Yodel (company)

Yodel Delivery Network Limited
Private
Industry Logistics services
Headquarters Hatfield, Hertfordshire, England
Key people
 Neil Lloyd (Chief Executive)
Website www.yodel.co.uk

Yodel is a delivery service company in the United Kingdom.[1] It was formed by the 2010 acquisition of the UK domestic business of DHL by Home Delivery Network.[2] The combined business, known as HDNL, was rebranded as Yodel in May 2010.[3] It is privately owned by the billionaire Barclay Brothers.[1]

History

A Home Delivery Network lorry
A Yodel delivery van in Tadcaster, North Yorkshire

Home Delivery Network operated as the logistics division of Shop Direct Group until it demerged in 2008. It was formed by the merger of Business Express and Reality, the former Littlewoods and Shop Direct delivery companies respectively.[4] Yodel has hubs at Shaw, Hatfield and Wednesbury.

In 2011, the Evening Standard carried a story on reports of packages from Yodel being lost or not delivered on time for Christmas. Yodel said that there had been a great increase in December deliveries over the previous 2 years and that Yodel had delivered over 20 million packages that month with 999 out of a 1000 being delivered on time.[5] In March 2012, the BBC's Watchdog consumer programme broadcast a segment highly critical of Yodel.[6]

The company changed its business name to Yodel Delivery Network Limited from Home Delivery Network Limited on 8 August 2013.[7]

In January 2014, Yodel was voted as the worst delivery service in the UK for the second consecutive year.[8] BBC Watchdog says that it continued to regularly receive reports of bad service after the re-branding to Yodel. [9] Yodel was named the "worst parcel delivery firm" in a poll by MoneySavingExpert.com, of 9,000 people, with 58% of customers rating their experience negatively. Despite this, Yodel continues to be the delivery company of choice for many major UK retailers, largely due to the company's relatively low prices.[10]

References

Wikimedia Commons has media related to Yodel (company).
  1. ↑ 1.0 1.1 Ratcliffe, Verity (16 March 2015). "Yodel blamed for late Mother's Day flowers". BBC. Retrieved 16 March 2015.
  2. ↑ James Hall (5 January 2010). "Home Delivery Network buys DHL's UK parcel operation". The Telegraph. Retrieved 17 August 2013.
  3. ↑ Russell Parsons (27 May 2010). "Home Delivery Network rebrands as Yodel". Marketing Week. Retrieved 17 August 2013.
  4. ↑ "HDNL Internet - Home". Home Delivery Network. 19 June 2009. Retrieved 12 September 2010.
  5. ↑ Ross Lydall (23 December 2011). "Pippa Middleton's party presents hit by delivery chaos". Evening Standard. Retrieved 17 August 2013.
  6. ↑ Elham Rizi (22 March 2012). "Yodel: New name, but delivering the same old problems?". Retrieved 24 July 2012.
  7. ↑ "Home Delivery Network Limited Renamed As Yodel Delivery Network Limited". Yodel. 8 August 2013. Retrieved 17 August 2013.
  8. ↑ Miles Brignall. "Yodel voted worst parcel delivery service for second year running". the Guardian. Retrieved 20 November 2014.
  9. ↑ "BBC One - Watchdog - Yodel: New name, but delivering the same old problems?". BBC. Retrieved 20 November 2014.
  10. ↑ "Yodel and Hermes named UK's worst parcel delivery firms". Moneywise.co.uk. Retrieved 20 November 2014.

External links