Yellowpages.com

YP, LLC
Industry Internet Advertising
Founded 2012
Headquarters U.S.
Parent (1996–2005)
SBC/AT&T (2005-2006, 60%; 2006-2012, 100%)
BellSouth (2005-2006, 40%)
YP Holdings (2012-present)
Website www.yellowpages.com

YELLOWPAGES.com, rebranded as YP.com in 2002, is an Internet web site operated by YP, previously a wholly owned subsidiary of AT&T.[1]

History

YP, the developer of YP.com, was acquired by Cerberus Capital Management in 2012.

Both sites' operations (SMARTpages and RealYellowPages) were merged into Yellowpages.com in 2005. As a result of SBC Communications' merger with AT&T, the post merger AT&T wholly owned an additional telephone directory website AnyWho.com. AnyWho.com, though owned by AT&T Knowledge Ventures, was never merged into Yellowpages.com due to stake conflicts with BellSouth. The acquisition of BellSouth by AT&T on December 29, 2006 led to both companies being wholly owned. The AT&T family includes YELLOWPAGES.com and 1-800-YellowPages.

In July 2008, YellowPages.com's YPMobile application for the iPhone was ranked #21[2] out of the top 100 applications downloaded for Apple's smartphone.

BellSouth and SBC purchased YellowPages.com reportedly for US $120 Million. The companies formed a joint venture to run the business. The two companies had been working together on another joint venture called Cingular, a wireless carrier in the US. Each company had its own Online YellowPages: BellSouth owned RealPages.com and SBC owned SmartPages.com. The two sites effectively merged into the newly acquired YellowPages.com.

In 2005, SBC acquired AT&T and took on the stronger AT&T brand. One year later, AT&T acquired Bellsouth for US $67 Billion. At this point, the YellowPages.com business was no longer a joint venture but, instead, a wholly owned subsidiary of AT&T.

References

  1. ↑ "AT&T- News Room". Att.com. 2006-12-29. Retrieved 2012-01-31.
  2. ↑ "YPMobile Enjoying Early Success « Screenwerk". Gesterling.wordpress.com. 2008-07-16. Retrieved 2012-01-31.

External links