Wonderstruck (fragrance)

Wonderstruck
Fragrance by Taylor Swift
Type fragrance
Released October 2011
Label Elizabeth Arden
Tagline The beginning of something magical
Successor Wonderstruck Enchanted

Wonderstruck is a women's fragrance from Elizabeth Arden. Endorsed by country singer Taylor Swift, it took its name from Swift's song "Enchanted", which reflected on the first impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".[1]

It was released in the US in October 2011.[1] Together with Justin Bieber's Someday, it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent.[2]

Wonderstruck Enchanted

Wonderstruck Enchanted
Fragrance by Taylor Swift
Type Women's fragrance
Released September 2012
Label Elizabeth Arden

Swift has released a spin-off fragrance, Wonderstruck Enchanted, in the US in September 2012.[3]

Release Dates

Country Date Released
Andorra December 13, 2012
USA October 2011
Philippines August 17, 2012
Spain October 13, 2012
UK July 15, 2012

References

  1. ↑ 1.0 1.1 "Want To Smell Wonderstruck Like Taylor Swift? Now You Can!", Hollywood Life http://www.hollywoodlife.com/2011/09/01/taylor-swift-perfume-wonderstruck/, retrieved 30 June 2012 Missing or empty |title= (help)
  2. ↑ "Justin Bieber to receive Fragrance Foundation award", CBSNews.com http://www.cbsnews.com/8301-31749_162-57432817-10391698/justin-bieber-to-receive-fragrance-foundation-award/, retrieved 30 June 2012 Missing or empty |title= (help)
  3. ↑ "Taylor Swift Announces Second Scent, Wonderstruck Enchanted", People, 29 June 2012, retrieved 30 June 2012