XHFAJ-FM

"ALFA RADIO" redirects here. For the Macedonian radio station, see Alfa Radio.
XHFAJ-FM
City of license Mexico City/Ecatepec/Pachuca
Cuernavaca
Toluca
Broadcast area Greater Mexico City
Branding "Alfa 91.3"
Slogan Más variedad, mucho más música ("More variety, more music" in Spanish)
Format Urban Contemporary (Rhythmic Contemporary)
ERP 99,450 watts
600 watts(horizontal) 560 watts (vertical)
0.1 watts (horizontal) 6500 watts (vertical)
Class B
D
D
Callsign meaning XH Francisco Aguirre Jiménez - Mexican Radio Pioneer, founder of Grupo Radio Centro
Former callsigns XEQK-FM
XHRCA-FM
Owner Grupo Radio Centro
Webcast Alfa 91.3 listen online
Website Alfa 91.3 website

XHFAJ-FM (better known as Alfa 91.3) is a youth-oriented, Top 40/CHR format radio station in Mexico City.

History

The station began broadcasting in 1968 as Radio Sinfonía de México airing classical music. In 1973, it was sold to the concessionaire of XEQK-AM and began simulcasting that station.

After being sold again to Radio Programas de México, the station was relaunched on July 12, 1986 with its current name and format.

In the early 1990s, Alfa switched to broadcast electronic music (mostly Eurodance), but as the decade ended, it started to lose rating, so it returned to be a Contemporary hit radio format by 1999.

During the 2000s decade, Alfa Radio mostly remained with a CHR format, focusing on rock, pop and hip-hop music.

By 2009, after gradually losing audience due to competition with similar stations such as XHDFM-FM, XHSON-FM and XHPOP-FM, it changed its programming to focus on music from the 1990s with few current songs.

In January 13, 2010, popular radio host Toño Esquinca, who had a month earlier resigned from XHDFM-FM, moved to Alfa with his show La Muchedumbre, airing everyday from 6:00 am to 1:00 pm. The station's programming was modified to include songs from the 1980s as well, trying to mimick XHDFM's format, but they were gradually phased out. Currently, it is rare for the station to air pre-2000 songs, with rock, pop and dance songs from the 2010s forming a large part of its programming.


Visits

Many notable artists like The Killers, T.I., t.A.T.u., The Game, Snoop Dogg, Foo Fighters, Nate Dogg, AC/DC, Lupe Fiasco, Hanson, Fall out boy, Lady Gaga. etc. have visited the station and gave on-air interviews.

DJs

Current hosts of the station are Antonio Esquinca, Mónica López, Marianna Santiago, and Francisco Chaparro.

External links

References