Wurzelpeter
 | |
| Type | Bitter |
|---|---|
| Manufacturer | Franz Wilhelm Langguth Erben |
| Country of origin | Germany |
Wurzelpeter is an assertive bitter hailing from Germany and also available as Wurzelpeter Orange, which is a potent apple flavoured liquor. Wurzelpeter is a herbal liqueur with all the flavour of the forest and is a product of Franz Wilhelm Langguth Erben, with its headquarters in Traben-Trarbach, a municipality in the district Bernkastel-Wittlich.
Marketing
Wurzelpeter is aggressively marketed by its logo gnome Wurzel, whose name comes from the German word for 'root'. Wurzel toys are available from the distributor; the most popular one features Wurzel (or Peter) with his foot on a soccer ball, not dissimilar to an old-fashioned forward like Rodney Marsh in his QPR heydey.
Wurzelpeter's chief outlet is Lidl, the discount supermarket, but is yet to find a reliable UK distributor.
The well known signature Wurzelpeter music now on the website has been remixed by a number of contemporary DJs, but is most known for its heavily sampling by Tricky during the 1990s Bristol trip-hop era.
Wurzelpeter is a notorious cult drink of choice for travelling British football supporters, who have attached to their favourite drink a series of affectionate songs.