XHTO-FM

XHTO-FM
Broadcast area Ciudad Juárez, Chihuahua (Mexico)/El Paso, Texas Las Cruces, New Mexico, USA
Branding 104.3 HIT-FM
Slogan Always At Least 18 Songs In A Row!
Frequency 104.3 MHz
First air date 1968
Format Contemporary Hit Radio
ERP 10,000 Watts
Callsign meaning X HiT FM El PasO
Owner Grupo Radio Mexico
Website www.hitfmradio.com

XHTO-FM, also known as "104.3 HIT-FM", is a contemporary hit radio/Top 40 radio station serving the El Paso, Texas, area of the United States. The station is owned by Grupo Radio Mexico (GRM Communications in USA) and whose community of license is Ciudad Juárez, Chihuahua, Mexico. While its transmitter is in Mexico, XHTO broadcasts from a studio and sales office that are based in El Paso.

XHTO, which originally was a Spanish contemporary outlet, changeed to an English-language top 40/contemporary hit radio (CHR) format in 2001. By 2003, it shifted directions to rhythmic to compete directly against KPRR. As of September 2013, the station is back to a mainstream CHR presentation, albeit still featuring a dance/rhythmic lean, and reports to Mediabase as a mainstream Top 40, rather than as a rhythmic.

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