo (003 ed.). Aperture PhotoBook Review 003. pp. 4–5.
  2. ↑ Traub, Charles (2006). The Education of a Photographer. Allworth Press. pp. 158–163. ISBN 978-1581154504.
  3. ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 Ambrose, Alissa. "Profile of a Curatorial Master: Yolanda Cuomo". Time Magazine. Time, Inc. Retrieved March 9, 2015.
  4. ↑ "Modeling for two". Advertising Age. December 5, 1985.
  5. ↑ James, Caryn. "Parents (1989) Review/Film; Dubious Housekeeping In Balaban's 'Parents'". The New York Times.
  6. ↑ 6.0 6.1 "Self Portrait With Cows Going Home". Aperture. Aperture. Retrieved March 9, 2015.
  7. ↑ "INFINITY AWARDS 1985-1995".
  8. ↑ 8.0 8.1 Preece, R.J. "Designing for Laurie Anderson: Yolanda Cuomo interview". art design café. Retrieved 2 November 2009.
  9. ↑ "American album certifications – Paul Simon – The Rhythm of The Saints". RIAA.
  10. ↑ Tharp, Twyla (1992). Push Comes to Shove: An Autobiography. Bantam. ISBN 978-0553073065.
  11. ↑ Jean, Pigozzi (1991). A Short Visit to Planet Earth. Aperture. ISBN 978-0893814793.
  12. ↑ "Goings On About Town". Aperture. Aperture. Retrieved March 9, 2015.
  13. ↑ "Earth to Sky". Aperture. Aperture. Retrieved March 9, 2015.
  14. ↑ "Love & Lust". Aperture. Aperture. Retrieved March 9, 2015.
  15. ↑ "It's Beautiful Here, Isn't It...". Aperture. Aperture. Retrieved March 9, 2015.
  16. ↑ "Josef Koudelka Invasion 68 Prague".
  17. ↑ "Aperture Timeline". Aperture. Aperture. Retrieved March 9, 2015.
  18. ↑ Arbus, Diane (1995). Untitled. Aperture. ISBN 978-0500541982.
  19. ↑ 19.0 19.1 Arbus, Diane (2003). Diane Arbus Revelations. Random House. ISBN 978-0375506208.
  20. ↑ Group, Magnum. "Book - New York September 11 By Magnum Photographers". Magnum Photos. Magnum Photos. Retrieved March 9, 2015.
  21. ↑ Halberstam, David (2011). New York September 11 (First ed.). New York: powerHouse Books. ISBN 978-1576871300.
  22. ↑ Peress, Alice Rose George, & Michael Shulan, Gilles (2002). Here Is New York: A Democracy of Photographs (First ed.). New York: Scalo. ISBN 978-3908247661.
  23. ↑ "Here Is New York". Here Is New York. Retrieved March 9, 2015.
  24. ↑ "Access To Life Press Release October 5, 2010". The Global Fund. The Global Fund. Retrieved March 9, 2015.
  25. ↑ "Access to Life Exhibition Shows Life-Changing Effect of Free Treatment Available to AIDS Patients In The Developing World". The Global Fund. The Global Fund. Retrieved March 9, 2015.
  26. ↑ "Access To Life FAQ". The Global Fund. The Global Fund. Retrieved March 9, 2015.
  27. ↑ "Access To Life". Global Fund. Global Fund. Retrieved March 9, 2015.
  28. ↑ "Avedon Fashion 1944-2000 book details". Abrams Books. Abrams Books. Retrieved March 9, 2015.
  29. ↑ "Performance book details". Abrams Books. Abrams books. Retrieved March 9, 2015.
  30. ↑ Ventura, Nina. "NEW YORK AT NIGHT: PHOTOGRAPHY AFTER DARK". powerHouse Books. powerHouse Books. Retrieved March 9, 2015.
  31. ↑ Cuomo, Yolanda; Stevens, Norma (2012). New York At Night: Photography After Dark (First ed.). powerHouse Books. ISBN 978-1576876169.
  32. ↑ "Search Results for 'Santo Domingo'". Modern Books and Manuscripts Houghton Library, Harvard University. Harvard University. Retrieved March 9, 2015.
  33. ↑ "A collection unlike others". Harvard Gazette. Harvard Gazette. Retrieved March 9, 2015.
  34. ↑ 34.0 34.1 Lokke, Maria. "Let’s Make a Book of This: Studio Visit with Yolanda Cuomo". The New Yorker. The New Yorker. Retrieved March 9, 2015.
  35. ↑ "Jurors for New York Photo Festival Invitational". New York Photo Festival. New York Photo Festival. Retrieved March 9, 2015.
  36. ↑ "Yolanda Cuomo Adjunct Instructor". NYU Tisch Department of Photography and Imaging Faculty Directory. Retrieved March 9, 2015.
  37. ↑ "National Magazine Award Winners 1966-2014". American Society of Magazine Editors. American Society of Magazine Editors. Retrieved March 9, 2015.
  38. ↑ "INFINITY AWARDS 1985-1995". International Center of Photography. International Center of Photography. Retrieved March 9, 2015.
  39. ↑ "INFINITY AWARDS 1996-2006". International Center of Photography. International Center of Photography. Retrieved March 9, 2015.
  40. ↑ "Yolanda Cuomo Design Staff Profile". Yolanda Cuomo Design. Yolanda Cuomo Design. Retrieved March 9, 2015.

External links

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